Jade Goody

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Jade Goody
Goody in 2007
BornJade Cerisa Lorraine Goody
(1981-06-05)5 June 1981
Bermondsey, London, England
Died22 March 2009(2009-03-22) (aged 27)
Upshire, Essex, England
Cause of death
Metastatic cervical cancer
Resting place
Epping Forest
OccupationTelevision personality
Years active2002–2009
Known forBig Brother 3
Celebrity Big Brother 5
Spouse(s)Jack Tweed (2009)
Partner(s)Jeff Brazier (2002–2004)
Ryan Amoo (2005)
ChildrenBobby Jack Brazier
(b. 2003)
Freddie Brazier
(b. 2004)
ParentsJackiey Budden
Andrew Goody (deceased)
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Jade Goody
Goody in 2007
BornJade Cerisa Lorraine Goody
(1981-06-05)5 June 1981
Bermondsey, London, England
Died22 March 2009(2009-03-22) (aged 27)
Upshire, Essex, England
Cause of death
Metastatic cervical cancer
Resting place
Epping Forest
OccupationTelevision personality
Years active2002–2009
Known forBig Brother 3
Celebrity Big Brother 5
Spouse(s)Jack Tweed (2009)
Partner(s)Jeff Brazier (2002–2004)
Ryan Amoo (2005)
ChildrenBobby Jack Brazier
(b. 2003)
Freddie Brazier
(b. 2004)
ParentsJackiey Budden
Andrew Goody (deceased)

Jade Cerisa Lorraine Goody (5 June 1981 – 22 March 2009)[2][3] was an English reality television personality. She came into the public spotlight while appearing on the third series of the then Channel 4 programme Big Brother in 2002, an appearance which led to her own TV programmes and the launch of her own products after her eviction from the show.[4][5] In 2003, following her appearance in Big Brother, Goody was voted by the public as the fourth worst Briton in Channel 4's 100 Worst Britons (inspired by the BBC series 100 Greatest Britons).[6]

In January 2007, she was a housemate in Celebrity Big Brother 5.[7] During the show she was accused of racially bullying the Indian actress Shilpa Shetty.[8] Following her eviction from the show, she admitted her actions had been wrong and subsequently made many public apologies.[7] In late 2007 and early 2008, several public polls put Goody in an unfavourable light.[9][10]

In August 2008, she appeared on the Indian version of Big Brother, Bigg Boss,[11] but withdrew early from the show and returned to the UK after being told she had cervical cancer.[12] In February 2009, after the cancer metastasised, she was told that it was terminal.[13][14] She married Jack Tweed on 22 February 2009[15] and died, one month later, in the early hours of 22 March 2009.[3] Sky Living aired five tribute shows to Goody from 2009 to 2012 documenting her early life to fame and her final months. The final episode of Big Brother on Channel 4 featured a 15-minute tribute to Goody, hailing her as the ultimate Big Brother contestant. Goody featured on the front cover of the final ever edition of the News of the World paper in July 2011.

Early life[edit]

Prior to Goody's entry into the Big Brother house, she was a dental nurse.[5] Goody lived with her sons in Upshire, a village in Essex. Her father, Andrew Robert Goody (February 1963[16] – August 2005), who was of mixed race (born to a white English mother and a West Indian father), was a drug addict and habitual criminal, who served prison sentences including a four-year term for robbery.[5] He and Goody's mother, Jackiey Budden (born April 1958), split up when Goody was two, and he became estranged from Goody, whilst Goody's mother brought her up in Bermondsey. Goody's father died of a drug overdose in Bournemouth, aged 42.[17]


2002–03: Big Brother 3[edit]

When she appeared on Big Brother 3, Goody became a target of ridicule in the British tabloid press[18] for displaying a severe lack of general knowledge for a British native. Goody thought that the English city of Cambridge was in London.[19] On being told that Cambridge is in East Anglia, she assumed that to be abroad, and referred to it as "East Angular".[20] Her other misconceptions included that Rio de Janeiro was a person, not a city, that Portugal was part of Spain, that the St George's Cross was not the flag of England but only the flag of London, that Aberdeen was not in Scotland and that the United States was not an English-speaking country.[20] She also was criticised by the tabloid press during her time in the Big Brother house for an evening during which she cavorted drunk and naked[21] and also was criticised for "backstabbing". She avoided eviction by not being put up for the public vote until week 6, by which time the peak of the media's disliking of her had passed. By then she had become popular with a substantial proportion of the media and general public, and as a result stayed in the house until the final week; she finished fourth. She also provided what was believed to be the first instance of sexual contact in Big Brother UK history, with a drunken grope with fellow housemate PJ, though it is unclear what sexual acts, if any, took place.[citation needed]

