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In functional-cognitive linguistics, as well as in semiotics, iconicity is the conceived similarity or analogy between the form of a sign (linguistic or otherwise) and its meaning, as opposed to arbitrariness.
The use of quantity of phonetic material to iconically mark increased quality or quantity can be noted in the lengthening of words to indicate a greater degree, such as "looong". It is also common to use reduplication to iconically mark increase, as Sapir is often quoted, “The process is generally employed, with self-evident symbolism, to indicate such concepts as distribution, plurality, repetition, customary activity, increase of size, added intensity, continuance” (1921:79). This has been confirmed by the comparative studies of Key (1965) and Moravcsik (1978). This can be seen, for example, in Amharic: täsäbbärä 'it was broken' and täsäbbabärä 'it was shattered'.
Iconic coding principles may be natural tendencies in language and are also part of our cognitive and biological make-up. The question whether iconicity is indeed a true part of language has always been debated in linguistics. Recently, for instance, Haspelmath has argued against iconicity, claiming that most iconic phenomena can be explained by frequency biases: since simpler meanings tend to be more frequent in the language use they tend to lose phonological material.
Onomatopoeia may be seen as a kind of iconicity, though even onomatopoeic sounds have a large degree of arbitrariness.
Derek Bickerton has posited that iconic signs, both verbal and gestural, were crucial in the evolution of human language. Animal communication systems, Bickerton has argued, are largely composed of indexical (and, occasionally, iconic) signs, whereas in human language, "most words are symbolic, and...without symbolic words we couldn't have language." The distinction Bickerton draws between these categories is one of displacement, with the indexical signs of animal communication systems having no capacity for displacement, and the symbolic signs of human language requiring it. Iconic signs, however, "may or may not have it depending on how they're used...iconicity, therefore, is the most probable road that our ancestors took into language."
Using a niche-construction view of human evolution, Bickerton has hypothesized that human ancestors used iconic signs as recruitment signals in the scavenging of dead megafauna. This process "would have created new words and deployed old words in new contexts, further weakening the uncoupling of words from situations, from current occurrence—even from fitness," and thus allowing for the creation of symbolic language.
In The Symbolic Species, Terrance Deacon argues that the emanation of symbolic capacities unique to language was a critical factor in the evolution of the human brain, and that these symbolic capacities are vital to differentiating animal from human forms of communication, processes of learning, and brain anatomy. "The doorway into this virtual world was opened to us alone by the evolution of language, because language is not merely a mode of communication, it is also the outward expression of an unusual mode of thought — symbolic representation."
Iconic calls and gestures mimic the forms of the things they stand for (such as outlining shapes or moving your hands back and forth multiple times to show repetition.) Iconic calls and gestures are not formally considered language, or language-like communication in that they do not contrast or possess arbitrary characteristics. Noises that imitate sounds of the surrounding environment (ideophones) are also iconic. Though humans possess a repertoire of iconic calls and gestures, mammals produce very few signals that are iconic in any way. Despite this, a few captive chimpanzees have shown the beginning stages of iconicity. Burling et al. states: "Chimpanzees in the wild do not point, and rarely do so in captivity, however there is a documented case of one named Kanzi, described by Savage-Rumbaugh et al., who could indicate direction of travel by 'extending his hand.' Another chimpanzee, Viki (Hayes and Nissen 1971:107) made motions of kneading or ironing when she wanted to knead dough or iron napkins." Bee dances are another example of iconicity in animal communication systems.
Iconicity is often argued to play a large role in the production and perception of gesture. Proposed ways in which iconicity is achieved is through Hands that Act, Embody, Model, and Draw. In sign languages iconicity was often argued to be largely confined to sign formation (comparable to onomatopeia). Some proponents believe that iconicity does not play an actual role in perception and production of signs once they have undergone phonological reduction and become part of the conventionalized vocabulary. More recently, as sign language researchers gain confidence (and the fear of losing linguistic status subsides), the possible role of iconicity is being evaluated again. Current research on sign language phonology acknowledges that certain aspects are semantically motivated. Further, the ability to modify sign meaning through phonological changes to signs is gaining attention. The ability to work creatively with sign language in this way has been associated with accomplished, or native signers.
Iconicity is expressed in the grammatical structure of sign languages called classifiers. These are used to give descriptive information about a subject or verb. In American Sign language (ASL) a grammatical marker denoting “intensity” is characterized by a movement pattern with two parts: an initial pause, followed by a quick completion. When this pattern is added to the adjective GOOD the resulting meaning is VERY-GOOD. The ASL marker for "intensity" is iconic in that the intended meaning (building of pressure, a sudden release) is matched by the articulatory form (a pause, a quick completion).
Like in vocal languages, developmental trends in ASL shy away from iconicity in favor of arbitrariness. These changes "contribute toward symmetry, fluidity, locational displacement and assimilation.". For example the sign WE used to contain the sign for each individual being described by the WE. So the singer would sign ME + YOU1 + YOU2 + YOU n + ME. Now the sign has turned into a smooth symbolic sign where the signer makes two touches on the chest, one on each side, with a sweep of the wrist in between.
