I Love the World

From Wikipedia, the free encyclopedia - View original article

I Love the World
Agency72andSunny
ClientDiscovery Communications
LanguageEnglish
Running time61 seconds
Product
Release date(s)April 9, 2008 (2008-04-09) (online)
Directed byJames Rouse
Music byBrian Chapman & Beacon Street Studios
Starring
Production
company
Outsider
Produced byJeremy Barrett
CountryFlag of the United States.svg USA
 
Jump to: navigation, search
I Love the World
Agency72andSunny
ClientDiscovery Communications
LanguageEnglish
Running time61 seconds
Product
Release date(s)April 9, 2008 (2008-04-09) (online)
Directed byJames Rouse
Music byBrian Chapman & Beacon Street Studios
Starring
Production
company
Outsider
Produced byJeremy Barrett
CountryFlag of the United States.svg USA

I Love the World, also known as I Love the Whole World, is an advertising campaign launched by Discovery Channel in 2008 in promotion of their new tagline: "The World is Just... Awesome".[1] The song used in the ad is a re-writing of a traditional camping song known as "I Love the Mountains" or "I Love the Flowers", featuring a chorus of "boom-de-yah-da, boom-de-yah-da".[2]

Cast and visuals with lyrics[edit]

The cast and visuals of the ads are numerous[citation needed], as it features many hosts and famous scenes/locations from various Discovery Channel shows.[3] There are also several alternate versions of the commercials where some visuals were replaced[citation needed]; the new visuals in those versions are indicated. There are currently two ads in the campaign, the first released in 2008 called "I Love the World"[citation needed], and the second released in November 2009 called "The World is Just Awesome"[citation needed].

I Love the World (2008)[edit]

LyricVisual shown
(Dialogue)
Astronaut 1: It never gets old, huh?
Astronaut 2: Nope.
Astronaut 1: It kinda makes you want to...
Astronaut 2: Break into a song?
Astronaut 1: Yep.
Two astronauts on a space walk
I love the mountains,
I love the clear blue skies
I love big bridgesA shot of the Millau Viaduct bridge
I love when great whites flyA great white shark jumping out of the ocean in an attack (Shark Week)
I love the whole worldLes Stroud with a camera lying in a desert (Survivorman)
And all its sights and soundsA shot of the Hong Kong skyline at night
Boom-de-yah-da, boom-de-yah-da (twice)Alaskan crab fishermen (Deadliest Catch)
An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing)
I love the oceansA surfer paddling to catch wave
I love real dirty thingsMike Rowe in a sewer with rats (Dirty Jobs)
I love to go fastA man in a land speed record breaking vehicle
I love Egyptian kingsA scientist examining an Egyptian mummy
I love the whole worldA temple of Buddhist monks; in alternate versions, a space shuttle launch
And all its crazinessA deep sea sub with James Cameron and a cirrate octopus
Boom-de-yah-da, boom-de-yah-da (twice)A Dilated Peoples concert
Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons)
A construction catching Machowicz's fire; in alternate versions, a volcanic eruption
I love tornadoesJosh Bernstein standing in front of a tornado
I love arachnidsBear Grylls examining a tarantula (Man vs. Wild)
I love hot magmaA man in a fire proximity suit next to a lava flow
I love the giant squidsA humboldt squid (The Blue Planet)
I love the whole world
It's such a brilliant place
A collection of people on a beach in Fremantle, Western Australia watching fireworks, a lightning storm and comet C/2006 P1 (McNaught).
Boom-de-ah-da, boom-de-ah-da (repeating until fade)Adam Savage setting Jamie Hyneman's arm on fire (MythBusters)
Stephen Hawking in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest flashing a V sign (Everest: Beyond the Limit), although Hawking's synthesizer is still heard
A man BASE jumping into the Cave of Swallows (Planet Earth).
The two astronauts from the beginning floating in space.
"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Short version[edit]

LyricVisual shown
I love the mountains,
I love the clear blue skies
Two astronauts on a space walk
I love big bridgesA shot of the Millau Viaduct bridge
I love when great whites flyA great white shark jumping out of the ocean in an attack (Shark Week)
I love the whole worldBear Grylls with an emperor scorpion on his shoulder (Man vs. Wild)
And all its sights and soundsA temple of Buddhist monks; in alternate versions, a space shuttle launch
Boom-de-ah-da, boom-de-ah-da (twice)Alaskan crab fishermen (Deadliest Catch)
An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing)
I love to try stuffAdam Savage setting Jamie Hyneman's arm on fire (MythBusters)
I love real dirty thingsMike Rowe in a sewer with rats (Dirty Jobs)
I love tornadoesJosh Bernstein standing in front of a tornado
I love Egyptian kingsA scientist examining an Egyptian mummy
I love the whole world
It's such a brilliant place
A collection of people on a beach watching fireworks
Boom-de-ah-da, boom-de-ah-da (repeating until fade)"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Canadian long version[edit]

An alternate version was commissioned for CTVgm-based Discovery Channel, with clips representing series appearing exclusively on that network replacing generic clips and clips for shows exclusive to the American version.

