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TypeWholly Owned Subsidiary
HeadquartersReading, Massachusetts
Productscoffee makers, coffee
ParentGreen Mountain Coffee Roasters
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TypeWholly Owned Subsidiary
HeadquartersReading, Massachusetts
Productscoffee makers, coffee
ParentGreen Mountain Coffee Roasters

Keurig, /ˈkjʊərɪɡ/ is an American manufacturer of coffee brewers for both home and commercial use. It is a part of Green Mountain Coffee Roasters, Inc. (GMCR).[1] Keurig is based in Massachusetts.[2]


Keurig was founded in 1990 by Peter Dragone and John Sylvan[3] with later support from co-founder and current vice president of Contract Manufacturing & Quality assurance, Dick Sweeney, in 1993.[4] The founders developed the company based on brewing single cups of coffee. Brewing single cups provides for better consistency in the quality of the coffee.[5] Keurig was a venture capital start up business, with funding from several investors.[6] In 1996 GMCR invested in Keurig, buying a 35% interest in the company.[7]

Keurig’s first brewer, the B2000, was made for office use and launched in 1998.[8] K-Cup packs with tea were introduced in 2000, followed by other beverages. By 2003, there were more than 40,000 commercial brewers in American offices. The company's B100 home brewer was introduced in 2004, and the company began looking at going public.[9] In 2003, GMCR increased its ownership percentage to 43%.[10] In 2006, GMCR acquired Keurig for $160 million, and Keurig is a wholly owned subsidiary of GMCR.[11][12]

Keurig's varieties include products from companies like Starbucks and Dunkin’ Donuts.[13] The brewing systems have evolved over the years. In 2012, the KeurigVue brewing system was introduced, in order to increase the choices users have in brewing beverages.[14] In 2012, a commercial version of the KeurigVue brewer was offered, which allows choice of temperature, cup size, and brew strength.[15] Keurig also released the Rivo brewing system, the first single-cup espresso system which can froth fresh milk for lattes or cappuccinos.[16]

The Keurig single cup coffee maker platform was named a “Brand of the Year” in the 2012 Harris Poll EquiTrend Equity Study in the “Coffee Maker” category.[17]

Machine models[edit]

Keurig sells many models for use with K-Cup packs, for household and commercial use. Licensed models from Breville, made by the Australian company of the same name, Cuisinart, and Mr. Coffee all introduced in 2010 are also available.

Keurig also sells brewers that use new Vue Packs instead of K-Cup Packs. The Vue system offers more control of the brew with a wider range of mug sizes.[18] Unlike K-Cups, Vue Packs can be emptied and recycled after use.[19] Some models can read the RFID tags embedded in Vue packs to select the optimal brew settings for each variety of beverage automatically[20] and brew coffee at different strengths.[21]

The Rivo system is another model by Keurig which offers the ability to make hot or cold espresso based beverages. Lavazza Espresso coffee packs are used with this system. Espresso size options are 1.4 or 2.8 ounces and three frothing modes include cold, cappuccino, and latte.[22]

K-Cup system[edit]

The inside of a used K-Cup pack, with the top foil and the used coffee grounds removed, revealing the filter.

K-Cup machines are designed to brew a single cup of coffee, tea, hot chocolate, or other hot beverage. The grounds are in a single-serving unit, called a "K-Cup" pack.

They brew coffee or tea by piercing the foil seal on top of the plastic K-Cup pack with a spray nozzle, while piercing the bottom of the K-Cup pack with a discharge nozzle. Grounds contained inside the K-Cup pack are in a paper filter. Hot water is forced through the K-Cup pack, passing through the grounds and through the filter. A brewing temperature of 192 degrees Fahrenheit (89 Celsius) is the default setting, with some models permitting users to adjust the temperature.

