Grumpy Cat

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Tardar Sauce
Grumpy Cat SXSW 2013 cropped.jpg
Grumpy Cat at the 2013 South by Southwest festival
Other appellation(s)Grumpy Cat, Tard
SpeciesFelis catus
BreedMixed
SexFemale
BornTardar Sauce
(2012-04-04) April 4, 2012 (age 1)
Morristown, Arizona
Known forGrumpy facial expression
OwnerTabatha Bundesen
 
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Tardar Sauce
Grumpy Cat SXSW 2013 cropped.jpg
Grumpy Cat at the 2013 South by Southwest festival
Other appellation(s)Grumpy Cat, Tard
SpeciesFelis catus
BreedMixed
SexFemale
BornTardar Sauce
(2012-04-04) April 4, 2012 (age 1)
Morristown, Arizona
Known forGrumpy facial expression
OwnerTabatha Bundesen

Grumpy Cat (born April 4, 2012), real name Tardar Sauce,[1][2][3] is a female cat and Internet celebrity known for her grumpy facial expression.[4]

Her owner Tabatha Bundesen says that her permanently grumpy-looking face is due to feline dwarfism.[4][5] Grumpy Cat's popularity originated from a picture posted to the social news website Reddit by Bundesen's brother Bryan on September 22, 2012.[4][6][7] It was made into an image macro with grumpy captions. "The Official Grumpy Cat" on Facebook has over 2.5 million "likes".[8] Grumpy Cat was featured on the front page of The Wall Street Journal on May 30, 2013.[9] Grumpy Cat was featured on the cover of the October 7, 2013 issue of New York Magazine.[3][10]

Background[edit]

The Bundesens say that Tardar Sauce's face appears grumpy because of feline dwarfism and an under bite.[4][5][11] She and her brother Pokey were born to normal parents with "a flat face, bubble eyes, and a short tail".[11] Tardar Sauce is undersized and has hind legs that "are a bit different".[4][5] Ironically, Tardar Sauce is calm and "actually really nice," whereas Pokey has a grumpy personality.[12][13]

"I ran once...it was horrible". A sign paying homage to Grumpy Cat at the Austin Marathon.

According to the Bundesens, Tardar Sauce is a normal cat "99% of the time".[4][5][14] Photo sessions are only once a week, and handling by strangers is limited.[4] At SXSW Tardar Sauce made limited two-hour appearances each day as Grumpy Cat.[13]

Management[edit]

Ben Lashes is Grumpy Cat's manager who also represents Keyboard Cat and Nyan Cat.[12][15] Bundesen took a leave of absence from her day job at Red Lobster to manage Grumpy Cat's schedule[3][9][14] and Bryan manages her website, Facebook, YouTube and Twitter.[6]

According to the U.S. Patent and Trademark Office database, "Grumpy Cat Inc. Corp. Ohio" applied to trademark "Grumpy Cat" and an image of her at the end of January 2013.[16] Licensed merchandise like t-shirts and mugs are advertised on the website and sold at Hot Topic.[4][12] Plush toys are in the works.[12] Bryan said that by March 2013 they earned "mid-five figures"[6] and "low-six-figure" by May 2013.[9] The corporation has an estimated value of $1 million.[3] Grenade Beverage LLC makes Grumpy Cat "Grumppuccino" iced coffee beverages.[9][17][18]

Recognition[edit]

MSNBC named Grumpy Cat 2012's most influential cat.[19] Grumpy Cat won BuzzFeed's Meme of the Year Award at the 2013 Webby Awards.[20][21] Grumpy Cat won first prize Golden Kitty at the second annual Internet Cat Video Film Festival.[22][23] Grumpy Cat won a Lifetime Achievement Award at the 2013 Friskies.[24]

Book and calendar[edit]

The official Grumpy Cat book was published on July 23, 2013 by Chronicle Books.[9] Grumpy Cat: A Grumpy Book "teaches the fine art of grumpiness and includes enough bad attitude to cast a dark cloud over the whole world. Featuring brand new as well as classic photos, and including grump-inspiring activities and games, Grumpy Cat delivers unmatched, hilarious grumpiness that puts any bad mood in perspective."[1] The book is available in both print and digital formats from retailers worldwide. It debuted at #8 Hardcover Nonfiction on Publishers Weekly's best seller list[25] and #7 on the New York Times Best Seller List[26]

