Jonathan Cheban

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Jonathan Cheban is the founder of the website and former CEO of CommandPR, a full-service public relations firm with offices in New York City, Los Angeles, and Miami.[1] He also is noted for his high-profile friendship with socialite Kim Kardashian and appearances on her reality shows.

Early life[edit]

Cheban was born in Fort Lee, New Jersey, U.S., to Russian Jewish parents, Mikhail,[2] a diamond dealer who died in 2011,[3] and Galina,[4][5] a real estate agent with Sotheby's. He is an only child. Cheban attended Fort Lee High School, where was later described as quiet and studious, making the Honor Roll.[6] He graduated in 1991, and then attended Hofstra University, where he majored in communications.[5]


After graduating from Hofstra University in 1995, Cheban worked in the entertainment, modeling and public relations industries for several years in both New York and Los Angeles. His big break came when he accepted a job working with Peggy Siegal, a publicist, at her firm in New York.[5] At one point, music manager Benny Medina called Siegal to work on Sean Combs' 29th birthday party. When Siegal rejected the offer despite Cheban's urging, Cheban accepted the job himself. The resulting turnout was very successful, and those in the entertainment world began to take notice of Cheban.[5] Cheban left Siegal and formed his own PR firm with two other publicists. He was soon representing clients such as Banana Republic, Baccarat Crystal, Oscar de la Hoya, Backstreet Boys, and Playboy. However, he split with his partners in 2001[5] and he founded his own public relations firm, CommandPR. In 2010, he took on fellow publicist Simon Huck as a partner in the firm.[7] As of March 2013, however, it was reported that Cheban and Huck parted ways, with Huck buying out Cheban's share of the company. Cheban remains a consultant to the firm.[8]

In the media[edit]

Cheban first gained public attention with his appearance on the hit reality show, Keeping Up with the Kardashians, appearing as a friend of the Kardashian sisters.[9] He subsequently appeared in several episodes of the show's spin-offs, Kourtney and Kim Take New York and Kourtney and Kim Take Miami.

In 2010, Cheban starred in his own reality show, the The Spin Crowd, chronicling the lives of Cheban, Huck and their employees at his firm. Cheban's vision for the show was to provide viewers with a glimpse into how the media-saturated world around them is shaped, stating, "I've seen shows about funeral homes, bounty hunters, hospitals, cops and fishermen, and they've all been given the opportunity to give insight on their jobs and the reality of their careers. Why not tell the story of what people care most about—the magazines, websites and press they surround themselves with every day?"[10] The series was executive produced by Kim Kardashian. It was canceled after one season due to poor ratings.[11]

Cheban's relationship with Kim Kardashian has remained in the public spotlight. In 2012, Cheban made a short video spoofing himself as someone living in the shadow of Kardashian's fame.[12]

Other ventures[edit]

In 2008, Cheban launched his own clothing line, Kritik.[13] Cheban also has designed jewelry for RichRocks.[14] In late 2012, Cheban opened Sushi MiKasa, a restaurant in Miami.[15] He is opening a burger franchise called Burger Bandit.[16] Cheban has also branched out into electronic media, and is a partner in the web site,, written by and for the millennial generation.[17]

On November 24, 2013, Cheban also co-hosted "Coca-Cola Red Carpet LIVE!," a pre-show to the 2013 American Music Awards.[18] In January 2014, Cheban launched a new product called Glam Screen, which is both a protective cover for a smart phone, as well as an HD mirror.[19]

In September 2014, Cheban opened Sushi Couture in South Beach, Miami, Florida with the same chef from his other enterprise, Sushi MiKasa.[20]

Personal life[edit]

In late 2012, Cheban began dating stylist Anat Popovsky after meeting while filming Kourtney and Kim Take Miami.[21][22] However, Cheban signed on as a single man on the second episode of the seventh season of Millionaire Matchmaker, which aired on December 12, 2013 on Bravo.[23] In April 2014, it was reported that Cheban had broken up with Popovsky.[24]


  1. ^ "Command PR". 
  2. ^ "Sponsors 2013 - Chabad of Fort Lee". Retrieved November 8, 2013. 
  3. ^ Lee, Esther (December 19, 2013). "Jonathan Cheban, Kim Kardashian's Friend, on Millionaire Matchmaker - Us Weekly". Retrieved February 1, 2014. 
  4. ^ "Galina Cheban Real Estate Associate in Fort Lee New Jersey - Sotheby's International Realty". Retrieved November 8, 2013. 
  5. ^ a b c d e Hancock, Noelle (January 18, 2013). "The Art of the Schmooze | The New York Observer". Retrieved November 8, 2013. 
  6. ^ Cooper, Diana. "LOL! Jonathan Cheban's High School Pictures Revealed". InTouch Weekly. Retrieved 11 October 2014. 
  7. ^ "CommandPR". CommandPR. Retrieved November 8, 2013. 
  8. ^ "Spin team splits". Page Six. March 9, 2013. Retrieved November 8, 2013. 
  9. ^ Murphy, Lauren M. "Jonathan Cheban: PR King". Los Angeles Confidential. Retrieved 5 October 2014. 
  10. ^ Murphy, Lauren. "Jonathan Cheban: PR King". Los Angeles Confidential. Retrieved 8 October 2014. 
  11. ^ "Shows A-Z - spin crowd, the on e". Retrieved November 8, 2013. 
  12. ^ "Jonathan Cheban: I'm Kim Kardashian's BEST friend! from kimsbff, Jonathan Cheban, Michael Ratner, Arlen Konopaki, mhirschhorn, Sean Paulsen, anniekaempfer, alexander_black, and Scott Ratner". July 19, 2012. Retrieved November 8, 2013. 
  13. ^ "Jonathan Cheban Launches Kritik Clothing |". April 11, 2008. Retrieved November 8, 2013. 
  14. ^ "Jonathan Cheban Teams Up With RichRocks To Launch His First Jewelry Collection!". Hollywood Life. June 13, 2011. Retrieved November 8, 2013. 
  15. ^ "Jonathan Cheban to Open Sushi MiKasa at Shelborne - Fall Tracking - Eater Miami". November 6, 2012. Retrieved November 8, 2013. 
  16. ^ "Jonathan Cheban Talks New Sushi Mikasa Venture". Vibe. March 4, 2013. Retrieved November 8, 2013. 
  17. ^ "Television Personality & Pop Culture Icon Jonathan Cheban is Now "Powered By Fuse".". PRNewswire. Retrieved February 5, 2014. 
  18. ^ RAWDOGGTV. "American Music Awards 2013 Presenters". 
  19. ^ "Meet Glam Screen, the smartphone cover that doubles as a mirror". Yahoo. January 23, 2014. Retrieved January 31, 2014. 
  20. ^ "Jonathan Cheban's Sushi Couture Open on Miami Beach's Ocean Drive". PR Newswire. Retrieved 4 September 2014. 
  21. ^ "Jonathan Cheban Date Night — Reality Star Spotted Out With Girlfriend". Hollywood Life. June 18, 2013. Retrieved November 8, 2013. 
  22. ^ "Jonathan Cheban and Girlfriend Anat Popovsky's European Getaway Brought Them Even Closer Together | E! Online UK". September 9, 2013. Retrieved November 8, 2013. 
  23. ^ Johnson, Zach. "Jonathan Cheban Looks for Love on Bravo's Millionaire Matchmaker". E! Online. Retrieved June 15, 2014. 
  24. ^ E! Online Staff. "Jonathan Cheban Breaks Up With Anat Popovsky". E! Online. Retrieved 16 June 2014.