"Hello Good Morning" was promoted with several live television performances including on season nine of American Idol and Friday Night with Jonathan Ross, amongst others. An accompanying music video, filmed by Hype Williams, features Diddy–Dirty Money parting in Los Angeles, with T.I. enjoying the company of two ladies in an apartment and Diddy driving through the city at night. It was inspired by the 1995 film Heat. An edited version of the clip was made for the official remix, and a completely new street party-themed video was filmed for the grime remix. At the time of release, "Hello Good Morning" became the album and group's first single to chart on the Billboard Hot 100, reaching No. 27. Commercially, the single was certified gold by the Recording Industry Association of America (RIAA) for selling in excess of 500,000 copies. Internationally, the single peaked at No. 22 in UK, and was particularly successful on the German Black Chart and UK R&B Chart, reaching number one and number eight respectively.
"Hello Good Morning" was written by Marcella Araica, Richard Butler, T.I., Nathaniel "Danja" Hills. The song which features T.I., and was produced by Danja, is an electro-dance song influenced by Diddy's experiences in Ibiza where he visited the DC10 nightclub. The music influences included "Felix da Housecat, Erick Morillo, Deep Dish and DJ Hell". According to Rap-Up magazine, the lyrics refer to "keeping a party going till early hours of the morning" and see Diddy return to using his signature ad-libs. Nicki Escudero from The Phoenix New Times noted the song's superficial themes which included lyrics about "sex, money and cheating" Brandon Soderberg from The Village Voice noted the song's bridge were there was a "epic acid-squelch breakdown".
Several official remixes were released alongside the video to promote the song. The first of these remixes added an introduction verse from rapper Rick Ross and then a new verse later in the song from female rapper, Nicki Minaj. Labelled the "Official Remix", it was released in the United States on June 29, 2010 for digital download. A music video for this version was created by adding additional footage to the original video. It premiered on June 21, 2010. A second remix featuring just Ross's additional verse was used for the song's main music video which premiered on May 11, 2010 A third remix was made for the UK, titled the "Team UK Remix". This version featured Tinie Tempah and Tinchy Stryder in place of Minaj and Ross. It premiered on June 11, 2010 on Tim Westwood's Radio 1Xtra daytime show Westwood. It was released as track two on the UK Digital EP single, released June 20, 2010. A final remix was created after Diddy highlighted his intent to find a UK emcee to record a new version of the song with him. Skepta was chosen for the remix, which was released as the "Official Grime Remix". It is the only remix which alters the song's production, and was released only in the UK, on August 12, 2010. A video for the grime remix was released on November 5, 2010. On January 5, 2010, MTV reported the emergence of a new remix of "Hello Good Morning". The new remix replaces T.I.'s vocals with a new verse from Eminem. D.L. Chandler from MTV said "Slim Shady’s humorous verses sound right at home over producer Danja’s club-ready banger."
In a review by USA Today, "Hello Good Morning" was picked out as one of the best three songs on the Last Train to Paris. Nick Levine of Digital Spy gave the song three out of five stars in his review for the song, stating that although Dirty Money promised a new sound the song sounded like "Timba–pop, albeit one with a better-than-average hook." He continued, "in Diddy's final-minute rap, [its] a reminder of how he jump-started his journey towards a reported $300m fortune and a butler called Fonzworth Bentley." Matt from Above&Beyond said it was the Danja-produced beat and the T.I. feature that make the song good. Fraser McAlpine of BBC Music said "Diddy seems to have abandoned conventional rapping in favour of some Kanye–style automooing. He's quite good at it, too. Adds a certain nasal edge to proceedings. There's a middle bit, and it's like nothing else in the song... It sounds more like someone doing the "I've lost my keys" song, just before they leave the house in the morning. The odd thing is that it was left in there. I mean if minimal is your bag, surely that'd be the first bit to cut?" He awarded in four out of five stars. Becky Bain of Idolator was also positive about the song, saying, "Lyrically and stylistically, it’s a pretty standard club track—over various synth beats, the song covers the usual topics: hot girls dancing, crowds waiting to have fun, and spending time in a five star suite with some five star freaks getting high all week... But honestly, we’re just overjoyed this song isn’t just a thinly-veiled four-minute commercial for any one of Diddy’s various products."
However Nicki Escudero of the Phoenix New Times said that although the song was good for what it is, it lacked substance. "Now that Diddy-Dirty Money has had success with a superficial track about money, sex and cheating, here's hoping the group will release a deeper song about something more meaningful. Unfortunately, hope can only go so far." Meanwhile Michael Cragg from The Guardian's music blog commented that the UK remix featuring Skepta salvages what would otherwise be a boring Diddy track. "Thankfully, UK grime king, Skepta, has rescued the song by pushing Diddy to the periphery – his flow consists of going 'uh', 'Skepta' and spelling out 'D.I.D.D.Y.# – setting off a smorgasbord of sonic explosions, tightening the whole thing up and making it sound a lot darker and more thrilling than a host of US producers could manage. Skepta also drops the following immortal line in the first verse: 'I like tea, but I don't like crumpets.' A man after my own heart."