Additionally, Chronicle Books published The Grumpy Cat 2014 Wall Calendar on July 23, 2013.[27]

Media appearances[edit]

Grumpy Cat has appeared on Today,[28] Good Morning America,[29] CBS Evening News, Anderson Live,[30] VH1's Big Morning Buzz Live and The Soup.[19] Grumpy Cat appeared on the "Garage Logic" radio broadcast the day of the Minnesota State Fair live Internet Cat Film Festival. Grumpy Cat promoted Grumpy Cat: A Grumpy Book at BookExpo America.[9] She attended her book's launch at Kitson[31] and The Grove's Barnes & Noble[32] in Los Angeles.

Grumpy Cat met Lil Bub at the second annual Internet Cat Video Film Festival at the Minnesota State Fair in August 2013.

Friskies[edit]

Grumpy Cat appeared in episodes of the Friskies YouTube game show "Will Kitty Play With It?"[5][33][34][35] TMZ reported that Friskies paid for flying first class, a private hotel room with king-sized bed, a personal assistant, a chauffeur, and unlimited Friskies food and bottled water.[33] Bryan Bundesen said the car was a BMW X5 with tinted windows.[9] On March 22, 2013, Grumpy Cat traveled to New York City promoting the show and appeared on Good Morning America[29] and Anderson Live[30] and visited Time for a photoshoot.[36] Michael Noer "interviewed" Grumpy Cat for Forbes, released March 25.[37]

2013 SXSW Interactive[edit]

In March 2013, Grumpy Cat attended SXSW Interactive, hosted at the Mashable House.[5][6][38] Friskies paid travel expenses to Austin in order to film "Will Kitty Play With It?"[9][33] CNN, CBS, and CNET called Grumpy Cat the undisputed "biggest star" of SXSW Interactive over Elon Musk, Al Gore, and Neil Gaiman.[6][39][40] Over 600[36] fans, including Dennis Crowley, waited for hours in the line, which was nearly three blocks long, to take a photo.[5][6][41] Ian Somerhalder took photos with Grumpy Cat and called her "my new love", "very peaced out", "sweet as pumpkin pie", and "kind of amazing".[42][43][44][45][46]

Film[edit]

Grumpy Cat appears in Lil Bub & Friendz, a documentary premiered at the Tribeca Film Festival on April 18, 2013 and won the Tribeca Online Festival Best Feature Film.[12][47][48][49] In May 2013, Broken Road Productions optioned Grumpy Cat for a "Garfield-like feature film" adaptation.[9][19][50][51] Producer Todd Garner said "We think we can build a big family comedy around this character."[19]

References[edit]

