Joe Francis

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Joe Francis
BornJoseph R. Francis
(1973-04-01) April 1, 1973 (age 39)
Atlanta, GA[1]
Alma materUSC[2]
Known forFounder of Girls Gone Wild
Joe Francis Official Website
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Joe Francis
BornJoseph R. Francis
(1973-04-01) April 1, 1973 (age 39)
Atlanta, GA[1]
Alma materUSC[2]
Known forFounder of Girls Gone Wild
Joe Francis Official Website

Joseph R. “Joe” Francis (born April 1, 1973) is an American entrepreneur and film producer.[3] He is most well-known as being the founder and creator of the Girls Gone Wild entertainment brand.[4] Francis was raised in Laguna Beach and attended the Business Administration and Entrepreneurial programs at the University of Southern California.[5][6][7] Francis worked as a production assistant on the syndicated program Real TV before releasing the direct-to-video film Banned From Television in 1997.[3]


Early life and Education

Francis was born on April 1, 1973 in Atlanta, Georgia. [5] Francis grew up in Laguna Beach, California where he attended Laguna Beach High School.[8] His first job was at a computer and video store.[8]

Francis attended the University of Southern California’s Business Administration program.[5][8] While at USC, he took part in the Lloyd Greif Center for Entrepreneurial Studies.[9][10][6] In addition to studying business, Francis took several courses in film and television.[6] Francis graduated from USC in 1995 with a Bachelor’s Degree from the USC Entrepreneurial Program.[11][7]

Business ventures

Banned From Television

Francis’ first business venture began when he was working as a production assistant for Real TV, a reality television program that aired footage of extraordinary events that were not usually covered in mainstream news. It was there that Francis came up with the idea for Banned From Television.[5][6] During his time at Real TV, people who worked in the studio would often view footage involving car accidents, attacks, and other graphic events.[11] Francis licensed the footage which he then sold through the Banned From Television videos which he marketed on paid television advertisements.[7] While viewing footage for inclusion on Banned From Television, Francis came across footage of female college students flashing their breasts during Mardi Gras and Spring Break. It was this footage that sparked Francis’ next business venture with Girls Gone Wild.[6]

Girls Gone Wild

Joe Francis created the Girls Gone Wild franchise in 1997 when he began using direct-response marketing, such as infomercials, to sell videos that he had produced.[3][4] The videos were of college age women who willingly exposed their bodies or acted wild on camera.[12][3] In its first two years, Girls Gone Wild made more than $20 million.[7] By 2002, Francis had produced 83 different Girls Gone Wild titles and was airing 30 minute infomercials on all major U.S. networks.[4] In 2005, the company donated 100% of their gross sales of their Mardi-Gras themed DVDs to the Red Cross to help victims of Hurricane Katrina following the hurricane.[13]



In June 2007, Ashley Alexandra Dupré alleged that Francis and his company used images of her without her permission.[14] She dropped the suit after Francis released footage showing her agreeing to be filmed.

In 2008, four women sued Girls Gone Wild for allegedly filming them while underage.[15] Francis represented himself throughout the trial. An all-female jury found in his favor.[15]

In February 2012, Clark County, Nevada judge Mark Denton awarded Steve Wynn $7.5 million for defamatory statements made by Francis.[16] In September 2012, a jury awarded Steve Wynn $20 million in a slander case against Joe Francis for claiming that Wynn had threatened to kill him over a gambling debt. Francis' witnesses all denied hearing Wynn make such threats.[17] The jury added $20 million in punitive damages.[18] In November 2012, Judge Joanne O'Donnell reduced Steve Wynn's award by $21 million to $19 million. O'Donnell reasoned that the jury's award was "speculative," and based on their dislike of Francis.[19]


In 2003 in Panama City Beach, Florida, officials attempted to halt Girls Gone Wild from filming. Francis sued the officials for violating his First Amendment rights.[20] The same officials arrested Francis for racketeering. He was released on bond.[21] At a July 2006 hearing, the judge disallowed most of the evidence[22] and in January 2007 dismissed most of the charges. Francis pled guilty to record-keeping violations, was fined $1.6 million and sentenced to community service.[23] Francis pled guilty for having contraband in his cell. He served 339 days and paid over $60,000 in fines.[24]


In April 2007, in Reno, Nevada Francis was indicted by a grand jury for two counts of tax evasion.[25] The Department of Justice alleged that Francis claimed over $20 million in false deductions on his corporate returns in 2002 and 2003.[26]

In April 2008, venue changed to the United States District Court for the Central District of California.[27] At a hearing in July 2008, Francis pled not guilty to tax evasion. Francis' attorney, Robert Bernhoft, said that tax returns for the businesses were prepared and filed by a former accountant and not shown to Francis. Bernhoft said that when the accountant left the company, the accountant reported the returns to the IRS to collect a bonus from the Tax Whistleblower Program.[28]

