Keating began his broadcasting career while a student at Grand Valley State University. Keating climbed through the ranks of WSRX, Grand Valley's own student run radio station, from broadcaster up to Station Manager. Keating's rise at WSRX led to a job at WZZR, now WLHT, a radio station in nearby Grand Rapids. WZZR already had an on air personality named "John" on staff. To avoid confusion among listeners, Keating assumed the on-air name of "Steve Knight."
The move to Television
The job at WZZR led to a job in television at WZZM-TV, also in Grand Rapids. At WZZM, "Steve" became an on-air fixture and sports favorite in west Michigan. Having transitioned to television, Keating was stuck being known on air as "Steve Knight". Keating left WZZM in the mid-80s for KMGH in Denver, Colorado, where he worked for a decade. Keating returned to Michigan and worked for the now defunct PASS Sports which was later put out of business by Fox Sports Detroit. He is still at the latter channel where he hosts the Pre-game and Post-game shows for the Detroit Tigers and Detroit Red Wings. In June 2009, Keating served as a temporary color analyst on the Detroit Tigers Radio Network for several road games, as regular analyst Jim Price substituted in turn for play-by-play announcer Dan Dickerson while the latter recuperated from leg surgery. Keating is known for his bizarre pop culture analogies.