Two weeks after Diddy–Dirty Money's appearance on American Idol, "Hello Good Morning" debuted on the U.S. Hot Digital Songs chart at No. 17, and the single debuted on the U.S. Billboard Hot 100 at No. 34. Eventually the song peaked at No. 27 on the Hot 100 in the chart week dated July 24, 2010. At the time of its charting, it was the first single from Last Train to Paris to appear on the Billboard Hot 100. Consequently, the song became Diddy's best charting Hot 100 single since his 2007 hit single "Last Night" with Keyshia Cole, as well as his eleventh top-thirty Hot 100 single. In comparison, "Hello Good Morning" is Dawn Richard's second lowest charting Hot 100 single, but first appearance on the chart since 2008's "Damaged" as part of girlgroup, Danity Kane. For Kalenna Harper, it is her first Hot 100 chart appearance.T.I., who is featured on the song, received his highest Hot 100 chart peak, since his 2009 single "Dead and Gone" with Justin Timberlake. On August 18, 2010, the Recording Industry Association of America (RIAA) certified the single gold for selling at least 500,000 copies. On the official end of year charts, compiled by Billboard, "Hello Good Morning" ranked at No. 29 on the U.S. Hot Rap Songs chart and No. 65 on the Hot R&B/Hip-Hop Songs chart.
Additionally the single proved successful on urban charts around the world. "Hello Good Morning" peaked at No. 8 on the U.S. Hot Rap Songs chart and No. 13 on the U.S. Hot R&B/Hip-Hop Songs chart. In Germany, it topped the Deutsche Black Charts (German Black Charts) while reaching top-ten on the United Kingdom's R&B Singles Chart and No. 24 on Australia's Urban Singles Chart. On the main singles charts, the song was most successful in the UK, where it charted at No. 22 on the UK Singles Chart. At the time of release, it became T.I.'s best UK charting single since 2009's "Dead and Gone", and his overall joint sixth-best charting UK single along with 2006's "Why You Wanna". In the rest of Europe the single had mixed success, reaching the top-twenty in Belgium, on both the Ultratip Flemish and Wallonian single charts. In Canada the single managed to chart at No. 55, and in Australia it peaked at No. 44. According to a press release by Interscope Records, as of March 25, 2011, "Hello Good Morning" has sold 1 million digital downloads worldwide.
Background and concept
The final scene of the video where Dawn, Diddy and Kalenna (L to R) pose for the camera, against a backdrop of fireworks.
The music video for "Hello Good Morning" was directed by Hype Williams, and premiered on May 11, 2010, through the group's official VEVO account. Later on May 23, 2010, a behind the scenes video was released, revealing that the video was filmed in Agua Dulce, California and Los Angeles. Swizz Beatz, Rico Love and Rick Ross all make cameos in the video. The video uses a remix of the song which is the same as the album version, but features an introduction rap from Ross. Dawn Richard said the concept of the video was based on the 1995 film Heat starring Robert De Niro and Al Pacino. T.I.'s scenes were amongst the last to be filmed, and took place in an apartment in Bel Aire, CA.
The opening scene begins with panoramic camera shots of a helicopter flying over Los Angeles, at night. Then during Rick Ross's verse the female members of the group appear posing in the background while Ross raps for the camera. Swizz Beatz and Rico Love make cameos alongside Ross. In a third scene, Diddy can be seen driving through the city at night in a black Bugatti Veyron. For the song's chorus, Dawn Richard and Kalenna Harper take the lead, ordering drinks in a bar and enjoying the night club. A forth scene for T.I.'s verse sees the camera focus on T.I. serenading two women in an apartment. Throughout the video the images flicker between the various scenes. In the final part of the video, and during the bridge, all three members of the group appear outside against a backdrop of thick smoke and bright red fireworks. There is a final flash of fireworks before the camera fades completely, to black.
The official remix video premiered on June 21, 2010, this version features Rick Ross and Nicki Minaj. The music video takes footage from the original version, but adds several new scenes. When Diddy drives through LA at night, the scene was refilmed with Minaj as his front seat passenger. Additionally there is another new scene where Minaj, in a blue curly wig, raps some of her verse against a dark backdrop. For the "Grime Remix" of the song, a completely new video was filmed Glasgow, Scotland on November 5, 2010 and features cameos from Boy Better Know & Chipmunk. In this version, Diddy-Dirty Money and Skepta pose for the camera in an elevator before joining Chipmunk and Boy Better Know, backstage at a gig. The cameras follow the group and their guests as they move around backstage partying and walking the streets at night.