The name has also come to refer to the formerly industrial neighborhood surrounding Jack London Square now known as the Jack London District, which has undergone significant rehabilitation in the last decade, including loft conversions and new construction. Current California Governor (and former Oakland mayor) Jerry Brown made his home here before moving north to the Uptown neighborhood.
KTVU (Channel 2), the Bay Area's Fox affiliate, has had studios at the Square since it began broadcasting in April 1958, and the offices of the Port of Oakland are located there as well. The Square was also the temporary home of the Oakland Tribune from 1989 to 1996 after the newspaper was forced to abandon the landmark downtown Tribune Tower due to damage it sustained in the 1989 Loma Prieta earthquake.
Jack London Square’s most recent changes are adding more businesses, restaurants and entertainment. Under lead developer Ellis Partners, Jack London Square's new architecture and public spaces are adding to the daytime and nighttime population and use. Recent new components include the 55 Harrison building, a 178,000 square-foot mid-rise by RMW Architects in association with Steve Worthington. The public spaces by SWA Group extended the city to the waterfront by adding accessible waterfront spaces supporting a variety of programs and events from farmers markets to the popular Eat Real local, organic food fest.