IDEO

From Wikipedia, the free encyclopedia - View original article

IDEO
TypePrivate
Industry
Founded1991
Founder(s)David Kelley[1]
HeadquartersPalo Alto, California, United States
Key people
Employees550 (2008)
Websitewww.ideo.com
 
Jump to: navigation, search
IDEO
TypePrivate
Industry
Founded1991
Founder(s)David Kelley[1]
HeadquartersPalo Alto, California, United States
Key people
Employees550 (2008)
Websitewww.ideo.com

IDEO is an international design firm and innovation consultancy founded in Palo Alto, California, United States[2] with other locations in San Francisco, Chicago, New York, Boston, London, Munich, Shanghai, Singapore, Mumbai, Seoul, and Tokyo.[3] The company helps design products, services, environments, and digital experiences.[2] Additionally, the company has become increasingly involved in management consulting and organizational design.[4]

IDEO was formed in 1991 by a merger of four established design firms: David Kelley Design (founded by Stanford University professor David Kelley), London-based Moggridge Associates and San Francisco's ID Two (both founded by British-born Bill Moggridge), and Matrix Product Design (founded by Mike Nuttall).[5] Office-furniture maker Steelcase owned a majority stake in the firm,[4] but began divesting its shares through a five-year management buy-back program in 2007.[6] The founders of the predecessor companies are still involved in the firm. The current CEO is Tim Brown.

The firm employs over 550 people in the disciplines of human factors, mechanical, electrical and software engineering, industrial design, interaction design, and communication design.[7] IDEO has worked on projects in the consumer food and beverage, retail, computer, medical, furniture, toy, office, and automotive industries. Some examples include Apple's first mouse, Microsoft's second mouse, the Palm V PDA, and Steelcase's Leap chair. Major clients (as of 2004) included Procter & Gamble, PepsiCo, Microsoft, Eli Lilly, Ford, and Steelcase.

Organizational structure[edit]

IDEO's organization consists of project teams, flat hierarchy, individual autonomy, creativity, socialization of recruits and engineer buy-in.[8]

Notes[edit]

References[edit]

  1. ^ Eng, Dinah (29 April 2013), "Bringing Design to Corporte America", Fortune (paper): 25–28 
  2. ^ a b "IDEO LLC". Bloomberg Businessweek. Archived from the original on 2011-12-20. Retrieved 2011-11-12. 
  3. ^ "IDEO Contact page". Ideo.com. Retrieved 2011-11-12. 
  4. ^ a b Nussbaum, Bruce (2004-05-17). "The Power of Design". Business Week. Retrieved 2006-12-19. 
  5. ^ "International Directory of Company Histories". Findarticles.com. Retrieved 2011-11-12. 
  6. ^ Bauer, Julia (2007-09-20). "Steelcase's IDEO will be sold over next five years". Grand Rapids Press. Retrieved 2007-09-20. 
  7. ^ "IDEO Fact Sheet". Ideo.com. Retrieved 2011-11-12. 
  8. ^ Dobbin, Frank (October 10, 2012). High Commitment Practices. Harvard University. pp. Lecture. 

External links[edit]