2003–06: Initial fame and Sky Living series[edit]

Goody fronted her own reality TV shows[22] and appeared regularly in celebrity, trivia, and gossip-oriented women's magazines such as Heat and OK!. She signed up for the 2006 London Marathon but did not finish the course, collapsing after 34 km (21 mi) of the 42.195 kilometres (26.219 mi), and was taken to the Royal London Hospital to recover overnight.[23] Before the race, Goody described her preparations to TV chef, Gordon Ramsay. "I've been eating curry, Chinese and drinking." Afterwards, she explained: "I don't really understand miles. I didn't actually know how far it was going to be. ... I didn’t want to let everyone down." Goody raised over £550 for her chosen charity, the NSPCC.[24]

On 16 February 2004, Goody entered the Back to Reality house on Channel 5. The series was similar to Big Brother, featuring contestants from various reality shows such as that one and I'm a Celebrity...Get Me Out of Here!. She was evicted on Day 20.

In 2005, Goody created and launched her own fragrance called 'Shh...' with distributor Jigsaw ESL, who gave exclusive rights to Superdrug for the official launch. It became Superdrug's third best-selling fragrance behind Kylie Minogue's and Victoria Beckham's.[25][26] On 2 May 2006, she published Jade: My Autobiography.

2007–08: Celebrity Big Brother 5[edit]

On 5 January 2007 Goody, her mother Jackiey Budden, and her boyfriend Jack Tweed entered the house for Celebrity Big Brother 5.[7] Just before, Goody had ranked number 25 in a poll by Heat for the most influential person in the world.[2] Her lifetime earnings were said to be between £2 million and £8 million.[citation needed] Goody was informed that she and her family (later joined by Jermaine Jackson, Shilpa Shetty and Ken Russell) would stay in the main house in luxury, while the eight remaining celebrities would become their servants and live in the house next door. Goody was not informed that she and her new family faced an eviction in which the public voted for their favourite to keep in the house. Her mother, Jackiey, was the first to be evicted, on 10 January 2007.[27]

Goody was accused of making derogatory and racist comments both about and to her fellow housemate Shilpa Shetty, which led to the Celebrity Big Brother racism controversy.[28] The fact that she was supporting anti-bullying charity Act Against Bullying during these events compounded her problems.[29] A number of complaints were received by the British broadcasting regulator Ofcom about the behaviour of Jo O'Meara, Danielle Lloyd and Goody towards Shetty.[30] By 20 January, Ofcom received a record of more than 44,500 complaints from members of the public,[7][31] while Channel 4 received an additional 3,000 complaints.[32]

Among Goody's comments were: "I've seen how she goes in and out of people's arseholes",[33] as well as suggesting Shetty "makes [her] skin crawl".[34] She also referred to Shetty as 'Shilpa Fuckawalla' and 'Shilpa Poppadom'. Goody said afterwards: "She is Indian, thinking of an Indian name and only thing I could think of was Indian food. Wasn't racial at all. It was not to offend any Indian out there."[35] Cleo Rocos to Shetty: "I don't think there's anything racist in it." Shetty: "It is, I'm telling you."[36] However Shetty later changed her opinion stating "I don't feel there was any racial discrimination happening from Jade's end... I think that there are a lot of insecurities from her end but it's definitely not racial," Shetty said in the show's diary room.[37] The incident created an international outcry, gaining heavy coverage in the Indian media. Gordon Brown, then British Chancellor of the Exchequer, who was visiting India at the time, condemned the programme on the grounds that he was against anything which might damage the perception that Britain is a country of tolerance.[38] In a statement on 17 January Channel 4 defended the programme against charges "of overt racism or racial abuse".[39] Goody was evicted from the Big Brother house on 19 January 2007, receiving 82% of the vote when up against Shetty.[40]

Channel 4 banned crowds gathering outside the house to greet Goody and cancelled a press conference with her.[41] In her interview with Davina McCall immediately afterwards, she stated that she was "disgusted with [her]self" after watching a video of the alleged bullying.[42] Her much publicised return to the Big Brother house was branded "a terrible decision" by publicist Max Clifford, who also said "it looks like she has ruined a very lucrative career".[43]

Ultimately Channel 4 received a rebuke from Ofcom over its handling of the Celebrity Big Brother race row that resulted in more than 54,000 complaints.[citation needed] It emerged that there were various other, unbroadcast incidents of alleged racism.[44] They included a late night "limerick game" between O'Meara, Lloyd, Goody and her boyfriend Jack Tweed in which the use of the word "Paki" was allegedly implied but not said.[45] In the others, Goody speculated on whether Lloyd used "the P-word" and Goody referred to the Bollywood actress as "Shilpa Pashwa whoever you fucking are".[44]

According to the BBC, Shilpa confided in fellow housemate Cleo Rocos that she feared the arguments between Jade, Jo, Danielle and herself were the result of her race. After being told by Cleo that this was unlikely, Shilpa retorted, "It is, I'm telling you". Shilpa did not lodge an official complaint of racist behaviour to Big Brother. However, her words compelled police to investigate whether or not to classify her treatment as 'racial hatred' under Part III of the Public Order Act 1986.

