Help Wanted (SpongeBob SquarePants)

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"Help Wanted"
SpongeBob SquarePants episode
Help Wanted
Title card
Episode no.Season 1
Episode 1a
Directed byAlan Smart (animation)
Written byStephen Hillenburg
Derek Drymon
Tim Hill
Narrated byTom Kenny
Produced byLarry LeFrancis
Featured music"Livin' in the Sunlight,
Lovin' in the Moonlight
" by Tiny Tim
Original air dateMay 1, 1999 (1999-05-01)[1][2]
Running time8 minutes
Episode chronology
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Next →
"Reef Blower"
SpongeBob SquarePants (season 1)
List of SpongeBob SquarePants episodes
 
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"Help Wanted"
SpongeBob SquarePants episode
Help Wanted
Title card
Episode no.Season 1
Episode 1a
Directed byAlan Smart (animation)
Written byStephen Hillenburg
Derek Drymon
Tim Hill
Narrated byTom Kenny
Produced byLarry LeFrancis
Featured music"Livin' in the Sunlight,
Lovin' in the Moonlight
" by Tiny Tim
Original air dateMay 1, 1999 (1999-05-01)[1][2]
Running time8 minutes
Episode chronology
← Previous
Next →
"Reef Blower"
SpongeBob SquarePants (season 1)
List of SpongeBob SquarePants episodes

"Help Wanted" is the pilot episode of the American animated television series SpongeBob SquarePants. It originally aired on Nickelodeon in the United States on May 1, 1999, following the television airing of the 1999 Kids' Choice Awards. The series follows the adventures of the title character in the underwater city of Bikini Bottom. In the episode, the series' main protagonist, an anthropomorphic sponge named SpongeBob SquarePants attempts to get a job at the local restaurant called the Krusty Krab, but is tasked to find a seemingly non-existent high-caliber spatula because the owner, Mr. Krabs, considers him unqualified for the position. Eventually, crowds of ravenous anchovies stop by the Krusty Krab and demand for meals. SpongeBob SquarePants returns from his errand, having fulfilled the request of Mr. Krabs and found a mechanical spatula. He utilized the spatula to fulfill the anchovies' hunger. SpongeBob is then welcomed by Mr. Krabs as a Krusty Krab employee.

Series creator Stephen Hillenburg initially conceived the show in 1984 and began to work on it shortly after the cancellation of Rocko's Modern Life in 1996. To voice the character of SpongeBob, Hillenburg approached Tom Kenny, who had worked with him on Rocko's Modern Life. For the series pitch, Hillenburg originally wanted the idea of having SpongeBob and Squidward on a road trip, inspired by the 1989 film Powwow Highway. Hillenburg gave up the idea, and started anew with the idea he and Derek Drymon came up for "Help Wanted" based on an experience Hillenburg had in the Boy Scouts.

The episode was written by Hillenburg, Derek Drymon and Tim Hill, with Alan Smart serving as animation director. "Help Wanted" featured a musical performance from Tiny Tim singing his song called "Livin' in the Sunlight, Lovin' in the Moonlight". "Help Wanted" was excluded in the series first season DVD because Nickelodeon did not want to pay Tim's estate for the DVD rights. It had since been released as a bonus feature to various series DVD. "Help Wanted" gained an average of 6.9 million views, receiving positive reviews from media critics. In 2013, the series main cast members performed a live read-through of the episode at the Universal Studios Hollywood during the "SpongeBob Fan Shellabration" event.

Plot summary[edit]

SpongeBob (top) as seen in the episode with the mechanical spatula he utilized to satisfy the anchovies' (bottom) hunger.