LyricVisual shown
(Dialogue)
Astronaut 1: It never gets old, huh?
Astronaut 2: Nope.
Astronaut 1: It kinda makes you want to...
Astronaut 2: Break into song?
Astronaut 1: Yep.
Two astronauts on a space walk
I love the mountains,
I love the clear blue skies
I love big bridgesA shot of the Millau Viaduct bridge
I love when great whites flyA great white shark jumping out of the ocean in an attack (Shark Week)
I love the whole worldLes Stroud with a camera lying in a desert (Survivorman)
And all its sights and soundsA shot of the Hong Kong skyline at night
Boom-de-ah-da, boom-de-ah-da (twice)Alaskan crab fishermen (Deadliest Catch)
An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing)
I love the planetJay Ingram (Daily Planet), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars)
I love real dirty thingsMike Rowe in a sewer with rats (Dirty Jobs)
I love to go fastA man in a land speed record breaking vehicle
I love Egyptian kingsA scientist examining an Egyptian mummy
I love the whole worldA temple of Buddhist monks; in alternate versions, a space shuttle launch
And all its crazinessRyan Stock locked in a crossface submission hold (Guinea Pig)
Boom-de-ah-da, boom-de-ah-da (twice)A Dilated Peoples concert
Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons)
A construction catching Machowicz's fire
I love tornadoesJosh Bernstein standing in front of a tornado
I love arachnidsBear Grylls examining a tarantula (Man vs. Wild)
I love hot magmaA man in a fire proximity suit next to a lava flow
I love the giant squidsA humboldt squid
I love the whole worldA group of people in a car, followed by Adam Growe standing outside a cab in Toronto (Cash Cab); in alternate versions, the contestants are not seen, and Growe is sitting on top of his cab at the Toronto night sky.
It's such a brilliant placeA collection of people on a beach watching fireworks
Boom-de-ah-da, boom-de-ah-da (repeating until fade)Adam Savage setting Jamie Hyneman's arm on fire (MythBusters)
Stephen Hawking in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest flashing a V sign (Everest: Beyond the Limit), although Hawking's synthesizer is still heard
Andrew Younghusband smashing a car window with a rock (Canada's Worst Driver).
The two astronauts from the beginning floating in space.
"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Canadian short version[edit]

LyricVisual shown
I love the mountains,
I love the clear blue skies
Two astronauts on a space walk
I love big bridgesA shot of the Millau Viaduct bridge
I love when great whites flyA great white shark jumping out of the ocean in an attack (Shark Week)
I love the whole worldBear Grylls with an emperor scorpion on his shoulder (Man vs. Wild)
And all its crazinessRyan Stock locked in a crossface submission hold (Guinea Pig)
Boom-de-ah-da, boom-de-ah-daAlaskan crab fishermen (Deadliest Catch)
Andrew Younghusband atop a pile of cars at the Driver Rehabilitation Centre (Canada's Worst Driver)
Boom-de-ah-da, boom-de-ah-daAn African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing)
I love to try stuffAdam Savage setting Jamie Hyneman's arm on fire (MythBusters)
I love real dirty thingsMike Rowe in a sewer with rats and then splattering mud on the camera (Dirty Jobs)
I love the planetJay Ingram (Daily Planet), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars)
I love Egyptian kingsA scientist examining an Egyptian mummy
I love the whole world
It's such a brilliant place
A collection of people on a beach watching fireworks
Boom-de-ah-da, boom-de-ah-da (repeating until fade)"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

The World is Just Awesome (2009)[edit]

