Hotel Indigo is a chain of boutique hotels, part of the InterContinental Hotels Group. It is promoted as being "the industry’s first branded boutique hotel experience." The concept includes a retail-inspired design concept with changes throughout the year. Guestrooms feature murals, area rugs, duvets and slipcovers that change periodically. Public spaces are transformed seasonally through changing aromas, music, artwork, murals and directional signage. Hotel Indigo competes with Starwood's W Hotels.
31 properties have opened since Hotel Indigo's launch, and another 11 are currently under construction. The first Hotel Indigo opened in Atlanta, Georgia in October 2004, the second location opened in the historic Gold Coast neighborhood of Chicago, Illinois in May 2005, and another Chicago area location - Palatine, Illinois - opened in November 2005 (which as of 2011 has become the Hotel Bollero and is no longer affiliated with any hotel chain). The brand’s first international property debuted in Ottawa, Canada. Each Hotel Indigo property is designed to reflect the culture, character and history of the surrounding neighbourhood. Many of them are in converted buildings.