The episode opens with an introductory glimpse of the aquatic community of Bikini Bottom. The audience is then introduced to SpongeBob SquarePants, an ecstatic, hyperactive, and anxious young sea sponge preparing to fulfill a lifelong dream and passion by applying for a fry cook job at the underwater fast food restaurant, the Krusty Krab, to the annoyance of the restaurant's cashier and SpongeBob's irritable neighbor Squidward. Humored with SpongeBob's vulnerability, gullibility, and impenetrable enthusiasm and innocence, both Squidward and the restaurant's proprietor, Mr. Krabs, decide to manipulate SpongeBob, whom they secretly consider unqualified for the position, by sending him on an impossible errand to purchase a seemingly non-existent high-caliber spatula.[3]

Soon after his anxious departure, a bus containing crowds of ravenous anchovies stops by the Krusty Krab, its abundance of passengers furiously demanding meals. Unable to satisfy the anchovies' hunger and alarmed by the mob, Squidward and Mr. Krabs are left to helplessly deal with the unsatisfied crowd. Before long, SpongeBob SquarePants returns from his errand, having fulfilled the request of Mr. Krabs and found a mechanical spatula, which he utilizes in speedily whipping up bundles of Krabby Patties for the anchovies and satisfying their hunger. After the mob subsides, SpongeBob is welcomed as a Krusty Krab employee, much to Squidward's dismay. In a coda, Patrick orders a Krabby Patty, and is hurled from the establishment upon a mostly-unseen, and audibly manic, reprise of SpongeBob's cooking feat.[3]

Production[edit]

Development[edit]

"Help Wanted" was written by series creator Stephen Hillenburg, Derek Drymon and Tim Hill, and was directed by Alan Smart.[3] Hillenburg initially conceived the show in 1984 and began to work on it shortly after the cancellation of Rocko's Modern Life in 1996.[4][5]

Hillenburg's original idea for the pitch was that the writers would write a storyboard for a possible episode and pitch it to Nicklodeon.[6] One of the original ideas was to write an episode with SpongeBob and Squidward on a road trip, inspired by the 1989 film Powwow Highway.[6] Eventually, the idea developed while they were working on it but Hillenburg gave up on the storyboard idea for the initial pitch.[6] The crew resurrected the road trip idea during the first season and used a lot of the ideas for an episode called "Pizza Delivery".[6]

"The execs from Nickelodeon flew out to Burbank, and we pitched it to them from the storyboards. We had squeezy toys, wore Hawaiian shirts and used a boom box to play the Tiny Tim song ['Livin' in the Sunlight, Lovin' in the Moonlight'] that comes on in the third act. We really went all out in that pitch because we knew the pilot lived or died by if the execs laughed. When it was over they walked out of the room to discuss it; we figured they would fly back to New York and we'd hear in a few weeks. We were surprised when they came back in what seemed like minutes and said they wanted to make it."
Derek Drymon[6]

Originally the character was to be named SpongeBoy and the show would be called SpongeBoy Ahoy!.[7][8] However, the Nickelodeon legal department discovered that the name SpongeBoy was already in use for a mop product.[9][7] This was discovered after voice acting for the original seven-minute pilot was recorded in 1997.[7] Upon finding this out, Hillenburg decided that the character's given name still had to contain "Sponge" so viewers would not mistake the character for a "Cheese Man." Hillenburg decided to use the name "SpongeBob." He chose "SquarePants" as a family name as it referred to the character's square shape and it had a "nice ring to it".[10]

In 1997, while pitching the cartoon to Nickelodeon executives, Hillenburg donned a Hawaiian shirt, brought along an "underwater terrarium with models of the characters," and Hawaiian music to set the theme. The setup was described by Nick executive Eric Coleman as "pretty amazing".[11] With the help of writer Tim Hill and art director Nick Jennings, Hillenburg finished the pitch and sold SpongeBob to Nickelodeon.[6] After that, Hillenburg and Derek Drymon had dinner and came up with the idea for "Help Wanted" based on an experience Hillenburg had in the Boy Scouts.[6] He and Hill worked it into an outline.[6] Drymon said "the network approved it—so we were ready to go."[6] When given money and two weeks to write the pilot episode "Help Wanted",[12] Drymon, Hillenberg and Jennings returned with what Nickelodeon official Albie Hecht described as "a performance [I] wish [I] had on tape".[13] Although described as stressful by executive producer Derek Drymon,[12] the pitch went "very well"; Kevin Kay and Hecht had to step outside because they were "exhausted from laughing," making the cartoonists worried.[13] In an interview with Cyma Zarghami, she told "their [Nickelodeon executives'] immediate reaction was to see it again, both because they liked it and it was unlike anything they'd ever seen before."[14] Hillenburg said the character construction in the episode was loose. But the character development was already "pretty strong."[15][16]

