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InnoCentive, Inc.
IndustryOpen innovation, R & D, innovation management, product development
FoundedIndianapolis, Indiana (2001)
HeadquartersWaltham, Massachusetts, US
Key peopleCraig Jones, Executive Chairman
Alpheus Bingham, Founder and Board of Directors member
ProductsInnovation management, inducement prize contest, crowdsourcing, open innovation
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InnoCentive, Inc.
IndustryOpen innovation, R & D, innovation management, product development
FoundedIndianapolis, Indiana (2001)
HeadquartersWaltham, Massachusetts, US
Key peopleCraig Jones, Executive Chairman
Alpheus Bingham, Founder and Board of Directors member
ProductsInnovation management, inducement prize contest, crowdsourcing, open innovation

InnoCentive is a Waltham, Massachusetts-based open innovation company that accepts by commission research and development problems in engineering, computer science, math, chemistry, life sciences, physical sciences and business. The company frames these as "challenge problems" for anyone to solve. It gives cash awards for the best solutions to solvers who meet the challenge criteria.[1]


The idea for InnoCentive came to Alpheus Bingham and Aaron Schacht in 1998 while they worked together at Eli Lilly and Company during a session that was focused on exploring application of the Internet to business. The company was launched in 2001 by Jill Panetta, Jeff Hensley, Darren Carroll and Alpheus Bingham, with majority seed funding from Eli Lilly and Company. Darren Carroll led the launch effort and became the first CEO.

In 2005, InnoCentive was spun out of Eli Lilly with investments led by Spencer Trask of New York. In December 2006, shortly after Dwayne Spradlin took the helm as CEO, the company signed an agreement with the Rockefeller Foundation to add a non-profit area designed to generate science and technology solutions to pressing problems in the developing world. In addition to Craig Jones, the Board of Directors recently added Peter Cannone, CEO of OnForce and the Board of Advisors added Joe Alea, a prominent Boston-based technologist.

In 2006, Prize4Life partnered with InnoCentive to launch the $1 million ALS Biomarker Prize, which was a Grand Challenge designed to find a biomarker to measure the progression of ALS, also known as Lou Gehrig’s disease, in patients. In February 2011, the $1 million prize was awarded to Dr. Seward Rutkove for his creation and validation of a clinically viable biomarker. In early 2011, InnoCentive launched four more Grand Challenges on behalf of Life Technologies.

In February 2012, InnoCentive acquired UK-based OmniCompete, Europe's leading open innovation and competition start-up.[2]


InnoCentive is a privately held, venture capital-backed firm headquartered near Boston in Waltham, Massachusetts, and a European office in London, UK. The company has posted more than 1,650 Challenges to its Global Solver Community, in addition to thousands of internal Challenges—those targeted at private communities like employees—executed by customers. InnoCentive currently enables Challenges in a wide variety of disciplines, including Business and Entrepreneurship, Chemistry, Computer/Information Technology, Engineering and Design, Food and Agriculture, Life Sciences, Math and Statistics, and Physical Sciences.

InnoCentive's solver community consists of over 300,000 people from nearly 200 countries,[3] with an added reach of 13+ million through strategic partnerships with organizations including The Economist, Nature Publishing Group, and Scientific American.[citation needed] The cash awards for solving challenge problems are typically in the $10,000 to $100,000 range.

InnoCentive's customers include commercial, government and non-profit organizations, from Procter & Gamble, Dow AgroSciences, Eli Lilly and Company and Thomson Reuters to the Air Force Research Lab, NASA, Lumina Foundation and the Rockefeller Foundation.

The following table gives some company stats as of August 2013:[4]

Revenue[5]$10 million+
Total Registered Solvers300,000+ from nearly 200 countries
Total Solver Reach13 million+ through strategic partners (e.g., Nature Publishing Group, Scientific American, The Economist)
Total Challenges Posted1,650+ External Challenges & thousands of Internal Challenges (employee-facing)
Total Solution Submissions40,000+
Total Awards Given1,500+
Total Award Dollars Posted$40 million+
Range of awards$5,000 to $1 million+

Business model[edit]

InnoCentive adopts the electronic marketplace business model. Through its Open Innovation Marketplace, InnoCentive seeks to match a global network of Solvers with R&D Challenges faced by a number of Seeker organizations.[6]

Seekers post Challenges, along with the associated financial award, by paying InnoCentive a fixed fee depending on the type of Challenge. It costs approximately $20,000, not including the award, to post a Premium Challenge.[7] Seekers are allowed to post Challenges anonymously to avoid competition related issues. Solvers can view the Challenges and submit solutions to any Challenge without being charged anything. If the Seeker is satisfied with the workability of the solution to a Challenge provided by a Solver, then the Seeker provides this Solver with the pre-specified award in exchange for the acquisition to the IP rights to the winning solution. InnoCentive ensures Intellectual Property protection for both Seekers and Solvers and facilitates the transfer of Intellectual Property rights from the Solver to the Seeker.