Hertfordshire Police said in a statement that it was:

investigating allegations of racist behaviour in the Big Brother house and will be conducting enquiries, including a review of the tapes. We will continue to liaise with Ofcom and with Endemol, whom we have strongly encouraged to ensure that any form of behaviour that could raise similar concerns, does not occur. We will continue to closely monitor the situation over the next few days. Hertfordshire Constabulary will not tolerate racism in any form and is taking these allegations seriously. The constabulary has experience of investigating and resolving incidents in the Big Brother house in past seasons.[46]

Shilpa later withdrew her claims of racism, stating she did not think Goody was being racist during their argument.[47] However, Shilpa was unaware of all the alleged insults levelled against her, often behind her back.

While on a trip to India, Goody apologised for her behaviour. She admitted that her comments to Shilpa could be seen to be racist. In a video posted on BBC News' website, Goody said:

I know that things that I don’t think are necessarily racist ... could be. ... And I am sincerely sorry for the pain and hurt I’ve caused to Shilpa’s family. I am wrong ... I am wrong and I know that my words and my actions were wrong and I’m not trying to justify that in any way – I am wrong, and the people who have complained are not wrong. They’re just insulted by me and I completely take that criticism.[48]

A Channel 4 spokeswoman admitted Big Brother had intervened in the row – but only to make contestants "realise that what they have said has been misconstrued in the house". The idea, she said, was to allow the housemates "to explain themselves" to their fellow contestants.[49] This was followed by a series of apologies by the housemates to Shilpa, and a declaration by her that she did not believe Jade was racist. Also Jade said inside the house before she left: "I know why there's no noise". When Shilpa asked "Why?", Jade replied: "I know, but I can't tell you". In an interview with the Daily Star, Goody admitted that, during her final hours in the Channel 4 house, Big Brother had revealed that her abuse of Shilpa had ruined her own "girl-next-door" image.

2008–09: Return to the public eye[edit]

Goody stated in April 2008 that she would be releasing her second perfume range, Controversial.[50]

In mid-2008, Goody appeared in the Indian version of Big Brother, Bigg Boss. She was rumoured to have been offered £100,000 to take part.[51][52] Goody entered the house on 17 August and in the opening VT of herself she claimed the incident with Shetty was "in the past" and that she was "not proud of it". Two days into the show, Goody was told she had cervical cancer and she subsequently withdrew, immediately flying home to England. Scenes of Goody being told of her diagnosis and her emotional reaction were not broadcast in India.

In October 2008, she released a new autobiography, Jade: Catch A Falling Star. It is published by John Blake Publishing and covers her time in Celebrity Big Brother 2007.[53] In Christmas 2008, she played the role of the Wicked Queen in a pantomime version of Snow White at the Theatre Royal, Lincoln,[54] and was praised for her strength and determination in doing so. Goody had to withdraw from the production in January for health reasons.[55] A reality television documentary, Living With Jade Goody was shown in September as a one-off special, as part of the Living With... series on Living TV.[56] A one-off film, Jade's Cancer Battle, was aired on 11 December.[57] There were plans for further shows if Goody had felt able to take part.[58]

In October 2008, Goody opened her second beauty salon named "Homme Fatel", catering exclusively for men.[59]

Personal life[edit]

Goody had a relationship with TV presenter and fellow reality television regular Jeff Brazier, the father of her two sons, both of whom were born in Harlow, Essex: Bobby Jack Brazier, born 6 June 2003, and Freddie Brazier, born September 2004. In 2005, Goody had a six-month relationship with footballer Ryan Amoo.[citation needed]

