Ideeli

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ideeli
TypeOnline Retail
Founded2006
HeadquartersNew York City, United States
Key peopleCEO Paul Hurley
ProductsClothing
Revenue77M (USD)
Websiteideeli.com
 
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ideeli
TypeOnline Retail
Founded2006
HeadquartersNew York City, United States
Key peopleCEO Paul Hurley
ProductsClothing
Revenue77M (USD)
Websiteideeli.com

ideeli is a flash sale based online retailer based in New York City.[1][2]

Founded in 2006, its $77M in revenue in 2010 led Inc. to rank it as the fastest growing company in the United States for 2011.[3] In August 2012 it is expected to occupy the entire 45th floor of the New York Times Building.[4] It has raised $70M in venture capital funding.[5]

ideeli's business model is based on acquiring excess or sample merchandise and selling it quickly at very steep discounts to their members. Sales typically last less than 48 hours. To keep up with the turn over, ideeli operates their own photography studio to roll over their digital catalog every day.[6]

References[edit]

  1. ^ Tedeschi, Bob (November 17, 2007). "Ideeli sounds alert for discounted luxury items". The New York Times. 
  2. ^ O'Donnell, Jayne (November 17, 2011). "Ideeli flash-sale site sells high fashion for less". USA Today. 
  3. ^ "Ideeli -- New York, NY -- INC 5000". Inc. Retrieved July 18, 2012. 
  4. ^ "Ideeli's Times has come". Crains New York Business. Crains. Retrieved July 18, 2012. 
  5. ^ "Flash Sales Site Ideeli Raises $41 Million". Tech Crunch. Retrieved July 18, 2012. 
  6. ^ "The Fastest-Growing Private Company of 2011". Inc. Retrieved July 18, 2012.