Just-Eat

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Just-Eat Holdings
Typeonline food ordering
Founded2001
HeadquartersLondon, United Kingdom
Area servedDenmark
UK
The Netherlands
France
Ireland
Sweden
Belgium
Canada
Norway
Spain
India
Switzerland
Brazil
Italy
Key peopleJesper Buch Leading Co-Founder 2000-2011, ( CEO)
Employees350 (2011)
WebsiteJust-Eat.com
 
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Just-Eat Holdings
Typeonline food ordering
Founded2001
HeadquartersLondon, United Kingdom
Area servedDenmark
UK
The Netherlands
France
Ireland
Sweden
Belgium
Canada
Norway
Spain
India
Switzerland
Brazil
Italy
Key peopleJesper Buch Leading Co-Founder 2000-2011, ( CEO)
Employees350 (2011)
WebsiteJust-Eat.com

Just Eat is an online takeaway food delivery service, headquartered in the UK and operating in 13 countries around the globe, including: Belgium, Brazil, Canada, Denmark, France, India, Ireland, the Netherlands, Norway, Spain, Italy, Switzerland and the UK. The platform allows customers to search for their favourite local take away restaurants and place orders online, choose from pick-up or delivery options.

As of December 2012, Just Eat has over 29,000 restaurants, with over 13,000 in the UK.[1] They are intermediary in the delivery of around 100,000 meals a day and have received over 30 million orders since the first site launched in August 2001.[citation needed] In September 2012, Just Eat was ranked number 31 in the Sunday Times Tech Track 100[2] and also won the Best Brand Award.[3]

Its parent company is Just-Eat Group Holdings Limited.

History[edit]

Founded in 2000 in Denmark, the original concept was developed by two separate groups in Denmark simultaneously; Just Eat led by Christian Frismodt and FoodZoom led by Jesper Buch.[4] Upon discovering they were working on the same idea, and due to Denmark having a fairly small consumer base due to its size, the two companies merged, adopting FoodZoom’s ordering process whilst maintaining Just Eat’s name and logo.

The site first launched on 1 August 2001 and by mid-2002 the company was processing 200 orders a day over 100 postcodes maintained by a team of 4. After only 12 months Christian Frismodt was bought out by Jesper Buch and his backers. By the start of 2004 Just Eat broke even for the first time and had over 500 restaurants on the website and a much larger team.[citation needed]

In 2006 Jesper Buch moved to UK and his team was set up in London, UK, headed by Leading Co-Founder and his right hand and sales director David Buttress (UK MD as of 2008). Launching in the UK in March 2006, the team became the market leader; having hired another senior role, the first marketing director Ash Ali (Marketing Director 2008-2010); the concept was so successful that currently the UK Just Eat site has the largest number of restaurants and the highest order numbers worldwide of Just Eat websites.

Just Eat’s global Headquarters moved to London in 2006

In July 2009 Just Eat Holding Limited raised £10.5 million from their Series A[5] investment round, allowing them to further expand. Alongside Denmark, UK, Netherlands and Ireland, Just Eat also began operations in Belgium, Canada, Norway, Spain, India In February 2011, the Group raised an additional £30 million from their Series B[6] investment, allowing them to start operating in France, Italy and Switzerland, followed by £40 million from Series C[7] in April 2012, allowing them to embark on a new global strategy and brand refresh.

As of February 2013, Klaus Nyengaard stepped down from his role as group CEO.[8]

India[edit]

Just Eat India was founded on 26 July 2006 as HungryBangalore.[9] Ritesh Dwivedy is the founder of HungryBangalore and its present-day CEO.[10] In August 2008, HungryBangalore was renamed as HungryZone.[11] The objective of widening the reach of the company to several Indian cities was realised now by the first round of funding raised from the Indian Angel Network.[12]

On 17 January 2011 HungryZone announced a partnership with Just-Eat.[13] Just-Eat bought a 60 percent stake[14] in HungryZone, which was thereafter renamed as JUST EAT India.

Investment[edit]

In July 2009 Just Eat received their first Series A[15] investment funding. Index Ventures and Venrex Capital invested £10.5 million[16] into Just Eat Holdings Ltd. The new investment capital enabled Just Eat to increase their expansion into other markets and further develop the business. In March 2011 a second round of investment[17] saw two leading US venture capitalists, Greylock Partners and Redpoint Ventures invest £30 million.[18] Greylock Partners have previously invested in Facebook, LinkedIn and Wonga. In April 2012, a third round of investment[19] saw Vitruvian Partners and existing backers, Index Ventures, Greylock Partners and Redpoint Ventures, invest a further £40 million in Just Eat Holdings Ltd.

Brand[edit]

TV Advertisements UK[edit]

In late 2009 Just Eat UK began their first television marketing campaign. The adverts were developed by creative agency Hooper Galton and animated by animation team Rebel Rebel.[citation needed] The adverts starred Just-Eat’s mascots ‘Belly’ and ‘Brain’ and were narrated by ‘The Wombles’ narrator Bernard Cribbins. The first two adverts entitled “Attention Please”[20] and “Down and Up”[21] ran throughout 2010. At the start of 2011, a second wave of ‘Belly and Brain’ TV adverts were created, entitled “Listen and Learn” [22] and “Boxing Clever”,[23] which ran through to February 2012.[citation needed]

Following a complete overhaul of their global brand positioning and launch of the Don't Cook Just Eat brand campaign in September 2012, Just Eat launched a new series of TV ads. The adverts introduce audiences to Mr Mozzarella AKA “The Mozz”, Mr Basmati, Mr Sweet and Mr Sour, Mr T-Bone, Mr Sashimi and Mr Halloumi - a hapless, motley crew of rebellious takeaway chefs, who will stop at nothing to prevent amateur chefs from cooking at home. The ads, including "Leave Cooking to Professionals",[24] "Cooking is Dangerous",[25] "Cookbooks"[26] and "Turn back, Cicciolina"[27] and "The Fridge",[28] will also air in all thirteen countries in the Just Eat group.