She was subsequently in a relationship with Jack Tweed (born 1987, Waltham Forest, Greater London), who appeared alongside her on Celebrity Big Brother. In June 2007, Goody suffered a miscarriage.[60] Following numerous allegations of Tweed being unfaithful the pair broke up. Goody confirmed she was dating again, and said of Tweed: "Some days, I felt more like his mum than his lover...I’ll never date a toy boy again."[citation needed] However, they resumed their relationship. Tweed lived with Goody and her children in Buckhurst Hill, Essex,[61] until he was imprisoned. He and another man were convicted of assault occasioning actual bodily harm for attacking a 16-year-old boy in December[62] 2006.[63] He served four months of an eighteen-month sentence before being released, on 27 January 2009, on electronic monitoring and subject to a strict curfew.[64] On 15 February 2009, Goody exchanged rings with Tweed in a private informal ceremony on the banks of the River Thames.[65] They married on 22 February at Down Hall country house near Hatfield Heath, Essex.[66] Goody wore a £3,500 Manuel Mota dress, given to her by Harrods owner Mohamed Al Fayed.[67] The couple signed an exclusive £700,000 deal with OK! magazine for photographs of the ceremony.[68] Tweed was granted an exemption to his curfew for the night of 22/23 February.[69] On 3 March 2009, Tweed was convicted of common assault for attacking a taxi driver on 5 May 2008.[70] At Harlow Magistrates Court, on 14 April 2009, he was sentenced to 12 weeks imprisonment;[71] he was released on 29 May 2009.


Diagnosis and publicity[edit]

Goody had a number of health scares throughout the 2000s. In 2002, shortly before her Big Brother 3 appearance, she had a cervical smear test which revealed abnormal cells, a possible indicator of cancer. She was later tested for ovarian cancer in 2004 and bowel cancer in 2006, but was given the all-clear on each occasion. She underwent hospital tests in early August 2008 after her fourth cancer scare. She had already collapsed four times. The test results confirmed she had cervical cancer; she was told of this on 19 August 2008 while in the Indian version of Big Brother, called Bigg Boss. Her spokesperson said, "It looks like her cancer is at an early stage but we will have to wait until she gets back to Britain and sees a specialist and has more tests".

On 1 September 2008 it was reported that Goody's cancer was "advanced and life-threatening" and that she would be having an operation followed by chemotherapy.[72] Doctors warned that her survival chance could be as low as 65%.[73] Further tests, and a radical hysterectomy,[74] "went well" according to her publicist, and Goody began a course of chemotherapy and radiotherapy.[75]

In an interview with Irish broadcasting company RTÉ she admitted having started planning her funeral.[76] Furthermore, Goody told the broadcaster that she was losing all her hair and had decided not to explain her illness to her children.[77]

On 4 February 2009 Max Clifford, Goody's publicist, confirmed that Goody's cancer had spread to her liver, bowel and groin. Therefore, the previous estimate of a 40% chance of survival was withdrawn and she underwent treatment to prolong her life. On 7 February, Clifford reported that Goody had undergone emergency surgery in London to remove a tumour on her bowel.[78]

On 14 February, Clifford confirmed media reports that doctors at the Royal Marsden Hospital in London[79] had declared her cancer as terminal and that she could be dead within weeks, and at the most was unlikely to survive more than a few more months.[80] He stated "She was informed yesterday that tragically, she's terminally ill. She was obviously devastated."[81] Goody then began drawing up a will and making plans for the future care of her two sons.

On 5 March 2009, Goody requested to be christened from her bed at the Royal Marsden Hospital;[82] on 7 March she and her sons were christened.[83] Clifford confirmed that this would be Goody's last public appearance, and that she had already said her goodbyes to her family. He stated, "We're hoping and praying that Jade pulls through, but the fact of the matter is that she now only has a short time to live."[82] He also confirmed that doctors had said the next 24 hours were crucial to assessing how long it would be before she died, but that she had only a very short time left regardless. Her husband Jack Tweed was allowed to extend his curfew so he could spend a final night with his wife before she said her final goodbyes to her family.[82]

When news broke that Goody's cancer was terminal, medical authorities in the UK began reporting a surge in requests from women, particularly younger women, for screening for cervical cancer. This reversed a trend which had seen demand for screening decline overall in the past decade, with the highest decline being among women aged 25–29.[84]

As a result of the publicity surrounding Goody's illness, on 13 March 2009 government health ministers agreed to review the NHS's policy of not offering screening for cervical cancer until the age of 25 in England (it is 20 in the rest of the UK). Goody issued a press release the same day, saying that she was "immensely proud" that she had helped prompt the review.[85]

Death and funeral[edit]

Goody died in her sleep in the early hours of 22 March 2009.[86] The reported exact time of her death varies by news source.[87][88] Her mother Jackiey Budden, husband Jack Tweed, and family friend Kevin Adams were by Goody's bedside when she died.[89] Her death was widely covered by British media.[90][91] The BBC received criticism for its extensive coverage on Goody during her battle with cancer.[91] The Corporation later admitted via their Newswatch programme that on reflection their coverage had been excessive.