LyricVisual shown
(Astronauts still singing refrain from last commercial)
Astronaut 1: Man, I cannot get that song out of my head.
Astronaut 2: Totally, I’m going again.
(Melody begins, astronauts begin to sing)
Astronaut 2: I love the mountains,
Astronaut 1: I love the sun so bright.
Two astronauts on a space walk
I love crustaceans,Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera.
I love the stars at night.Zac Sunderland, sailing in a boat at night.
I love the whole world,F-16 pilot executing an aileron roll.
So many things to see.Man with camel with the Egyptian pyramids behind them.
Boom-de-ah-da, boom-de-ah-da,People playing Taiko drums.
Boom-de-ah-da, boom-de-ah-da,Fourth graders of Miami Elementary School in Clinton Township, Mich. joined into concentric circles.
I love to catch fish,Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin.
I love the lemur eyes.Woman’s voice over to close up of a ring-tailed lemur's face.
I love the future,Dean Kamen riding a Segway, weaving through students working on FIRST robots.
I love when humans fly.Man wingsuit flying.
I love the whole world,Man performing backflip on personal watercraft.
No place I’d rather be.Storm Chasers' Reed Timmer racing toward a tornado.
Boom-de-ah-da, boom-de-ah-da,Mythbusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch.
Boom-de-ah-da, boom-de-ah-da,Optimus Prime from Transformers.
(spoken) Still dirty, still loving it.Mike Rowe busting through muck and dirt.
I love to blast off,Man’s voiceover to space shuttle launch.
I love adrenaline,Man’s voiceover to a rollercoaster ride.
I love the big bang,Woman researcher in front of CERN's Compact Muon Solenoid.
I love where air is thin.Mountaineers on a snowy peak.
I love the whole world,Indian men throwing colored powder, called Gulal, celebrating the festival of Holi.
And being part of it.Survivorman's Les Stroud wading waist deep in swamp waters.
Boom-de-ah-da, boom-de-ah-da,Cash Cab's Ben Bailey cruising Times Square.
Boom-de-ah-da, boom-de-ah-da,Large crowd in Times Square.
Boom-de-ah-da,People around the weather tower at The Bund in Shanghai, China as fireworks burst.
Boom-de-ah-da,The Sydney Opera House in Sydney, Australia as fireworks burst.
Boom-de-ah-da,Eiffel Tower in Paris, France as fireworks burst.
Boom-de-ah-da,Red Square in Moscow, Russia as fireworks burst.
Boom-de-ah-da,View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome
Boom-de-ah-da, boom-de-ah-da, boom-de-ah-da. (Repeat until fade)Discovery Channel logo displays (as Discovery)

Short version[edit]

LyricVisual shown
I love the mountains,
I love the sun so bright.
Two astronauts on a space walk
I love the crab fish,Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera.
I love the stars at night.Zac Sunderland, sailing in a boat at night.
I love the whole world,Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin.
So many things to see.Man with camel with the Egyptian pyramids behind them.
Boom-de-ah-da,Loggers from the show American Loggers on and around a large truck loaded with logs.
Boom-de-ah-da,Mythbusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch.
Boom-de-ah-da, boom-de-ah-da,Optimus Prime from Transformers.
I love the big bang,Woman researcher in front of CERN's Compact Muon Solenoid.
I love a coaster ride.Man’s voiceover to a rollercoaster ride.
I love the future,Dean Kamen riding a Segway, weaving through students working on FIRST robots.
I love when humans fly.Man wingsuit flying.
I love the whole world,Survivorman's Les Stroud wading waist deep in swamp waters.
No place I’d rather be.Storm Chasers' Reed Timmer racing toward a tornado.
Boom-de-ah-da, boom-de-ah-da,Cash Cab's Ben Bailey cruising Times Square.
Boom-de-ah-da,Large crowd in Times Square.
Boom-de-ah-da,View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome
Boom-de-ah-da, boom-de-ah-da. (Repeat until fade)Discovery Channel logo displays

Canadian Long version[edit]