[edit]

The Just Eat logo has evolved since 2000, from the original logo that was heavily influenced by Indian culture to the current version that appears in bold red and white, with a mouse arrow on the centre of the 'A' designed to reinforce Just Eat as an online business.

How it works[edit]

JustConnect technology[edit]

According to the organization, what differentiates Just Eat from many other online takeaway ordering services is the JCT (JustConnect Technology).[29] A JCT box is provided to each delivery restaurant, a 2-way till receipt/order machine. When a customer places an order on the Just Eat website it is sent to the restaurant’s JCT box upon where it will beep to announce that an order is waiting approval. Restaurant staff are then able to accept or reject the order. If they accept it then a confirmation message is sent to the customer and the order is printed out of the JCT till receipt.

For customers[edit]

The website enables users to enter their postcode and search through a list of delivery restaurants that can deliver to that postcode catchment area. Customers can view the restaurant’s menu, add items to an order basket and pay for their order via debit/credit card online or cash when the delivery arrives. A review system and ratings aggregator provides customers with the ability to leave positive/negative reviews for individual restaurants and read other customer reviews.

For restaurants[edit]

Just Eat charges restaurants a rate of 11% commission on orders plus VAT. Just Eat's website claims that commission is worth paying because restaurants benefit from extra trade as a result, they state "[w]e increase your turnover by providing an extra revenue stream so you make more money than your competitors who only provide conventional phone and walk in trade. It is pay as you go so you only pay for the business you receive." [30]

See also[edit]

References[edit]

  1. ^ "Official Site". Just-Eat. Retrieved 14 December 2013. 
  2. ^ "Tech Track 100". Sunday Times. Retrieved 14 December 2013. 
  3. ^ "Best Brand Award". Sunday Times. Retrieved 14 December 2013. 
  4. ^ "A blog by entrepreneur Jesper Buch". JesperBuch.com. Retrieved 2011-08-16. 
  5. ^ http://www.just-eat.com/2010/01/just-eat-completes-10-5-million-series-a-funding/
  6. ^ http://www.growingbusiness.co.uk/just-eat-raises-48m-in-investment.html
  7. ^ http://www.ft.com/cms/s/0/6c805dd2-9097-11e1-8adc-00144feab49a.html#axzz2EC3T8zKv
  8. ^ Klaus Nyengaard Steps down as Group CEO
  9. ^ "Hungry Bangalore: Order food online". mybangalore.com. Retrieved 2013-04-27. 
  10. ^ "Ritesh Dwivedy". just-eat.com. Retrieved 2013-03-03. 
  11. ^ "HungryZone.com: A foodie's delight". trak.in. Retrieved 2010-11-30. 
  12. ^ "Indian Angel Network portfolio company Just-Eat and Hungry Zone announces Business Partnership". yourstory.in. Retrieved 2012-01-03. 
  13. ^ "UK's Just-Eat Buys 60% Stake In Restaurant Listings Site Hungryzone". vccircle.com. 2011-01-13. 
  14. ^ "HungryZone Sells 60% Stake to UK Based Just-Eat". nextbigwhat.com. 2011-01-13. 
  15. ^ http://privatemarkets.thomsonreuters.com/just-eat-raises-£105-million/20023516.article
  16. ^ http://www.indexventures.com/news/index/news_id/225
  17. ^ http://www.bloomberg.com/news/2011-03-16/just-eat-raises-48-million-in-funding-round-ft-reports.html
  18. ^ "/ Technology - Just-Eat in new funding round". Ft.com. 2011-03-16. Retrieved 2011-08-16. 
  19. ^ http://techcrunch.com/2012/04/30/just-eat-just-raised-another-64m-from-vitruvian-index-greylock-for-online-food-ordering/
  20. ^ http://www.youtube.com/watch?v=WoldGTEdnHM
  21. ^ http://www.youtube.com/watch?v=o54DW410r1c&feature=endscreen
  22. ^ http://www.youtube.com/watch?v=-4e-mRs6wTU&feature=endscreen
  23. ^ http://www.youtube.com/watch?v=l5j9JFWUf1w
  24. ^ http://www.youtube.com/watch?v=NYndyqp1gDU
  25. ^ http://www.youtube.com/watch?v=5tNch5LaKzk
  26. ^ http://www.youtube.com/watch?v=VC8bzoyhHks
  27. ^ http://www.youtube.com/watch?v=vnRlWUxxw0A
  28. ^ http://www.youtube.com/watch?v=LWJkwkzY78w
  29. ^ "What is Just Eat? Concept, background and technology". Just-Eat.com. Retrieved 2011-08-16. 
  30. ^ Just Eat FAQ, http://www.just-eat.co.uk/faq

External links[edit]