Design[edit]

When the crew began production on the episode, they were tasked to design the stock locations where "[...]the show would return to again and again, and in which most of the action would take place, such as the Krusty Krab and SpongeBob's pineapple house."[8] Hillenburg had a "clear vision" of what he wanted the show to look like. The idea was "to keep everything nautical" so the crew use lots of rope, wooden planks, ships' wheels, netting, anchors, and boilerplate and rivets.[8]

The pilot and the rest of the series featured the "sky flowers" as the main background.[8] When series background designer Kenny Pittenger was asked "What are those things?," he answered "They function as clouds in a way, but since the show takes place underwater, they aren't really clouds."[8] Since the show was influenced by tiki, the background painters have to use a lot of pattern.[8] Pittenger said "So really, the sky flowers are mostly a whimsical design element that Steve [Hillenburg] came up with to evoke the look of a flower-print Hawaiian shirt—or something like that. I don't know what they are either."[8]

Casting[edit]

Tom Kenny voiced the character of SpongeBob SquarePants.

While Hillenburg, Drymon and Hill were writing the pilot, Hillenburg was also conducting auditions to find voices for the characters.[6] He had created the character of SpongeBob with Tom Kenny,[6][17] in which he utilised Kenny's and other people's personalities to help create its personality.[7] Drymon said "Tom came in a few times so we could pitch him what we were working to help him find the right voice. Tom had already worked on lots of other animated shows, and Steve wanted to find an original sounding voice."[6] The voice of SpongeBob was originally used by Kenny for a very minor female alligator character named Al in Rocko's Modern Life. Kenny forgot the voice initially as he created it only for that single use. Hillenburg, however, remembered it when he was coming up with SpongeBob and used a video clip of the episode to remind Kenny of the voice.[7] Kenny says that SpongeBob's high pitched laugh was specifically aimed at being unique, stating that they wanted an annoying laugh in the tradition of Popeye and Woody Woodpecker.[18]

For the part of Squidward, Hillenburg had Mr. Lawrence come in and audition.[6] Drymon said "We knew Doug from Rocko, where he was a storyboard director and where he also did the voice of Filburt. We were showing Doug the storyboard, and he started reading back to us in his Tony the Tiger/Gregory Peck voice. It was really funny, and we wound up having SpongeBob use a deep voice when he entered the Krusty Krab for the first time."[6] Hillenburg loved the voice and decided to give Lawrence the part of the series villain, Plankton.[6]

Music[edit]

Tiny Tim's song called "Livin' in the Sunlight, Lovin' in the Moonlight" was featured in the episode.

The episode featured the song called "Livin' in the Sunlight, Lovin' in the Moonlight" by Tiny Tim.[19][20][21] At the point the pilot had already been completed, music editor Nick Carr was asked to retool the existing music on it.[19] Carr said "When I first started on SpongeBob, my duties were mainly music editorial but would quickly thrust me into the composers/supervisor chair."[19] The production team had no budget and no music but they placed the budget on the song called "Livin' in the Sunlight, Lovin' in the Moonlight".[19] Carr said "[It is] a sadly familiar scenario with most cartoons for television. By the time it comes to consider the music, the budget is blown."[19]

The idea of using "Livin' in the Sunlight, Lovin' in the Moonlight" originated when an anonymous sent Hillenburg a tape with "a bunch of music."[6] While the writers were developing the show outside Nickelodeon, Hillenburg played the song for Drymon as an example of the enthusiasm he was looking for.[6] When it came time to write the pilot, they had the idea to use the song in the third act.[6] The crew eventually got the rights to use the song for the pilot, but all they had was "the crummy copy on Steve's old tape."[6] The writers were able to use the music, as one of the women who worked at Nickelodeon at the time "knew somebody somewhere who had access to something," and she brought in a copy of the song on CD.[6] Drymon said "We were totally lucky that she had the contact, otherwise we wouldn't have been able to use it. The sad part was Tiny Tim died right around the time we were writing the pilot, so he never knew we used his song."[6]