LyricVisual shown
(Astronauts still singing refrain from last commercial)
Astronaut 1: Man, I cannot get that song out of my head.
Astronaut 2: Totally, I’m going again.
(Melody begins, astronauts begin to sing)
Astronaut 2: I love the mountains,
Astronaut 1: I love the sun so bright.
Two astronauts on a space walk
I love crustaceans,Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera.
I love the stars at night.Zac Sunderland, sailing in a boat at night.
I love the whole world,F-16 pilot executing an aileron roll.
So many things to see.Man with camel with the Egyptian pyramids behind them.
Boom-de-ah-da, boom-de-ah-da,People playing Taiko drums.
Boom-de-ah-da, boom-de-ah-da,Fourth graders of Miami Elementary School in Clinton Township, Mich. joined into concentric circles.
I love to catch fish,Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin.
I love the lemur eyes.Woman’s voice over to close up of a ring-tailed lemur's face.
I love the future,Dean Kamen riding a Segway, weaving through students working on FIRST robots.
I love when humans fly.Man wingsuit flying.
I love the whole world,Man performing backflip on personal watercraft.
No place I’d rather be.Storm Chasers' Reed Timmer racing toward a tornado.
Boom-de-ah-da,Mythbusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch.
boom-de-ah-da,Canada's Worst Handyman '​s Andrew Younghusband at the basement of the Handyman Rehabilitation Centre, repairing plumbing.
Boom-de-ah-da, boom-de-ah-da,Optimus Prime from Transformers.
(spoken) Still dirty, still loving it.Mike Rowe busting through muck and dirt.
I love to blast off,Man’s voiceover to space shuttle launch.
I love adrenaline,Man’s voiceover to a rollercoaster ride.
I love the big bang,Woman researcher in front of CERN's Compact Muon Solenoid.
I love where air is thin.Mountaineers on a snowy peak.
I love the whole world,Indian men throwing colored powder, called Gulal, celebrating the festival of Holi.
And being part of it.Daily Planet '​s Jay Ingram, atop the ski hill at Whistler Blackcomb.
Boom-de-ah-da, boom-de-ah-da,Adam Growe with his Cash Cab in front of the Toronto lakeshore.
Boom-de-ah-da, boom-de-ah-da,Large crowd in Times Square.
Boom-de-ah-da,People around the weather tower at The Bund in Shanghai, China as fireworks burst.
Boom-de-ah-da,The Sydney Opera House in Sydney, Australia as fireworks burst.
Boom-de-ah-da,Eiffel Tower in Paris, France as fireworks burst.
Boom-de-ah-da,Red Square in Moscow, Russia as fireworks burst.
Boom-de-ah-da,View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome
Boom-de-ah-da, boom-de-ah-da, boom-de-ah-da. (Repeat until fade)Discovery Channel logo displays (as Discovery)

Canadian short version[edit]

LyricVisual shown
I love the mountains,
I love the sun so bright.
Two astronauts on a space walk
I love the crab fish,Captains Sig Hansen, Phil Harris, Johnathan & Andy Hillstrand and Keith Colburn of Deadliest Catch walking on the dock toward the camera.
I love the stars at night.Zac Sunderland, sailing in a boat at night.
I love the whole world,Man vs. Fish’s Matt Watson diving out of a helicopter and landing on top of a marlin.
So many things to see.Man with camel with the Egyptian pyramids behind them.
Boom-de-ah-da,Loggers from the show American Loggers on and around a large truck loaded with logs.
Boom-de-ah-da,Mythbusters Adam Savage and Jamie Hyneman; Adam is tied up with rope, stuck in a galvanized watering trough as Jamie lights a fire under it with a torch.
Boom-de-ah-da, boom-de-ah-da,Optimus Prime from Transformers.
I love the big bang,Woman researcher in front of CERN's Compact Muon Solenoid.
I love a coaster ride.Man’s voiceover to a rollercoaster ride.
I love the future,Dean Kamen riding a Segway, weaving through students working on FIRST robots.
I love when humans fly.Man wingsuit flying.
I love the whole world,Survivorman's Les Stroud wading waist deep in swamp waters.
No place I’d rather be.Storm Chasers' Reed Timmer racing toward a tornado.
Boom-de-ah-da, boom-de-ah-da,Jay Ingram and Ziya Tong from Daily Planet, on top of the ski hill at Whistler Blackcomb.
Boom-de-ah-da,Large crowd in Times Square.
Boom-de-ah-da,View back to the floating astronauts, who execute a fist bump as the chorus continues. Text: The World is Just Awesome
Boom-de-ah-da, boom-de-ah-da. (Repeat until fade)Discovery Channel logo displays

Full credits[edit]

  • Client: Discovery Channel
  • Agency: 72andSunny
  • Creative Director: Glenn Cole
  • CD/Designer: Bryan Rowles
  • CD/Copywriter: Jason Norcross
  • Agency Executive Producer: Sam Baerwald
  • Agency Producer: Angelo Ferrugia
  • Production Company: Outsider
 
  • Director: James Rouse
  • Director of Photography: Max Goldman
  • Producer: Jeremy Barrett
  • Editorial Company: Mad River Post
  • Editor: Lucas Eskin
  • Editor: Andrew Cahn
  • Producer (Editorial): Ann Kirk
  • Telecine: Company 3
  • Colorist: Stefan Sonnenfeld
 
  • VFX: Method
  • VFX/Online Artist: Alex Kolansinski
  • VFX Producer: Helena Lee
  • Music: Beacon Street Studios
  • Composer: Brian Chapman
  • Producer (Music): Adrea Lavezzoli
  • Sound Design: lime studios
  • Mixer: Loren Silber

Source[3][4]

Awards[edit]

Trivia[edit]

There has been an xkcd strip based on this advertisement.[6]

The song uses the Stand By Me chord progression: C, Am, Dm (or F), G

References[edit]

External links[edit]