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Instagram logo.png
Instagram screenshot.jpg
Instagram 3.0.0 running on iOS.
Original author(s)Kevin Systrom, Mike Krieger (Burbn, Inc.)
Developer(s)Facebook Inc.
Initial releaseOctober 6, 2010; 2 years ago (2010-10-06)
Stable release

 (October 9, 2012; 39 days ago (2012-10-09))[1]
 (October 23, 2012; 25 days ago (2012-10-23))[2]

Development statusActive
Operating systemiOS 3.1.2 or later; Android 2.2 or later
Size14 MB
Available in9
TypePhoto & Video
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Instagram logo.png
Instagram screenshot.jpg
Instagram 3.0.0 running on iOS.
Original author(s)Kevin Systrom, Mike Krieger (Burbn, Inc.)
Developer(s)Facebook Inc.
Initial releaseOctober 6, 2010; 2 years ago (2010-10-06)
Stable release

 (October 9, 2012; 39 days ago (2012-10-09))[1]
 (October 23, 2012; 25 days ago (2012-10-23))[2]

Development statusActive
Operating systemiOS 3.1.2 or later; Android 2.2 or later
Size14 MB
Available in9
TypePhoto & Video

Instagram is a free photo-sharing program and social network that was launched in October 2010. The service enables users to take a photo, apply a digital filter to it, and then share it with other Instagram users they are connected to on the social network as well as on a variety of social networking services.[3] Instagram currently has 100 million registered users.[4] A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras.

Instagram was initially supported on iPhone, iPad, and iPod Touch; in April 2012, the company added support for Android camera phones running 2.2 (Froyo) or higher. It is distributed via the iTunes App Store and Google Play.[5]

In its largest acquisition deal to date, Facebook made an offer to purchase Instagram (with its 13 employees) for approximately $1 billion in cash and stock in April 2012,[6] with plans to keep it independently managed.[7] The Office of Fair Trading gave the deal the 'green light' on August 14, 2012,[8] and on August 22, 2012, the Federal Trade Commission in the United States closed its investigation, allowing the deal to proceed.[9][10] On September 6, 2012, the deal between Instagram and Facebook officially closed.[11]




Instagram development began in San Francisco, when Kevin Systrom and the Brazilian Michel "Mike" Krieger chose to focus their multi-featured HTML5 check-in project Burbn on mobile photography.[12][13]

On March 5, 2010, Systrom closed a $500,000 seed funding round from Baseline Ventures and Andreessen Horowitz while working on Burbn.[14] Josh Riedel joined the company as Community Manager.[15] Shayne Sweeney joined in November 2010 as an engineer and Jessica Zollman was hired as a Community Evangelist in August 2011.[16][17]

In January 2011, Instagram added hashtags to help users discover both photos and each other.[18] Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like 'photo' in order to make photos stand out and to attract like-minded Instagrammers.[19] In September, version 2.0 went live in the App Store (iOS). It included new and live filters, instant tilt shift, high resolution photos, optional borders, one click rotation and an updated icon.[20]

On February 2, 2011, it was announced that Instagram raised $7 million in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D'Angelo.[21] The deal valued Instagram at around $25 million.[22]

On April 3, 2012, Instagram for Android was released[23] and it was downloaded more than one million times in less than one day.[24] That same week, Instagram raised $50 million from venture capitalists for a share of the company that valued it at $500 million.[22] In next three months Instagram was rated more than one million times on Google Play[25] which was the fifth app ever to reach one million ratings on Google Play.

There are currently no plans to make the application available on the BlackBerry's current O.S. 7 devices, although it is probable that one will be available for the upcoming BlackBerry 10 devices.[26] Current alternatives for BlackBerry 7 devices include InstaPhoto,[27] LensBoost,[28] and Photo Studio,[29] two of which are available with various pricing.

