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Grey Goose is a Bacardi-owned premium brand vodka produced in France. In 2004, Sidney Frank sold the brand to Bacardi for US $2.2 billion. Among French vodkas, Grey Goose has some competitors, as the French vodkas Monte Carlo, Nuage, Idol, Marceau and Ice Cube are also now on the market, as well as the German Lumb and Swedish Karlssons brands. These vodkas are sold mostly in North America and Eastern Europe, and are marketed as premium brands. Grey Goose vodka is bottled with a replaceable cork rather than a screw-top cap.
Production and history
Grey Goose was designed for the American market in 1997 by Sidney Frank, a self-made billionaire. After the advent of the premium vodka market by rival Polish vodka brand Belvedere vodka in 1996, his concept was to create a high quality vodka for Americans. He took the idea from the notion of French manufacturing having an inherent link with high perceived quality, quickly dispatching a team to Europe. Grey Goose was created as a result.