Iconicity often occurs within poetry. A well-known form of poetic iconicity is the use of onomatopoeia, which may be called auditory iconicity. Sometimes, though, the form of the poem resembles or enacts the poem's content, and in this case, a visual iconicity is present. One poet well known for his visual poems, and therefore visual iconicity, is E. E. Cummings. A subset of visual iconicity involves a spatial iconicity. For instance, in Cummings' grasshopper poem ("r-p-o-p-h-e-s-s-a-g-r") the word arriving begins on the far right of the poem with the "a," the "r" is near the middle of the poem, and the rest of the word is on the left of the poem. The reader must travel a great distance across the poem, therefore, in order to "arrive." The spatial dimension, then, can relate to a temporal dimension. In the poems "The Fish" and "The Moose" by Elizabeth Bishop, temporal iconicity is at work. The amount of time it takes to read "The Fish" coincides with the length of time a fish could live outside of water; likewise, the duration of the long bus ride in "The Moose" coincides with the poem's long first sentence as well as the twenty-some stanzas it takes before the passengers on the bus (and the reader) actually encounters the moose.
Iconicity occurs in rejective phono-semantic matching. "Consider Lithuanian Ashkenazic Hebrew רע דם ra dom (cf. Yiddish ra dam), lit. ‘of bad blood’ (from Hebrew רע דם ra` dam ‘of bad blood’). This is a toponymic rejective phono-semantic matching of Polish Radom, the name of a town in Poland (approximately 100 km south of Warsaw), or of its Yiddish adaptation ródem (see Uriel Weinreich 1955: 609, Paul Wexler 1991: 42). Thus, if a pogrom had occurred in Radom, it would surely have been rationalized by ra dam ‘of bad blood’. Obviously, providing such an etymythological explanation for the pogrom was regarded by some Jews as a mere play on words. However, others might have conceived of ra dam as having deep intrinsic truth, which might have been religiously and homiletically based. One should not forget that at that time it was a common belief that all languages were God-created and that Hebrew was the divine Ursprache."
It has been suggested that iconicity can be used in the teaching of languages. There are two ways this has been suggested. The first being “Horizontal-Iconicity” and the second being vowel magnitude relationships. Horizontal-Iconicity is the phenomenon of opposition of meaning and spelling. For example, in Egyptian mer, which means right hand and rem, which means left hand. Because people are more likely to remember things they have more Mnemonic tags for, it is suggested that it may be helpful to point these things out in the teaching of language.
Vowel magnitude relationships suggest that, the larger the object, the more likely it is to have open vowel sounds in its name — e.g. /ɒ/, /eɪ/, /æ/ — whereas, the smaller the object, the more likely it is to have a closed vowel sound — e.g. /iː/, /ʊ/, //. Open vowel sounds are also more likely to be associated with round shapes and dark or gloomy moods, where closed vowel sounds are more likely to be associated with pointed shapes and happy moods.
A test run by Sapir asked subjects to differentiate between two different sized tables using invented word pairs such as "mal" and "mil." He discovered a word containing [a] was at four times more likely to be judged as larger if paired with a word containing [i]. In her paper, Nuckolls states: "Newman discovered that... as the tongue recedes in articulating vowels from the front to the back of the mouth, and as acoustic frequencies become lower, the vowels are judged to be larger and darker." Bentley and Varron (1933) ran tests asking subjects to differentiate between vowel sounds without providing them, beforehand, contrasting attributes (such as bright and dark.) They found only moderate success rates that decreased when vowel sounds were closer in tone. However, they still found that [a] sounds were judged larger or lower than [i] sounds.
In morphology, examples from degree adjectives, such as long, longer, longest, show that the most extreme degree of length is iconically represented by the word with the greatest number of phonemes. Jakobson cites examples of word order mimicking the natural order of ideas. In fact, iconicity is now widely acknowledged to be a significant factor at many levels of linguistic structure.
Over a seven year span, Marc Davis, Brian Williams, and Golan Levin have managed to develop their own iconic visual language. The creation of their program called Media Streams was derived from a need and a desire to have a universal language when creating videos. Media accessibility is becoming easier to obtain by the day, and with this growth new development in the field is bound to happen.
Media production was once limited to an elite group of individuals who spent a large portion of their time taking courses and specializing in the art. Now with the technological advancements and internet use of today, much of the skill can be learned out of your own home. As Marc Davis would say, just as the printing press was given to the users via Desktop Publishing, media production can now, also, be given to these same users. Streaming media is vastly growing and the manipulation and reconstruction of this hot trend is more than needed and necessary to keep the diversity coming.
From 1991–1997 Marc Davis and his colleagues worked out of the Machine Understanding Group of the MIT Laboratory and the Interval Research Corporation to create their media streams program.
Media Streams – “Is a system for annotating, retrieving, repurposing, and automatically assembling digital video.” (Davis; Media Streams) The system uses a stream based, semantic representation of video content with an iconic visual language interface of hierarchically structured and searchable primitives.
The goal of this system is to address the problems of annotation convergence and human-computer communication. Developing the iconic visual language was necessary to assist the computational reading and writing of representational consensual interpretations of video content in a standardized way. Illiterate, diverse languages and the like will all be able to work with this system due to its universal language.