A car in Goody's funeral procession with East Angula (sic) spelt out in flowers in The Blue market, Bermondsey, London

Goody received tributes from all strata of society.[92] British Prime Minister Gordon Brown stated:

She was a courageous woman both in life and death and the whole country has admired her determination to provide a bright future for her children.

Goody's funeral service took place at noon on 4 April 2009 at St John's Anglican Church, Buckhurst Hill, Essex.[93] Later that day she was buried near her home in Epping Forest.[94] The funeral cortège consisted of 21 cars, one of which was a Bentley used by the family. Several celebrities sent flowers, including David and Victoria Beckham and Simon Cowell. Davina McCall, Jamelia and Antony Costa were among the celebrity mourners. It was estimated that the funeral cost £30,000.[citation needed] Goody's coffin was white, and she was buried wearing her wedding dress and with two pictures, one of each of her sons, by her side. Goody's two sons did not attend the funeral, having been taken by their father to Australia.[95]

Thousands of mourners followed the funeral service on big screens outside the church; the funeral was also broadcast live on Sky News, which followed the service from outside, as Goody had wished to keep it a private ceremony for friends and family.[96]

Tributes and legacy[edit]

Sky Living aired five tribute shows to Goody from 2009 to 2012 documenting her early life to fame and her final months. The final ever episode of Big Brother on Channel 4 featured a 15-minute tribute to Goody hailing her as the ultimate Big Brother contestant.

In April 2009, Goody was named the "ultimate reality TV star" by Digital Spy,[97] and plans were announced for Jade the Musical.[98] In the same month, Sir Michael Parkinson wrote that Goody had become property of the media "to be manipulated and exploited till the day she died". He claimed she represented "all that is paltry and wretched about Britain".[99][100] On 29 December 2009, The Independent reported that according to a tribute site, Goody was the most mourned celebrity of 2009, receiving more tributes even than Michael Jackson.[101] The opening night of Big Brother 10 was dedicated to her memory, and a tribute to her was shown on the final night of Ultimate Big Brother.

Cervical cancer awareness[edit]

A spokeswoman from Cancer Research UK commented on Goody's legacy[102] on the day of her funeral:

Jade's story has raised awareness of cervical cancer which has led to hundreds of thousands of people contacting Cancer Research UK for information on the disease as the number of hits to our website, CancerHelp.org shows. Her legacy will be to help save lives.

In October 2009, it was reported that the number of women aged between 25 and 64 going for smear tests in the United Kingdom had grown by 12% during the previous year, the increase comes after the figures declining year on year since 2002. This increase has been credited to Goody's high profile battle with cervical cancer. Thomas Moore, the health correspondent for Sky News said:[103]

This is a tremendous fillip for the NHS screening programme. Jade Goody had a particular impact on the women the NHS struggles to reach – the young and the less well educated. The challenge for public health doctors now is to ensure that this rise is sustained, so that Jade has a long-lasting legacy."

In addition to this, Health Secretary Andy Burnham commented:[103]

"Jade's bravery and openness in her fight against cervical cancer has brought home to young women across the country the importance of regularly going for these checks."

For raising cancer awareness, Prime Minister Gordon Brown said:[104]

"Her family can be extremely proud of the work she has done to raise awareness of cervical cancer which will benefit thousands of women across the UK."


2002Big Brother 3HousemateChannel 4
What Jade Did NextHerselfChannel 4
2004Back to RealityHousemateChannel 5
2005Jade's SalonHerselfSky Living
2006Weakest LinkContestantBBC One
Just JadeHerselfSky Living
Stars in Their EyesContestant (Winner)ITV
The Friday Night ProjectPresenterChannel 4
Just JadeHerselfSky Living
Jade's P.AHerselfSky Living
Jade's Shape ChallengeHerselfDVD release
2007Celebrity Big Brother 5HousemateChannel 4
You Can't Fire Me, I'm FamousHerselfBBC One
2008Living with... JadeHerselfSky Living
Bigg Boss 2HousemateColors
Jade's ProgressHerselfSky Living
2009Jade: Bride to BeHerselfSky Living
Jade's WeddingHerselfSky Living
Jade: With LoveTribute showSky Living
Jade: As Seen on TVTribute showE4
2010Jade: A Year Without HerTribute showSky Living
Ultimate Big Brother: The Final15-minute tributeChannel 4
2011Jade Changed My LifeTribute showSky Living
2012Jade Goody Saved My LifeTribute showSky Living

Fitness DVDs[edit]


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