  1. ^ a b "What a sourpuss! Tardar Sauce the Grumpy Cat becomes latest Internet sensation". Daily Mail. 29 September 2012. Retrieved 14 March 2013. 
  2. ^ "Yes, You Could Totally Meet Grumpy Cat at SXSW: And here's an interview with the people behind the varmint - SXSW Blog". The Austin Chronicle. Retrieved 2013-03-15. "On her paperwork, though, from the vet? It's spelled right, with a "T" – for the record." 
  3. ^ a b c d Van, Katie (2013-09-26). "Boom Brands 2013 - Grumpy Cat - New York Magazine". Nymag.com. Retrieved 2013-09-30. 
  4. ^ a b c d e f g h September 30th, 2012 post by Grumpy Cat (2012-09-30). "About Grumpy Cat | Grumpy Cat™ - The internet's grumpiest cat!". Grumpycats.com. Retrieved 2013-03-11. 
  5. ^ a b c d e f g "Grumpy Cat: The Internet’s Favorite Sour Cat Draws Crowds at SXSW - ABC News". Abcnews.go.com. 2012-04-04. Retrieved 2013-03-11. 
  6. ^ a b c d e f "The unlikely star of SXSW: Grumpy Cat". CNN.com. 2011-11-14. Retrieved 2013-03-11. 
  7. ^ "Meet grumpy cat : pics". Reddit.com. 2012-09-22. Retrieved 2013-03-11. 
  8. ^ "The Official Grumpy Cat". Facebook. Retrieved 2013-04-07. 
  9. ^ a b c d e f g h i Rosman, Katherine. "Grumpy Cat Has an Agent, and Now a Movie Deal". Online.wsj.com. Retrieved 2013-05-30. 
  10. ^ "Table of Contents - October 7, 2013 Issue of New York Magazine". Nymag.com. Retrieved 2013-09-30. 
  11. ^ a b "Internet finds world's grumpiest cat, named Tardar Sauce". Fox News. 2012-09-28. Retrieved 2013-03-14. 
  12. ^ a b c d e "Yes, You Could Totally Meet Grumpy Cat at SXSW: And here's an interview with the people behind the varmint - SXSW Blog". The Austin Chronicle. Retrieved 2013-03-15. 
  13. ^ a b Movies. "Rise of the Hollywood Cats: Inside Grumpy Cat and Lil BUB's Big Deals | The Wrap Movies". Thewrap.com. Retrieved 2013-07-15. 
  14. ^ a b Harrington, Kristine. "Grumpy Cat back home in Arizona after stealing show at SXSW | azfamily.com Phoenix". Azfamily.com. Retrieved 2013-03-14. 
  15. ^ Rothman, Lily (2013-03-07). "'Lil Bub & Friendz': Internet Cats, Behind the Memes | TIME.com". Entertainment.time.com. Retrieved 2013-04-19. 
  16. ^ Slind, Victoria. "Bayer, Apple, Spanx, Grumpy Cat: Intellectual Property". Bloomberg. Retrieved 2013-03-18. 
  17. ^ "Grumpy Cat expands empire with iced coffee called Grumppuccino". Fox News. Retrieved 2013-08-05. 
  18. ^ @woolyknickers (2013-07-30). "Grumpy Cat Grumpuccino Is Sure to Make You (Not) Smile | TIME.com". Newsfeed.time.com. Retrieved 2013-08-05. 
  19. ^ a b c d Fleming, Mike. "Grumpy Cat Gets Garfield-Like Movie Deal". Deadline.com. Retrieved 2013-05-31. 
  20. ^ Name * (2013-05-15). "Grumpy Cat wins Meme of the Year at The 17th Annual Webby Awards! | Grumpy Cat™ - The internet's grumpiest cat!". Grumpycats.com. Retrieved 2013-05-23. 
  21. ^ "Patton Oswalt Presents Meme of the Year". YouTube. Retrieved 2013-05-24. 
  22. ^ Photos by JERRY HOLT • jerry.holt@startribune.com. "Glamorous. Glowering. Grumpy Cat visits the fair". Star Tribune. Retrieved 2013-08-29. 
  23. ^ "Grumpy Cat Wins Top Award at Internet Cat Video Festival | TIME.com". Newsfeed.time.com. 2013-08-29. Retrieved 2013-10-16. 
  24. ^ "Grumpy Cat Wins Lifetime Achievement Award at The Friskies Awards | TIME.com". Newsfeed.time.com. Retrieved 2013-10-16. 
