Jonathan Cheban

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Jonathan Cheban (born February 21, 1974)[1] is the founder and former CEO of CommandPR, a full-service public relations firm with offices in both New York City and Los Angeles. He rose to prominence through his high-profile friendship with socialite Kim Kardashian and appearances on her reality shows, as well as starring in his own reality series, The Spin Crowd.

Early life[edit]

Jonathan Cheban was born on February 21, 1974 in Fort Lee, New Jersey, United States,[1] to Russian Jewish parents, Mikhail,[2] a diamond dealer who died in 2011,[3] and Galina,[4][5] a real estate agent with Sotheby's. He is an only child. Cheban attended Fort Lee High School, graduating in 1992. He then attended Hofstra University, where he majored in communications, while at the same time exploring New York nightlife.[5]


After graduating from Hofstra University in 1995, Cheban worked in the entertainment, modeling and public relations industries for several years in both New York and Los Angeles. His big break came when he accepted a job working with Peggy Siegel, a high-powered publicist at her firm in New York. At one point, music manager Benny Medina called Siegel to work on Sean (P. Diddy) Combs' 29th birthday party. When Siegel rejected the offer despite Cheban's urging, Cheban accepted the job himself. The resulting turnout was very successful, and those in the entertainment world began to take notice of Cheban.[5]

Growing more confident in his abilities, Cheban left Siegel and formed his own PR firm with two other publicists. He was soon representing such big-name clients as Banana Republic, Baccarat Crystal, Oscar de la Hoya, Backstreet Boys, Playboy, and clubs like Spa and Luan. However, he split with his partners in 2001[5] and he founded his own public relations firm, CommandPR. In 2010, he took on fellow publicist Simon Huck as a partner in the firm.[6] As of March 2013, however, it was reported that Cheban and Huck parted ways, with Huck buying out Cheban's share of the company. Cheban remains a consultant to the firm.[7]

In the media[edit]

Cheban first gained public attention with his appearance in the third season of the hit reality show, Keeping Up with the Kardashians,[8] appearing as a friend of the Kardashian sisters. He subsequently appeared in several episodes of the show's spin-offs, Kourtney and Kim Take New York and Kourtney and Kim Take Miami.[9] He came to be known in all three series as Kim Kardashian's "BFF",[10] which is slang for "Best Friends Forever."

In 2010, Cheban starred in his own reality show, the The Spin Crowd, chronicling the lives of Cheban, Huck and their employees at his firm. Cheban explained his vision of the series as giving "people what they're really interested in. Everyone reads magazines and newspapers and blogs and they think items just appear there. They don't. It takes a whole industry to create that content."[11] The series was executive produced by Kim Kardashian. It was canceled after one season due to poor ratings.[12]

Cheban's relationship with Kim Kardashian has remained in the public spotlight. In 2012, Cheban made a short video spoofing himself as someone living in the shadow of Kardashian's fame.[13] It has also been reported that Cheban and Kardashian had a falling-out after Cheban was not named godfather of her newborn daughter, North West, with partner, Kanye West.[14] However, more recent press shows that Cheban and Kardashian are still close.[15]

Other ventures[edit]

In 2008, Cheban launched his own clothing line, Kritik.[16] Cheban also has designed jewelry for RichRocks.[17] In late 2012, Cheban opened Sushi MiKasa, a restaurant in Miami.[18] He is opening a burger franchise called Burger Bandit.[19] Cheban has also branched out into electronic media, and is a partner in the Web site,, written by and for the millennial generation.[20]

On November 24, 2013, Cheban also co-hosted "Coca-Cola Red Carpet LIVE!," a pre-show to the 2013 American Music Awards. [21] In January 2014, Cheban launched a new product called Glam Screen, which is both a protective cover for a smart phone, as well as an HD mirror.[22]

Personal life[edit]

In late 2012, Cheban began dating Anat Popovsky after meeting the 26-year-old stylist while filming Kourtney and Kim Take Miami.[23][24] However, Cheban signed on as a single man looking for love on the second episode of the seventh season of Millionaire Matchmaker, which aired on December 12, 2013 on the Bravo Network.[25] In April, 2014, it was reported that Cheban had broken up with Popovsky.[26]