Jeff Hutchins was with Hillenburg in Rocko's Modern Life working on animation sound.[22][23][24] Hutchins was approached by Hillenburg to do music for the show.[22] He was asked for "20 things, like an ocean liner horn," and Hutchins knew he had the music Hillenburg was looking for.[22] Hutchins said "I offered him options and, in some cases, multiple choices. We agreed to meet at the Warner Bros. gate near the water tower in 20 minutes."[22] He recorded the sound to a tape and met Hillenburg by the gate.[22] Hutchins said "He was about as happy as you could imagine, and off he went. Next thing you know, I am working on the show."[22] Hutchins became the regular series sound designer.[22]

Release[edit]

SpongeBob SquarePants aired its first episode, "Help Wanted", along with sister episodes "Reef Blower" and "Tea at the Treedome", on May 1, 1999, following the television airing of the 1999 Kids' Choice Awards.[25][1][26] The series later made its "official" debut on July 17, 1999 with the second episode "Bubblestand" and "Ripped Pants".[25][1][26]

"Help Wanted" was excluded in the SpongeBob SquarePants: The Complete 1st Season DVD, featuring the rest of the first season episodes, since its release on October 28, 2003.[6] It was not included because Nickelodeon did not want to pay Tiny Tim's estate for the DVD rights.[6] Drymon said "'Help Wanted' had to be left off[...]"[6] "Help Wanted" was later released on the SpongeBob SquarePants: The Complete 3rd Season DVD as a bonus feature on September 27, 2005.[27][28] It was also released on the SpongeBob SquarePants: The First 100 Episodes DVD, alongside all the episodes of seasons one through five.[29][30] The DVD included a featurette called "Help Wanted" the Seven Seas Edition that featured "Help Wanted" in numerous languages.[31][32] The episode was also a bonus feature in the series DVD called SpongeBob SquarePants: 10 Happiest Moments that was released on September 14, 2010.[3][33]

Reception[edit]

The SpongeBob pilot is one of the best pilots I've seen because it conveys a strong personality for the character and a strong sensibility for the show overall. It's interesting to remember that the show was not a huge hit immediately. It was just really good and interesting and went along in its own way for a while before people noticed it.

Eric Coleman, Executive in Charge of Production for SpongeBob SquarePants.[34]

Upon its release, "Help Wanted" scored a 6.3 Neilsen rating, or 6.9 million total viewers, including 3.6 million children aged 2-11.[35] Furthermore, the episode received generally favorable reviews from media critics. Michael Cavna of The Washington Post ranked "Help Wanted" at No. 3 at his The Top Five SpongeBob Episodes: We Pick 'Em list.[15] Other episodes in the list are "Band Geeks", "Ripped Pants", "Just One Bite" and "Idiot Box".[15] Cavna rewatched the episode in 2009 and said "so much of the style and polish are already in place."[16] Nancy Basile of the About.com said "[The] humor and optimistic essence of SpongeBob is evident even in this first episode."[36] Maxie Zeus of Toon Zone said the episode is a "winner".[37] In an Associated Press article, Frazier Moore lauded the featured song in the episode called "Livin' in the Sunlight, Lovin' in the Moonlight" calling it the "kookie part."[38]

Kent Osborne, a member of the SpongeBob SquarePants writing crew, considers the episode "really good."[39] Eric Coleman, vice president of animation development and production at Nickelodeon, lauded the episode and calling it "one of the best pilots" because "it conveys a strong personality."[34]

In a DVD review of the first season, Jason Bovberg of the DVD Talk was disappointed on the set, saying "Where is it? This is perhaps the only disappointment of the set. I was a little aggravated by the loooong animated menus that introduce all the characters, on by one, but it's really that missing episode that has me upset."[40] Bovberg described the set as "annoying" for missing the episode.[40] Bill Treadway of the DVD Verdict, on the exclusion of the episode on the DVD, said "It's a small flaw in an otherwise top notch package."[41] In a DVD review of the third season, Bryan Pope of the DVD Verdict, on the episode as a bonus feature, said "The most intriguing extra is the series' pilot episode, 'Help Wanted'." He asked in his review "Why release it now instead of in its natural spot with the first season?" At the end, he said "Regardless, SpongeBob completists will cherish its inclusion here."[27]