  25. ^ August 2, 2013. "Best-sellers: Best-sellers of hardcover fiction and nonfiction". chicagotribune.com. Retrieved 2013-08-05. 
  26. ^ "The Official Grumpy Cat". Facebook. Retrieved 2013-08-05. 
  27. ^ September 28th, 2012 post by Grumpy Cat (2012-09-28). "Official Grumpy Cat™ Merchandise | Grumpy Cat™ - The internet's grumpiest cat!". Grumpycats.com. Retrieved 2013-07-25. 
  28. ^ "Meet ‘Tardar Sauce,’ the grumpy cat gone viral - Video on". Today.com. 2012-12-02. Retrieved 2013-06-06. 
  29. ^ a b 03/22/2013. "Grumpy Cat Interview 2013 on 'GMA': Meme Star Exclusive Video | Video - ABC News". Abcnews.go.com. Retrieved 2013-03-22. 
  30. ^ a b "Grumpy Cat in the House!". YouTube. Retrieved 2013-03-25. 
  31. ^ Kellogg, Carolyn (2013-07-22). "Grumpy Cat to give 'pawtographs' in L.A.: Exclusive book preview". latimes.com. Retrieved 2013-07-29. 
  32. ^ "Grumpy Cat Does Not Look Impressed At Book Signing In Los Angeles (PICTURES)". Huffingtonpost.co.uk. 2013-07-25. Retrieved 2013-07-29. 
  33. ^ a b c "Grumpy Cat - Pamprrrrd at Friskies Photo Shoot". TMZ.com. 2013-03-08. Retrieved 2013-03-12. 
  34. ^ Helen A.S. Popkin (2012-10-24). "Sex, death and Grumpy Cat: The true meaning of SXSW - Technology on". Nbcnews.com. Retrieved 2013-03-13. 
  35. ^ "Grumpy Cat on Friskies® Cat Game Show, "Will Kitty Play With It?"". YouTube. Retrieved 2013-03-22. 
  36. ^ a b "Internet Celebrity Grumpy Cat Is Not Impressed by TIME's Photo Shoot | TIME.com". Newsfeed.time.com. 2013-03-22. Retrieved 2013-03-27. 
  37. ^ "Grumpy Cat: The Forbes Interview". Forbes. 2012-04-18. Retrieved 2013-03-26. 
  38. ^ Dani Fankhauser (2011-11-18). "SXSWi Day 1: Grumpy Cat, 3D Printing and Other Highlights". Mashable.com. Retrieved 2013-03-11. 
  39. ^ March 11, 2013, 5:54 PM. "As SXSW Interactive winds down, Grumpy cat is clear winner". CBS News. Retrieved 2013-03-13. 
  40. ^ Terdiman, Daniel (2013-01-23). "If Grumpy Cat is the biggest news of all, is SXSW in trouble? | SXSW - CNET News". News.cnet.com. Retrieved 2013-03-13. 
  41. ^ Elise Hu and Laura Sydell (2013-02-28). "The Most Talked About Tech And Culture Trends At SXSW Interactive : All Tech Considered". NPR. Retrieved 2013-03-13. 
  42. ^ Schwartz, Alison (2013-01-14). "Ian Somerhalder Meets Grumpy Cat at SXSW 2013 : People.com". Peoplepets.com. Retrieved 2013-03-13. 
  43. ^ "'Vampire Diaries' star falls for a certain grumpy cat – The Marquee Blog - CNN.com Blogs". Marquee.blogs.cnn.com. Retrieved 2013-03-13. 
  44. ^ "Twitter / iansomerhalder: Me and my new love". Twitter.com. Retrieved 2013-03-13. 
  45. ^ Door ian somerhalder @iansomerhalder. "Twitter / iansomerhalder: Oops! I left out Grumpy cat!!!". Twitter.com. Retrieved 2013-03-13. 
  46. ^ "Ian Somerhalder's New Love: She Is a Sweetie Pie With Beautiful Eyes". E! Online. Retrieved 2013-03-14. 
  47. ^ "'Lil Bub & Friendz' Trailer: From Meme To The Movies (VIDEO)". Huffingtonpost.com. 2013-03-18. Retrieved 2013-04-08. 
  48. ^ "Lil Bub & Friendz | 2013 Tribeca Film Festival". Tribecafilm.com. Retrieved 2013-04-25. 
  49. ^ The Editors (2013-04-25). "Here Are Your TFF 2013 Award Winners | Tribeca". Tribecafilm.com. Retrieved 2013-04-29. 
  50. ^ "That "Grumpy Cat" Meme Gets A Movie". Dark Horizons. Retrieved 2013-05-30. 
  51. ^ Deming, Mark (2013-05-30). "What Fans Want From Grumpy Cat, the Movie". Yahoo! Movies. Retrieved 2013-05-30. 

External links[edit]