The value proposition that the business model offers is two-fold: Firstly, InnoCentive allows Seeker organizations to reduce their R&D budget by tapping into the wisdom and innovative capacity of a network of more than 200,000 Solvers in order to find solutions to their difficult problems, or "challenges". Secondly, InnoCentive gives the opportunity to Solvers to focus on a range of challenging problems of their interest with the hope of receiving a financial reward.

A major addition to the use of outside solvers is InnoCentive's @Work product offering, which provides enterprises the same methodology for idea generation and problem solving but focused upon the existing workforce of the customer. Many CEOs and strategists in corporations and government agencies tackle of problem of how to increase the total innovation quotient of an enterprise's workforce and imbue a culture of brainstorming and risktaking. @Work is InnoCentive's innovation management platform offering to provide a means of encouraging, recording, and evaluating these ideas and solutions from the workforce.

Finally, from the 2012 acquisition of OmniCompete in London, InnoCentive provides Custom Challenges that offer substantial professional services to craft and execute on large often worldwide problems needing multiple approaches and often multi-year staged solutions. Custom Challenges aim to focus considerable attention on a specific issue and mobilize a motivated community of problem solvers.

Solutions of note[edit]

"Prize4Life Awards $1 Million Prize for Major Milestone in ALS Research" In 2006, Prize4Life partnered with InnoCentive to launch the $1M ALS Biomarker Prize with the goal of accelerating the development of a biomarker—an inexpensive and easy-to-use tool that can accurately measure the progression of ALS in patients.
Oil Spill Recovery Challenge Oil Spill Recovery Institute (OSRI) posted three Challenges in 2007 dealing with recovery of spilled oil from the 1989 Exxon Valdez Disaster.
Lighting Up African Villages SunNight Solar wanted to develop a dual-purpose solar light that would function as a lamp and a flashlight to be used in African villages and other areas of the world without electricity.

User base[edit]

As of August 2013, there was a total of 300,000 users from nearly 200 countries. Aside from traditional science PhDs, the user group includes technicians, students and engineers. More than 50% of registered solvers come from Russia, India, and China. Most of the problem solvers are well-educated, with a majority (65.8%) holding a PhD. InnoCentive has also signed agreements with the Chinese and Russian national science academies. As motivation for Russian universities, for example, a solver’s academic department can get 10% of any award.[8]


Karim R. Lakhani's paper "The Value of Openness in Scientific Problem Solving" is commonly cited for its examination of InnoCentive's effectiveness.[9] Lakhani and Lars Bo Jeppesen of Harvard Business School studied the company’s data along with two InnoCentive scientists. They analysed 166 challenges between June 2001 and January 2005 and also surveyed about 350 of its solvers. About 80,000 scientists from 150 countries reviewed those challenges, and 49 were solved, an impressive rate according to Lakhani given that most of the problems perplexed well-funded research and development companies.

The biggest and most surprising finding was that the further the focal problem was from the solvers’ field of expertise, the more likely they were to solve it. Furthermore, there was a 10% increase in the probability of being a winning solver if the problem was assessed to be completely outside of their field of expertise. For example, a firm’s research and development laboratory did not understand the toxicological significance of a particular pathology and had consulted the top toxicologists without success. They broadcast their problem via InnoCentive and it was solved by a scientist with a PhD in protein crystallography using methods common in her field. She had not been exposed to toxicology problems before.

Other significant findings were discovered with respect to what motivated the members to use the website. Intrinsic motivations like enjoying problem solving and cracking a tough problem were found to motivate participants more than extrinsic motivations such as desire to win reward money. Also, having free time to actually participate in the problem-solving effort significantly correlated with being a winning solver.

Similar organizations[edit]

See also[edit]


  1. ^ "Prizes for Solutions to Problems Play Valuable Role in Innovation" Wall Street Journal, 25 January 2007. Retrieved 12 March 2007.
  2. ^ "InnoCentive Acquires OmniCompete Limited". InnoCentive. 6 February 2012. 
  3. ^ Lehrer, Jonah (2012). Imagine: How Creativity Works. Boston / New York: Houghton Mifflin Harcourt. p. 120. ISBN 978-0-547-38607-2. 
  4. ^ "InnoCentive". Retrieved 15 August 2013. 
  5. ^ "Glassdoor". Retrieved 9 November 2012. 
  6. ^ Constantinides, Andreas. "InnoCentive: The eBay for Innovation". 
  7. ^ "InnoCentive". Retrieved 15 February 2013. 
  8. ^ Travis, John (28 March 2008). "Science and Commerce: Science by the Masses". Science 319 (5871): 1750–1752. doi:10.1126/science.319.5871.1750. PMID 18369115. 
  9. ^ Lakhani, Karim. "The Value of Openness in Scientific Problem Solving". 
  10. ^ Stolovitzky, Gustavo (8 September 2011). "Verification of systems biology research in the age of collaborative competition". Nature Biotechnology 29: 811–815. doi:10.1038/nbt.1968. 

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