In September 2009, Francis pled guilty to misdemeanor counts of filing a false return and bribery. He received credit for time served.[29] In November 2009, U.S. District Judge S. James Otero accepted Francis’ plea including $250,000 in restitution to the IRS.[30]


  1. ^ Meet Joe Francis - Biography
  2. ^ Joe Francis Business Biography
  3. ^ a b c d Mireya Navarro (4 April 2004). "The Very Long Legs of 'Girls Gone Wild'". The New York Times. Retrieved 2 October 2012.
  4. ^ a b c Michael Schneider (8 December 2002). "'Wild' infomercial struts its stuff". Variety. Retrieved 2 October 2012.
  5. ^ a b c d "Joe Francis Biography". Star Pulse.,_Joe/Biography/. Retrieved 2 October 2012.
  6. ^ a b c d e "Business Bio". Meet Joe Francis. Retrieved 2 October 2012.
  7. ^ a b c d "Flash Prancing". Milwaukee Journal Sentinel.,7806807. Retrieved 21 October 2012.
  8. ^ a b c "Personal Bio". Meet Joe Francis. Retrieved 2 October 2012.
  9. ^ "About Entrepreneurial Studies at Marshall". Marshall. Retrieved 2 October 2012.
  10. ^ "Rob Bailey". "'Girls' creator will tape wild footage in Tucson". High Beam Research.
  11. ^ a b "Joe Francis Net Worth". Celebrity Net Worth.
  12. ^ "Ariel Levy". ""Dispatches From Girls Gone Wild"". Slate. Retrieved 21 October 2012.
  13. ^ "'Girls Gone Wild' for Katrina". CNN Money. Retrieved 21 October 2012.
  14. ^ Mark Dagostino (3 July 2008). ""Ashley Dupré Drops Her Suit Against Joe Francis"". People Magazine.,,20210505,00.html. Retrieved 21 October 2012.
  15. ^ a b "4 Women Sue 'Girls Gone Wild' Founder Joe Francis for Underage Filming". CNN Money. 25 March 2008.,2933,341430,00.html. Retrieved 21 October 2012.
  16. ^ Francis Mccabe (22 February 2012). ""Wynn awarded $7.5 million in case against soft-porn king"". Las Vegas Review Journal. Retrieved 21 October 2012.
  17. ^ "'Girls Gone Wild' founder Joe Francis loses in $20 million slander case". Retrieved 12 September 2012.
  18. ^ "Jury adds another $20 million in damages against 'Girls Gone Wild' founder Joe Francis". Retrieved 12 September 2012.
  19. ^ ""JOE FRANCIS Catches $21 MILLION Break in War with Steve Wynn">publisher=TMZ". Retrieved 14 November 2012.
  20. ^ Mireya Navarro (4 April 2004). ""Gone Wild and Gone All Wrong"". The New York Times. Retrieved 2 October 2012.
  21. ^ """Girls Gone Wild" Boss Busted"". The Smoking Gun. Retrieved 21 October 2012.
  22. ^ "Girls Gone Wild Catches Break". Emerald Coast Variations. 27 July 2006. Archived from the original on 23 Dec 2008. Retrieved October 24, 2012.
  23. ^ "Judge Drops Most Charges Against 'Girls Gone Wild' Producer Joe Francis". Fox News. 5 January 2007.,2933,241910,00.html. Retrieved 21 October 2012.
  24. ^ "'Girls Gone Wild's' Francis pleads no contest to child abuse, prostitution charges". Los Angeles Times. 13 March 2008.,0,7528939.story. Retrieved 21 October 2012.
  25. ^ Richard Verrier ("12 April 2007). "Tax evasion charges add to Francis' legal woes". LA Times. Retrieved 21 October 2012.
  26. ^ ""Creator of Girls Gone Wild Indicted for Tax Evasion"". Department of Justice. "11 April 2007. Retrieved 21 October 2012.
  27. ^ "United States v. Francis, no. 2:08-cr-00494-SJO, U.S. Dist. Ct., C.D. Calif.".
  28. ^ ""'Girls Gone Wild' Founder Fights Tax Charges"". Accounting Today. Retrieved 21 October 2012.
  29. ^ ""Joe Francis Cops Plea In Tax Evasion Case"". North Country Gazette. 25 September 2009. Retrieved 21 October 2012.
  30. ^ Baxter Holmes (7 November 2009). ""Judge accepts plea deal for 'Girls Gone Wild' founder Joe Francis"". Los Angeles Times. Retrieved 21 October 2012.

External links