Hardcore Pawn

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Hardcore Pawn
Hardcore Pawn titlescreen.png
FormatReality television
StarringLeslie "Les" Gold
Seth Gold
Ashley Broad
Country of originUnited States
Original language(s)English
No. of seasons6
No. of episodes96 (List of episodes)
Production
Location(s)Detroit, Michigan
Running time20 min. (30 min. time slot)
Production company(s)RDF USA / Zodiak USA
Richard Dominick Productions
Broadcast
Original channelTruTV
Original runAugust 16, 2010 – present
External links
Website
 
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Hardcore Pawn
Hardcore Pawn titlescreen.png
FormatReality television
StarringLeslie "Les" Gold
Seth Gold
Ashley Broad
Country of originUnited States
Original language(s)English
No. of seasons6
No. of episodes96 (List of episodes)
Production
Location(s)Detroit, Michigan
Running time20 min. (30 min. time slot)
Production company(s)RDF USA / Zodiak USA
Richard Dominick Productions
Broadcast
Original channelTruTV
Original runAugust 16, 2010 – present
External links
Website

Hardcore Pawn is an American reality television series produced by RDF USA (later Zodiak USA) and Richard Dominick Productions for truTV about the day-to-day operations of American Jewelry and Loan, a family-owned pawn shop located at 20450 Greenfield Road, between 8 Mile Road and the John C. Lodge Freeway in Detroit, Michigan.[1][2]

The series premiered on August 16, 2010,[3] delivering two million viewers, setting a record as truTV's most-watched series premiere ever.[4]

Contents

Overview

American Jewelry and Loan is owned by Leslie "Les" Gold, the son of a pawnbroker who once owned Sam's Loans, a now-defunct pawnshop on Michigan Avenue in Detroit.[5] Les first opened American Jewelry at the Green Eight Shopping Center on 8 Mile Road in Oak Park in 1978, moving to its present location in 1993.[3].

In 2011, American Jewelry expanded to its second location when it acquired Premier Jewelry and Loan in Pontiac;[6][a] the new location was featured in the first few episodes of Hardcore Pawn's fifth season,[9] and in two episodes of the sixth season, where Seth deliberates selling the Pontiac location behind Les's back.[10][11]

Les's only son, Seth, a graduate of the University of Michigan who initially pursued a career in medicine before joining the family business, is the general manager, Les's business partner, and handles the shop's marketing.[citation needed] Seth claims that if it wasn't for him, the shop's only marketing would be "an ad in the Yellow Pages".[12] The co-manager is Les's daughter, Ashley (a college graduate from Michigan State University with a bachelor's degree in business administration who, as the series debuted, returned to the shop after taking some time off for maternity leave. The sibling rivalry between her and Seth is a common element of many episodes.

On January 25, 2013 it was announced that Hardcore Pawn had been renewed for a seventh season by TruTV. The show averaged 2.6 million viewers during its sixth season.[13]

Reception

The show has been largely compared to Pawn Stars on History, but in the vein of other truTV programs (Operation Repo and All Worked Up for example), the focus is mainly on the human aspects of drama, conflicts, humor, and absurdity between the staff members and their customers, rather than the significance of the items being brought into the shop.

Because of the similarities however, Hardcore Pawn has been accused of being simply a knock-off and a capitalization on the breakout success of Pawn Stars.[14] Les has said that Hardcore Pawn is a more-realistic portrayal of a pawn shop than Pawn Stars: "There will be people from all walks of life laughing, crying and experiencing a wide range of emotions. Every item has a story. And some of these stories are incredible, whether you believe them or not... We're a Detroit-made business that represents what real pawn shops do... [catering to a] wide range of real people who need money. What you’ve had in the past is this stigma that pawnbrokers only dealt with drug dealers and drug addicts and thieves. Now, what truTV is showing you is the mom that has two kids at home that need food on their table, and she needs to put a roof over their heads."[3][15]

Some scenes featured in Hardcore Pawn have also been speculated to have been staged;[16] however, Les defends the show, saying that no part of the program was staged.[3]

According to Marc Juris, executive vice president and general manager of truTV, "Quite honestly, we did absolutely nothing different than we would have done whether or not the other show was on the air... We look for shows that really hit our sweet spot and when they're right for our audience is when we put them on the air." He also noted that Hardcore Pawn was in development for more than a year and two test episodes aired in December 2009. Regarding the initial identical time slot with Pawn Stars, Juris claimed the choice was because Hardcore Pawn fit well with Operation Repo. When the series' second season debuted in December 2010, the show was moved to Tuesdays at 9PM ET, often as part of an evening marathon that includes repeats of earlier episodes.[b]

Nancy DuBuc, president and general manager of History, said she couldn't speak to whether TruTV's choice is truly a coincidence. "I haven't seen [Hardcore Pawn]... There's no mistaking the power of the show that we've launched."[1]

Episodes

SeasonEpisodesSeason PremiereSeason Finale
Pilots2December 21, 2009December 21, 2009
18August 16, 2010September 27, 2010
28December 28, 2010February 8, 2011
313February 15, 2011May 24, 2011
413June 21, 2011October 4, 2011
526November 15, 2011June 19, 2012
626July 10, 2012February 5, 2013
7N/AMarch 26, 2013N/A

As of February 5, 2013, a total of 96 episodes, including two pilots, have been broadcast.

Repeats of Hardcore Pawn are also seen on occasion on TNT.