Facebook ownership

On April 12, 2012, Facebook acquired Instagram for approximately $1 billion in cash and stock.[30][31] The deal, which was made just before Facebook was scheduled to go public, cost Facebook about a quarter of the cash-on-hand they had as of the end of 2011. The deal was for a company characterized as having "lots of buzz but no business model", and the price was contrasted with the $35 million Yahoo! paid for Flickr in 2005,[7] a website which has since become among the 50 most popular in the world.[32] Mark Zuckerberg noted that Facebook was "committed to building and growing Instagram independently", in contrast to its common practice of, as put it, buying "hot startups, kill[ing] their products, and redeploy[ing] their staff on other projects."[7] According to multiple reports, the deal netted Instagram CEO Kevin Systrom $400 million based on his ownership stake in the business.[33]

The exact purchase price was $300 million in cash and 23 million shares of stock.[34]



Basic image and elaboration through Instagram

By December 2010, Instagram had 1 million registered users.[35] In June 2011 Instagram announced it had 5 million users[36] and it passed ten million in September of the same year.[37] In April 2012, it was announced that over 30 million accounts were set up on Instagram.[38]

Instagram announced that 100 million photos had been uploaded to its service as of July 2012. This total reached 150 million in August 2012.[39][40]

Instagram recently made headlines with its efforts to keep the "Insta-universe" as a positive space and has prohibited any hashtags or photos that promote self-harm.[41]

There are basic Terms of Use that Instagram users must follow, including an age requirement of 13 years or older, restrictions against posting nude, partially nude, or sexually suggestive photos and responsibility for one's account and all activity conducted with it.[42]

There are also proprietary rights in content on Instagram. Instagram does not claim any ownership rights in the text, files, images, photos, video, sounds, musical works, works of authorship, applications, or any other materials (collectively, content) that users post on or through the Instagram Services.[42]

By May 2012[43]:


On August 9, 2012, English musician Ellie Goulding came out with a new music video for her song "Anything Could Happen". The video contained fan submitted photos that used various Instagram filters that represented word or lyric from the song [44] and over 1200 different photos were submitted.

On September 8, 2012, one of the most popular Polish singers, Doda, launched her account.[45]


Rich Kids of Instagram

The Rich Kids of Instagram is a blog on Tumblr that features photos posted on Instagram displaying "various states of excess, undress and indulgence".[46] Examples of the photos featured on this blog are receipts of over $100,000, kids in private jets or yachts, expensive shoes, watches, jewelry, etc.[46]

Weekend Hashtag Project

The 'Weekend Hashtag Project' is a series featuring designated themes and hashtags chosen by Instagram's Community Team.[47] Followers receive the weekend's project every Friday, and each project encourages participants to post creative photographs according to the designated theme each weekend.[47]


- No change
X-Pro II
- Warm, saturated effect. Emphasis on yellow.
- Faded, blurred, focuses on yellow and beige.
- Slightly blurred, with yellow and green saturated.
- Sepia effect. Emphasis on purple and yellow. Whole image made darker.
High exposure. Some blurring.
- Low key. Focus on gray and green.
- Highly contrast, slightly gray and brown.
- Black and white filter with high contrast.
Washed-out color with a light blue overtone.
- Classic color with gold and yellow overtones
- A magenta-blue tint and a border
- Somewhat pinkish overtone
- Super saturated, retro photo with scratchy border. Formally called "Lord Kelvin"


Instagram Profiles on Photoflow
A collage of an image modified with 16 different Instagram filters.

Instagram has spurred other start-ups as well, For example, Pinstagram, Webstagram and Photoflow are websites that allow users to view their Instagram accounts online. CanvasPop has launched an Instagram canvas printing option, as well as MoPho which allows users to print Instagram photos on a variety of photo products from an app.

A graphic design firm in Italy recently built a prototype for a physical digital camera, called the Socialmatic, with the housing designed to look like the Instagram icon. The camera is designed with 16 GB of storage, Wi-Fi and Bluetooth capability, the ability to interface with the Instagram app, and the ability to produce color prints. The project (apparently neither related to, nor officially commissioned or approved by, Instagram) seeks crowdfunding via Indiegogo, in order to be made available as a product.[49][50]


Instamap is an app available for iPad that allows users of Instagram to find photos based on their location or a hashtag. Results can be displayed in a gallery or linked to a map.[51]

100 Cameras in 1
100 Cameras in 1 is an app available for iPhone users that provides additional effects for photos uploaded to Instagram.[51]

Carousel, for Macs, provides a live feed of Instagram on the Mac.[51] is a free app that provides personal statistics related to Instagram, including number of followers, likes, and comments, along with usage statistics.[51]

Photoflow is a full-featured Instagram Web Viewer which allows users to login to Instagram from their computer and view user profiles, their live feed as well as use features such as search, comment, and like photos.[52][53][54]

Instagram & Printing Instaprint offers a device which can be rented for social gatherings that allows users to print photographs on Instagram. Prinstagram will transform a user's Instagram collection into a poster or stickers.[51]



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External links