Read-through[edit]

In 2013, the series main cast members, including Tom Kenny, Clancy Brown, Rodger Bumpass and Bill Fagerbakke, performed a live read-through of the episode during the SpongeBob event called "SpongeBob Fan Shellabration".[42] The read-through took place on a sound effects stage at the Universal Studios Hollywood on September 7–8.[43] The event also hosted the screening of the winning videos from the inaugural SpongeBob SquareShorts: Original Fan Tributes competition.[44][45]

References[edit]

Specific
General
  1. ^ a b c Gates, Anita (11 July 1999). "Television / Radio; The Tide Pool as Talent Pool (It Had to Happen)". The New York Times. Retrieved 16 April 2008. 
  2. ^ "TV PEOPLE Series: HOME & GARDEN; TV PEOPLE". St. Petersburg Times. 1 May 1999. Retrieved 28 March 2010. 
  3. ^ a b c d SpongeBob SquarePants: 10 Happiest Moments. DVD. Paramount Home Entertainment, 2010.
  4. ^ Hillenburg, Stephen (2003). The Origin of SpongeBob SquarePants. SpongeBob SquarePants: The Complete First Season (DVD). Paramount Home Entertainment. 
  5. ^ Banks 2004, p. 9
  6. ^ a b c d e f g h i j k l m n o p q r s t u v w x Drymon, Derek (2010). "The Oral History of SpongeBob SquarePants". Hogan's Alley #17 (Bull Moose Publishing Corporation). Retrieved 21 September 2012. 
  7. ^ a b c d e Farhat, Basima (Interviewer) (2006-12-05). Tom Kenny: Voice of SpongeBob SquarePants - Interview (mp3) (Radio production). The People Speak Radio. Retrieved 2008-11-08. 
  8. ^ a b c d e f g Pittenger, Kenny (2010). "The Oral History of SpongeBob SquarePants". Hogan's Alley #17 (Bull Moose Publishing Corporation). Retrieved 21 September 2012. 
  9. ^ Banks 2004, p. 31
  10. ^ Neuwirth 2003, p. 51
  11. ^ Coleman, Eric (2003). The Origin of SpongeBob SquarePants. SpongeBob SquarePants: The Complete First Season (DVD). Paramount Home Entertainment. 
  12. ^ a b Drymon, Derek (2003). The Origin of SpongeBob SquarePants. SpongeBob SquarePants: The Complete First Season (DVD). Paramount Home Entertainment. 
  13. ^ a b Hecht, Albie (2003). The Origin of SpongeBob SquarePants. SpongeBob SquarePants: The Complete First Season (DVD). Paramount Home Entertainment. 
  14. ^ Bauder, David (13 July 2009). "SpongeBob Turns 10 Valued At $8 Billion". Huffington Post. Retrieved 22 May 2013. 
  15. ^ a b c Cavna, Michael (14 July 2009). "The Top Five 'SpongeBob' Episodes: We Pick 'Em". The Washington Post. Retrieved 28 May 2013. 
  16. ^ a b Cavna, Michael (14 July 2009). "The Interview: 'SpongeBob' Creator Stephen Hillenburg". The Washington Post. Retrieved 28 May 2013. 
  17. ^ Orlando, Dana (March 17, 2003). "SpongeBob: the excitable, absorbent star of Bikini Bottom". St Petersburg Times. Retrieved November 8, 2008. 
  18. ^ "SpongeBob's Alter Ego". CBS News. December 30, 2002. Retrieved 2008-11-08. 
  19. ^ a b c d e Carr, Nick (2010). "The Oral History of SpongeBob SquarePants". Hogan's Alley #17 (Bull Moose Publishing Corporation). Retrieved 21 September 2012. 
  20. ^ "'SpongeBob SquarePants' Hits It Big". CBS News. 11 February 2009. Retrieved 22 September 2013. 