  1. ^ a b "Jonathan Cheban". Retrieved November 8, 2013. 
  2. ^ "Sponsors 2013 - Chabad of Fort Lee". Retrieved November 8, 2013. 
  3. ^ Lee, Esther (December 19, 2013). "Jonathan Cheban, Kim Kardashian's Friend, on Millionaire Matchmaker - Us Weekly". Retrieved February 1, 2014. 
  4. ^ "Galina Cheban Real Estate Associate in Fort Lee New Jersey - Sotheby's International Realty". Retrieved November 8, 2013. 
  5. ^ a b c d Hancock, Noelle (January 18, 2013). "The Art of the Schmooze | The New York Observer". Retrieved November 8, 2013. 
  6. ^ "CommandPR". CommandPR. Retrieved November 8, 2013. 
  7. ^ "Spin team splits". Page Six. March 9, 2013. Retrieved November 8, 2013. 
  8. ^ "Keeping Up with the Kardashians: Season 3, Episode 8 : Distance Makes the Heart Grow Fonder (3 May 2009)". Retrieved November 8, 2013. 
  9. ^ "Filmography by TV series for Jonathan Cheban". Retrieved November 8, 2013. 
  10. ^ "'Spin Crowd' Star Jonathan Cheban: I'm Not Dating Ashley Holmes". Retrieved November 8, 2013. 
  11. ^ "'The Spin Crowd' showcases the glitzy side of celebrity PR in new reality show". NY Daily News. August 21, 2010. Retrieved November 8, 2013. 
  12. ^ "Shows A-Z - spin crowd, the on e". Retrieved November 8, 2013. 
  13. ^ "Jonathan Cheban: I'm Kim Kardashian's BEST friend! from kimsbff, Jonathan Cheban, Michael Ratner, Arlen Konopaki, mhirschhorn, Sean Paulsen, anniekaempfer, alexander_black, and Scott Ratner". July 19, 2012. Retrieved November 8, 2013. 
  14. ^ "Jonathan Cheban & Kim Kardashian: Besties No More Over Godfather Snub?". Radar Online. September 17, 2013. Retrieved November 8, 2013. 
  15. ^ "Kim Kardashian joins sister Khloe and best pal Jonathan Cheban for dinner at steakhouse | Mail Online". October 11, 2013. Retrieved November 8, 2013. 
  16. ^ "Jonathan Cheban Launches Kritik Clothing |". April 11, 2008. Retrieved November 8, 2013. 
  17. ^ "Jonathan Cheban Teams Up With RichRocks To Launch His First Jewelry Collection!". Hollywood Life. June 13, 2011. Retrieved November 8, 2013. 
  18. ^ "Jonathan Cheban to Open Sushi MiKasa at Shelborne - Fall Tracking - Eater Miami". November 6, 2012. Retrieved November 8, 2013. 
  19. ^ "Jonathan Cheban Talks New Sushi Mikasa Venture". Vibe. March 4, 2013. Retrieved November 8, 2013. 
  20. ^ "Television Personality & Pop Culture Icon Jonathan Cheban is Now "Powered By Fuse".". PRNewswire. Retrieved February 5, 2014. 
  21. ^ RAWDOGGTV. "American Music Awards 2013 Presenters". 
  22. ^ "Meet Glam Screen, the smartphone cover that doubles as a mirror". Yahoo. January 23, 2014. Retrieved January 31, 2014. 
  23. ^ "Jonathan Cheban Date Night — Reality Star Spotted Out With Girlfriend". Hollywood Life. June 18, 2013. Retrieved November 8, 2013. 
  24. ^ "Jonathan Cheban and Girlfriend Anat Popovsky's European Getaway Brought Them Even Closer Together | E! Online UK". September 9, 2013. Retrieved November 8, 2013. 
  25. ^ Cassie Carpenter (October 21, 2013). "Kim Kardashian's BFF Jonathan Cheban looking for love on Millionaire Matchmaker | Mail Online". Retrieved November 8, 2013. 
  26. ^ Mandy Robinson (April 18, 2014). "Jonathan Cheban of ‘KUWTK’ is Single Once Again". Retrieved April 19, 2014.