Hungryhouse

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Hungryhouse
IndustryOnline food ordering
Founded2006[1]
HeadquartersLondon, UK
Websitehungryhouse
 
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Hungryhouse
IndustryOnline food ordering
Founded2006[1]
HeadquartersLondon, UK
Websitehungryhouse

hungryhouse.co.uk is a UK-based portal for the online ordering of takeaway food. It allows users to browse local takeaway menus online using reviews from other customers to help them make their choice. As of December 2012, hungryhouse has over 9000 restaurants signed up to its platform and operates in cities across the UK including London, Birmingham, Glasgow and Manchester. The formula is since 2012 owned by Delivery Hero.

History[edit]

After being founded in 2003, hungryhouse found public prominence when founders Shane Lake and Tony Charles shook hands on an offer of investment on BBC TV show Dragons' Den, in 2007.[2] The Dragons offering to back the business with a £100,000 investment were James Caan and Duncan Bannatyne.

In May 2008, after the collapse of the deal with James Caan and Duncan Bannatyne, hungryhouse's founders accepted an offer of £150,000 investment from alternative business angels, who initially discovered hungryhouse whilst watching Dragons' Den on TV.[3][4]

After securing stage 1 funding of £150,000, the business increased the number of restaurant partnerships listed, expanding from offering 150 menus in London when it first appeared on Dragons' Den in 2007, to list 2,500 menus by September 2010.[5] As reported on "Dragons' Den: What happened Next?" in September 2010, the business was seeking stage 2 funding, in order to continue expansion.[2]

In February 2012, after an additional round of funding went through, it was announced that hungryhouse was to merge with the Berlin-based global network for online food ordering, Delivery Hero, which operates in 12 markets in total.[6][7]

In September 2012, hungryhouse partnered with Qype, the online reviews platform, allowing customers to place hungryhouse orders through Qype as well as read hungryhouse restaurant reviews on the Qype platform.[8]

Technology[edit]

hungryhouse has a free iPhone app which allows users to access the platform and order takeaways on the go. The app uses postcodes or the user’s GPS position to find participating restaurants and let users browse their menus.[9] In November 2012, the company launched its Android app, making It the first online takeaway platform in the UK to have both an iPhone and Android app available.[10]

References[edit]