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Keeton's 1913 "48" was a six-cylinder five-passenger tourer with left-hand steering, 12½ in (31.75 cm)-diameter electric headlights, starter, and horn. There were four forward speeds, an 80 mph (128 km/h) speedometer, and the choice of wires spoked wood wheels. It had the radiator just in front of the cowl, behind the engine, the "proper and protected position", according to its ads. The folding top was mohair and the windshield folded. Like most cars of the era, it came standard with a tool kit, which in this case included an electric trouble light, tire iron, pump, jack, and tire patch. It sold at US$2750, at a time when American's lowest-price model was $4250, the Lozier Light Six Metropolitan started at $3,250, the Enger 40 and Ford Model F were $2000, the FAL $1750, the Cole 30 and Colt Runabout $1500, the high-volume Oldsmobile Runabout went for $650, Western's Gale Model A was $500, a Black could be as low as $375, and the Success hit the amazingly low $250.
Keeton also offered the five-seat Riverside Tourer and Meadowbrook Roadster at $2750, the Tuxedo Coupé at $3000, with a chassis price (suitable for custom coachwork, typical of the likes of Rolls-Royce or Duesenberg at the time) of $2250.
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