KHHM

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KHHM
City of licenseSacramento, California
Broadcast areaSacramento, California
Branding"HOT 103.5"
SloganSacramento's Hottest Music
Frequency103.5 (MHz) (also on HD Radio)
First air date1996
FormatTop 40
ERP6,000 watts
HAAT95 meters
ClassA
Facility ID20435
Callsign meaningK Hot Hit Music
Former callsignsKRYR (1996-1997)
KBMB (1997-2010)
OwnerEntravision Communications
WebcastListen Live
Websitehot1035radio.com
 
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KHHM
City of licenseSacramento, California
Broadcast areaSacramento, California
Branding"HOT 103.5"
SloganSacramento's Hottest Music
Frequency103.5 (MHz) (also on HD Radio)
First air date1996
FormatTop 40
ERP6,000 watts
HAAT95 meters
ClassA
Facility ID20435
Callsign meaningK Hot Hit Music
Former callsignsKRYR (1996-1997)
KBMB (1997-2010)
OwnerEntravision Communications
WebcastListen Live
Websitehot1035radio.com

KHHM, also known as HOT 103.5, is a top 40 outlet serving Sacramento, California. The station is owned by Entravision Communications. Although KHHM does have a HD Radio channel, it has yet to sign on a HD2 or HD3 subcarrier.[1]

Contents

History

As KBMB "103.5 The Bomb"

The station debuted with a Regional Mexican format in 1996 as KRYR and then switched to a Urban Contemporary direction during the wave of Hip-Hop/R&B stations that sprang up nationally in the late 1990s. The calls changed to KBMB with the moniker "The Bomb", and the programming focused on targeting the largely ignored hip hop community. Reflecting the market's demographics, 7% of the Sacramento radio market is African American, so although the station was the only Black-owned station (Diamond Broadcasting, the original license holder) at the time, it relied primarily on white females 18–34 for its ratings and commercial appeal. While it was marketed as a Rhythmic/CHR in 1998 as a way to target beyond the core audience and to attract more mainstream advertisers to the station, it managed to maintain an unofficial urban format through its music selection. It was the home of the syndicated Doug Banks Morning Show, making KBMB one of few urban stations in the West Coast to carry a syndicated morning show. It also carried the Tom Joyner Morning Show for a short period upon the station's debut.

In its early days, KBMB once had personalities like former Program Directors Randy "Jayare" Johnson (who hosted locally oriented hip hop shows "the Basement" and "Ground Zero and is now a member of the hip hop group Beataroundabush) and Ibrahim "E-Bro" Darden (who is the current program director at WQHT Hot 97 in New York) and Deshawn "D-Funk" Robertson, Host of the highest rated Afternoon Drive-Time show in the station's history, "The Afternoon Flava Show" (He is currently a professional stand-up comedian). From its inception, the station competed fiercely for ratings with heritage competitor KSFM for the very lucrative 18–34 female demographic. The station was committed to Sacramento community causes, as well as its inclusion of urban-leaning artists that traditionally were seldom heard on Sacramento radio. Though competing with an undersized signal which was originally 3 kW but later upped to 6 kW, the upstart station gave heritage KSFM (50 kW) a run for its money in the ratings. It even gained competition from KHYL in 2001 upon that station's format change from oldies to Gold-oldies leaning R&B.

But in 2004, after years of litigation between the station's majority owner, Paula Nelson (the last local station owner, and the only African American station owner in Sacramento) and Bustos Media, the station was forcibly sold to Entravision communications, a predominantly Spanish language corporate entity. Johnson, Nelson, and all other managers were terminated, and the management team of the local Entravision cluster assumed the reins, despite the abysmal ratings at Entravision's existing properties. Almost immediately the format was constrained in a failed attempt to compete with KSFM and pop rival KDND more directly.

After Entravision acquired KBMB, the officials systematically went about disassembling the predominantly African American air staff. The sentiments expressed by Entravision head of Radio programming Jeff Lieberman were that the station was just too ethnic to compete in Sacramento (these, despite the Bomb's history of ratings success with a predominantly African American cast of characters). A pronounced push to make the station more Latin oriented began with the hiring of a nearly all Latin air staff and the infusion of Spanish into the station's imaging. The longtime urban contemporary format was permanently gravitated to a rhythmic format. The Doug Banks Show was dropped in favor of a locally based morning show, but KBMB returned to a syndicated morning show with Big Boy's Neighborhood, before that, too, was dropped when the urban-turned-rhythmic format on KBMB ran its course in 2009.