  21. ^ "'SpongeBob' tops ratings for children". Lubbock Avalanche-Journal. 18 October 2008. Retrieved 22 September 2013. 
  22. ^ a b c d e f g Hutchins, Jeff (2010). "The Oral History of SpongeBob SquarePants". Hogan's Alley #17 (Bull Moose Publishing Corporation). Retrieved 21 September 2012. 
  23. ^ "Jeff Hutchins". The New York Times. Retrieved 22 September 2013. 
  24. ^ "Camp Lazlo". Joe Murray. Retrieved 22 September 2013. 
  25. ^ a b "SpongeBob Coming Soon". Zap2it. 31 May 1999. 
  26. ^ a b Banks 2004, p. 8
  27. ^ a b Pope, Bryan (8 February 2006). "Spongebob Squarepants: The Complete Third Season". DVD Verdict. Retrieved 21 September 2013. 
  28. ^ SpongeBob SquarePants: The Complete 3rd Season. DVD. Paramount Home Entertainment, 2005.
  29. ^ SpongeBob SquarePants: The First 100 Episodes. DVD. Paramount Home Entertainment, 2009.
  30. ^ Lacey, Gord (29 September 2009). "SpongeBob SquarePants - The First 100 Episodes (Seasons 1-5) Review". TVShowsOnDVD.com. Retrieved 31 August 2013. 
  31. ^ Shaffer, R.L. (21 September 2009). "SpongeBob SquarePants: The First 100 Episodes DVD Review". IGN. Retrieved 20 September 2013. 
  32. ^ Weintraub, Steve "Frosty". "Another Collider Giveaway – CRANK: HIGH VOLTAGE, WALLACE AND GROMIT and SPONGEBOB SQUAREPANTS". Collider.com. Retrieved 21 September 2013. 
  33. ^ Mavis, Paul (16 September 2010). "SpongeBob SquarePants: 10 Happiest Moments". DVD Talk. Retrieved 20 September 2013. 
  34. ^ a b Coleman, Eric (2010). "The Oral History of SpongeBob SquarePants". Hogan's Alley #17 (Bull Moose Publishing Corporation). Retrieved 21 September 2012. 
  35. ^ Moss, Linda (7 June 1999). "Nick Debuts First-Run Show On Saturdays". Multichannel News. Retrieved 29 October 2013.   – via HighBeam (subscription required)
  36. ^ Basile, Nancy. "'SpongeBob SquarePants: 10 Happiest Moments'". About.com. Retrieved 21 September 2013. 
  37. ^ Zeus, Maxie (23 September 2010). ""SpongeBob SquarePants 10 Happiest Moments": Sap Happy". Toon Zone. Retrieved 21 September 2013. 
  38. ^ Moore, Frazier (17 October 2002). "'SPONGEBOB' SURFACES AT THE TOP". Associated Press. Retrieved 21 September 2013. 
  39. ^ Osborne, Kent (2010). "The Oral History of SpongeBob SquarePants". Hogan's Alley #17 (Bull Moose Publishing Corporation). Retrieved 21 September 2012. 
  40. ^ a b Bovberg, Jason (26 October 2003). "SpongeBob SquarePants: The Complete First Season". DVD Talk. Retrieved 21 September 2013. 
  41. ^ Treadway, Bill (10 November 2003). "SpongeBob SquarePants: The Complete First Season". DVD Verdict. Retrieved 21 September 2013. 
  42. ^ Brown, Clancy (12 September 2013). "Pictures from Universal’s SpongeBob Shellabration!". ClancyBrown.com. Retrieved 22 September 2013. 
  43. ^ "SpongeBob Shellabration Schedule" (PDF). Universal Studios Hollywood. August 2013. Retrieved 22 September 2013. 
  44. ^ "Nickelodeon Announces First-Ever SpongeBob SquarePants Fan Shellabration At Universal Studios Hollywood, From Sept. 7-8". New York: PR Newswire. 28 August 2013. Retrieved 22 September 2013. 
  45. ^ Parkin, Lin (29 August 2013). "A Shellabration with SpongeBob SquarePants". Voices.com. Retrieved 22 September 2013. 

External links[edit]