While the original patents expired in 2012,[23] Keurig has later patents on the filters used in the K-Cups.[24]

K-Cup varieties[edit]

K-Cup packs

K-Cup packs come in wide range of choices. Green Mountain Coffee Roasters owns and licenses many beverage brands, offering more than 268 flavors.[25] Some of the flavors include tea, hot chocolate, lemonades and cider and other fruit flavors.[citation needed]

Keurig also makes a reusable filter called the My K-Cup, allowing users to make their own beverage.[26]

Retail Store[edit]

In November 2013 Keurig opened its first retail store inside the Burlington Mall in Burlington, Massachusetts. The store features the full line of Keurig machines and over 200 varieties of K-Cups to build your own "Coffee Pack". The store gave away new machines to the first 100 customers. [27]

See also[edit]



  1. ^ "Green Mountain Coffee Roasters, Inc. Reports Full Year and Fiscal 2011 Fourth Quarter Results". GMCR. November 9, 2011. Retrieved February 20, 2013. 
  2. ^ Town, Your (June 19, 2012). "Keurig coffee unit to move to Burlington". Boston Globe. Retrieved December 12, 2012. 
  3. ^ Michelle Leder (Jan 1, 2004). "Taking a Niche Player Big-Time". Inc Magazine. Retrieved 2012-01-25. 
  4. ^ "NJIT Alumnus Dick Sweeney, Co-Founder of Keurig, Receives NJIT's Entrepreneurial Award". New Jersey Institute of Technology. Nov 30 2006. Retrieved 2012-01-25. 
  5. ^ Louis E. Boone and David L. Kurtz (2011). Contemporary Marketing. Cengage. p. 187. Retrieved December 12, 2012. 
  6. ^ Jerry Ackerman (August 24, 1997). "Flat N.E. financings lag nationwide highs". Boston Globe. Retrieved December 12, 2012. 
  7. ^ "Green Mountain Coffee's purchase of Keurig Inc. completed". Boston Business Journal. June 16, 2006. Retrieved 21 May 2012. 
  8. ^ Roger A. Kerin and Robert Allen Peterson (2007). Strategic marketing problems: cases and comments. Pearson/Prentice Hall. p. 615. Retrieved December 12, 2012. 
  9. ^ Jill Lerner (June 9, 2003). "Keurig has some ideas brewing about consumer market". Boston Business Journal. Retrieved December 12, 2012. 
  10. ^ Laura T. Raynolds, Douglas L. Murray, and John Wilkinson (2007). Fair trade: the challenges of transforming globalization. Routledge. p. 95. Retrieved December 12, 2012. 
  11. ^ "Corporate Profile" (PDF). Keurig. Retrieved 2010-07-30. 
  12. ^ "Green Mountain Coffee Roasters, Inc. to Acquire Remaining 65% of Keurig, Incorporated." Business Wire: 1. ABI/INFORM Complete. May 02 2006. Web. 12 Dec. 2011 .
  13. ^ Katie Johnston Chase (March 11, 2011). "Starbucks deal solidifies Green Mountain’s market lead". Boston Globe. Retrieved December 12, 2012. 
  14. ^ Chris Reidy (December 11, 2012). "Local Whole Foods to sell Brioni’s ‘Green Cup’ coffee for single-serve brewing machines". Boston Globe. Retrieved December 12, 2012. 
  15. ^ Emily Jed (November 14, 2012). "Green Mountain, Lavazza Debut Cappuccino-Latte Capsule Brewer". Vending Times. Retrieved December 12, 2012. 
  16. ^ Ellen Byron (November 21, 2012). "Making a Better Cup at Home". Wall Street Journal. Retrieved February 20, 2013. 
  17. ^ "More competition for Vt.-based coffee giant?". NBC. September 17, 2012. Retrieved December 12, 2012. 
  18. ^ "Keurig Vue V700: A Closer Look". One Cup Coffee Source. Retrieved 19 May 2012. 
  19. ^ "How to Recycle Keurig Vue Packs". SingleServeCoffee. April 6, 2012. Retrieved 20 May 2012. 
  20. ^ Swedberg, Claire (21 September 2012). "New Keurig Brewer Uses RFID Recipe Tag to Make the Perfect Cup". RFID Journal. Retrieved 19 October 2012. 
  21. ^ Keurig, Inc (21 January 2013). "Keurig Vue System Cup". Retrieved 21 February 2013. 
  22. ^  Missing or empty |title= (help)
  23. ^ Johnston, Katie (12 June 2012). "Another challenge for K-Cup maker". The Boston Globe. 
  24. ^ "Green Mountain Coffee Roaster’s Patent Expiration Could Create Glut Of K-Cup Copies". Mandour & Associates, APC. July 18, 2012. Retrieved 23 March 2013. 
  25. ^ Wallace, Benjamin (June 17, 2010). "Keurig and Flavia: Single-Serve Coffee Showdown". Business Week. Retrieved 28 April 2012. 
  26. ^ Retrieved 22 April 2013.  Missing or empty |title= (help)
  27. ^

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