As KHHM, "HOT 103.5"

On January 11, 2010, after months of dismal ratings, KBMB dropped "The Bomb" in favor of "HOT 103.5" and terminated Nikia Moore, the last of its daily African American air talents. It has also shifted from a hip hop-focused approach to a broader contemporary Hit direction that includes primarily pop crossovers that wouldn't have been played in the past. In addition, it has also replaced Big Boy's Neighborhood with more music mornings, while a more Latin-friendly morning show is sought.[2]

On June 25, 2010 it was announced that KBMB would change its call letters to KHHM to match its "HOT 103.5" handle. The move coincides with launch of the station's "103 days of Summer" campaign.[3] In February 2011, KHHM morphed to contemporary hit radio with a Rhythmic lean at first, but since the transition, they have moved into a more Mainstream direction with the addition of artists like The Script, Selena Gomez & The Scene, Coldplay, Christina Perri & Andy Grammer to its playlist and in April 2011 was moved to Mediabase's Top 40/CHR panel. By September 2011 Nielsen BDS moved KHHM from the rhythmic contemporary panel to the Top 40/CHR panel as its has become less dependent on Rhythmic hits. It now has increased competition with Top 40/CHR rival KDND, and hot adult contemporary stations KZZO & KBZC. Hot adult contemporary station KGBY was considered a rival until December 1, 2011, when that station became KFBK-FM to simulcast KFBK-AM. KHHM's flip to top 40 joins other California markets with two top 40 stations such as Los Angeles' KAMP-FM & KIIS-FM and San Francisco's KMVQ-FM & KREV, and most recently San Diego with KEGY & KHTS-FM.

Ratings and signal coverage

Sacramento has always been a fierce market for Top 40 stations, which has seen more than one competitor claiming the crown. KBMB was, at the time, no exception, having beaten KSFM and KDND several times since its debut, and at most times ahead of rivals KSFM and KDND. But KSFM had dominated The Bomb in later years, mainly due to KSFM's more powerful signal and multi ethnic air staff and KBMB's small range (6 kW) and failed programming strategies. KBMB had also been beaten at times by KDND, a straightforward top 40 more in tune with 103.5's current direction.

Another reason for KHHM's Class A status is due to KHSL-FM in Chico, who also resides at the 103.5 frequency. As a result, KHHM's coverage is limited to mostly Sacramento County proper. In the last two years, KHHM's ratings have been low, mainly due to their shift to pop music and Top-40, making them hard to compete with KSFM and KDND. KHHM is also receiving competition with another leaning Top-40 station Now 100.5, which used to be Alternative KZZO 100.5 The Zone.

Programming

In 2005, long time 106 KMEL air personality Short-E and ex-KSFM Davey D both joined the Bomb Family. Although they enjoyed high ratings after their arrival to KBMB, Davey D's career with KBMB was cut short when he parted ways with the station in January 2008. Another change in the lineup took place in 2008 when Short-E, who was doing his thing in mornings with co-hosts Lady Stephanie and Famous, was moved to afternoons after the station placed Big Boy in the morning drive and his co-hosts were let go.[4] On Sunday mornings, KHHM aired Gospel programming from 6 AM to 12 noon with Tommie Goss from the late 1998 until early 2010 when he left the station for KHYL.

The current programing line up on Hot 103.5 KHHM Sacramento includes Hot 1035 Hot Morning Mess 5:30 am - 10 am with JayMarzz. JayMarzz has been at the station since 2006 and worked his way up . was on the former 103.5 the bomb KBMB was on the night show 7pm - 11pm The Playaz club with former air personality Bennie Segiel and Michelle Espo. When the station switched formats for hip hop and rap the station dropped Syndicated Morning show Big Boy's Neighborhood and JayMarzz took over the morning show and it was called More Music Mornings now Hot Morning Mess with music and morning topics and Hot topic for listeners and hosts to chat about in the morning. New Addition to the Hot Morning Mess is Roxy co host on the show, she is from Mexico and she is nice and cool and she adds a famale perspective on topics a female point of view. the Morning show also plays the Breakfast Club mix 7:30 am – 8:10 am all the hottest music in the Mix with DJ Tosh who has been an on air dj at the former KBMB 103.5 the bomb. and his currently program director for sister station 101.9 The Wolf . the morning show also includes on Fridays mostly, station friend and caller now co host sometimes Phillip from Galt .

Mid days is Pattie Moreno "The Latin Diva" Pattie Moreno station director of programming ! she gives away the hottest prizes and plays the hottest music during yor mid days to keep your work day moving . Pattie Moreno's show includes the Caliente Mix at noon with DJ SN1 who has also been with the station since the station was under KBMB 103.5 the bomb name . the show runs form 10 am - 1pm

afternoons is short E, also has been with the station since 2005. short e is abig 49ers and San Francisco Giants fan, his show has the short 4 at 4 the shortest count down of the top 4 requsted songs of the day. Short e plays the hottest music and gives away hot prizes . short e keeps you up to date on all the entertainment news and more . Short e show runs from 1pm - 6pm

night times on Hot 103.5 is Super Mike from 7pm - 12am Midnight . Super Mike has all the hottest music and the prize give aways on his show and has the segment high school holler for a chance for high schoolers to represent their school on air.

weekend jocks and air personalities include RayArea, from the bay Area. Ray Area hosts weekend mix shows .

Former Logos

Kbmb.jpg

References

  1. ^ Sacramento HD radio guide
  2. ^ "KBMB Goes Hot In Sacramento" from All Access (January 19, 2010)
  3. ^ "Hot In Sacramento Grabs New Calls" from All Access (June 25, 2010)
  4. ^ http://www.allaccess.com/site/netNews/story.php?bs=sk&ng=industryTools&ag=172&storyID=34236&searchTerm=Sacramento&from=0&to=25

External links

Coordinates: 38°33′58″N 121°28′52″W / 38.566°N 121.481°W / 38.566; -121.481