Spinoffs

Hardcore Pawn has generated two spinoffs:

Book

Les Gold's autobiography, For What It's Worth: Business Wisdom from a Pawnbroker, is due to be released June 13, 2013 by Portfolio Hardcover. Les's book deals with his personal experience in establishing a successful pawn shop, and gives details on how he did it, and how anyone in any field can "think like a pawnbroker".[21]

See also

Notes

  1. ^ Name of pawn shop acquired revealed in the episode "Aftermath",[7] with its address matched between American Jewelry's website[6] and Premiere Jewelry's Yelp listing.[8]
  2. ^ Per schedules for TruTV on Tuesdays, 8 p.m. to 11 p.m. Eastern Time.[17]

References

  1. ^ a b Bauder, David (August 11, 2010). "'Hardcore Pawn' Follows in Wake of 'Pawn Stars'". boston.com. Associated Press (The New York Times Company). http://www.boston.com/ae/tv/articles/2010/08/11/hardcore_pawn_follows_in_wake_of_pawn_stars/. Retrieved August 16, 2010.
  2. ^ "'Hardcore Thaw Charity Feb 8th 2013'". https://www.facebook.com/photo.php?fbid=505192109523236&set=a.179809732061477.34896.176260685749715&type=1&relevant_count=1&ref=nf. Retrieved February 10, 2013.Location verified with Google Maps Street View.
  3. ^ a b c d Hammerstein,, B.J. (August 15, 2010). "Masters of pawn get a reality check". Detroit Free Press. http://www.talkofdetroit.com/news_entry/367/hardcore-pawn. Retrieved August 18, 2010.
  4. ^ Cassell, Karen (August 17, 2010). "'Hardcore Pawn' Delivers 2 Million Viewers, Setting New Record as truTV's Most-Watched Series Premiere Ever" (Press release). Time Warner. http://www.timewarner.com/newsroom/press-releases/2010/08/HARDCORE_PAWN_Delivers_2_Million_Viewers_Setting_New_08-17-2010.php. Retrieved August 18, 2010.
  5. ^ "Gold at Gunpoint". Hardcore Pawn. September 27, 2010. truTV.
  6. ^ a b "Pawn Detroit". American Jewelry and Loan. http://www.americanjewelryonline.com.
  7. ^ "Aftermath". Hardcore Pawn. November 15, 2011. truTV.
  8. ^ "Premier Jewelry & Loan". Yelp. http://www.yelp.com/biz/premier-jewelry-and-loan-pontiac.
  9. ^ "Total Meltdown End Days". Hardcore Pawn. October 4, 2011. truTV. At the end of this episode, Les tells Seth and Ashley that he plans on opening a second location, with one of them running it.
  10. ^ "Oh No He Didn't". Hardcore Pawn. September 25, 2012. truTV.
  11. ^ "Oh Yes He Did". Hardcore Pawn. October 2, 2012. truTV.
  12. ^ "Pilot #1". Hardcore Pawn. December 21, 2009. truTV.
  13. ^ Pennington, Gail (25 January 2013). "Hardcore Pawn picked up for Season 7". St. Louis Post-Dispatch via website. http://www.stltoday.com/entertainment/television/gail-pennington/hardcore-pawn-picked-up-for-season/article_25550ae0-3d28-5db1-b745-82f667e81e81.html. Retrieved 25 January 2013.
  14. ^ Hibberd, James (August 17, 2010). "TruTV’s ‘Pawn Stars’ knock-off scores big ratings". Hollywood Reporter. http://livefeed.hollywoodreporter.com/2010/08/trutv-hardcore-pawn-ratings.html. Retrieved August 24, 2010.
  15. ^ Harrison, Stacey (July 3, 2012). "7 Questions With Les Gold of 'Hardcore Pawn"". Channel Guide Magazine. http://www.channelguidemagblog.com/index.php/2012/07/03/7-questions-with-les-gold-of-trutvs-hardcore-pawn/.
  16. ^ Stasi, Linda (August 16, 2010). "'Pawn' spawn: New shop on the block feels the same". New York Post. http://www.nypost.com/p/entertainment/tv/pawn_spawn_up1AXC7U94xbIrNToKzA9J. Retrieved August 24, 2010.
  17. ^ "Hardcore Pawn". Zap2it. http://tvlistings.zap2it.com/tv/hardcore-pawn/EP01219217.
  18. ^ "truTV to Premiere 'Combat Pawn', 7/15". TalkTV World. July 9, 2012. http://tv.broadwayworld.com/article/truTV-to-Premiere-COMBAT-PAWN-715-20120709.
  19. ^ "TruTV to Premiere 'Killer Karaoke', 'Hardcore Pawn: Chicago', 'Impractical Jokers', 'Black Gold', '& 'Full Throttle Saloon'". TV by the Numbers. October 2, 2012. http://tvbythenumbers.zap2it.com/2012/10/02/trutv-to-premiere-killer-karaoke-hardcore-pawn-chicago-impractical-jokers-black-gold-full-throttle-saloon/151244/. Retrieved October 14, 2012.
  20. ^ "truTV Greenlights ‘Hardcore Pawn: Chicago’ - Ratings | TVbytheNumbers". Tvbythenumbers.zap2it.com. 2012-08-15. http://tvbythenumbers.zap2it.com/2012/08/15/trutv-greenlights-hardcore-pawn-chicago/145011/. Retrieved 2012-11-19.
  21. ^ Amazon.com: "For What It's Worth: Business Wisdom from a Pawnbroker"

External links