Bonnie Tyler had already been working with Jim Steinman since 1982 when they began creating the Faster Than the Speed of Night album, which was released in 1983. Steinman was recruited for the soundtrack for Footloose and was asked to compose a song that would fit the scene where the character Ren McCormack (Kevin Bacon) is challenged to a game of chicken by Ariel Moore's (Lori Singer) boyfriend, which involved driving tractors at each other. At the time, Tyler was Steinman's protege, and so the producers asked Steinman if Tyler could sing the song for the film. She was then invited to Paramount Studios where they played Tyler the scene of the film where the song would feature before she recorded it.
Produced by Jeffrey Abelson, directed by Doug Dowdle, concept by Keith Williams, it was the second music-video (following Deniece Williams' "Let's Hear It For The Boy") that successfully promoted a movie while having no movie footage in the video.
At the beginning of the music video, Bonnie Tyler escapes from a burning house; the video is set primarily in the vicinity of the burning house and on the edge of the Grand Canyon – interspersed with shots of angelic background singers dressed all in white. Evil cowboys dressed in black, carrying neon whips appear before Tyler, threatening her; a cowboy hero dressed in white, brandishing a pistol, appears on horseback and the evil cowboys flee on horseback, with the hero in pursuit. As the song fades out, the hero cowboy appears in front of Bonnie Tyler.
It was used as the opening theme for the Channel 4 American Football show in the 1980s.