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Gauranga is a term popularized by the Hare Krishna movement in the 1970s. It is derived from Sanskrit gaurāṅga (Devanagari गौराङ्ग) "having a white or yellowish body", a bahuvrihi compound from gaura "white, yellowish, reddish" and aṅga "limb, member; the body".
Within Gaudiya Vaishnava tradition it is taken to refer to Chaitanya Mahaprabhu's golden skin complexion. Caitanya Mahaprabhu was born in Mayapur, West Bengal, in 1486. His activities and teachings are described in detail in the book "Teachings of Lord Caitanya" and the multi-volume Chaitanya Charitamrita.
Within ISKCON, A. C. Bhaktivedanta Swami Prabhupada propagated that whoever hears, reads, or speaks the name gaurāṅga is blessed with fortune and happiness due to Chaitanya Mahaprabhu's extraordinary saintly nature.
Stickers bearing the word Gauranga or stating "Call out Gauranga and be happy!" began appearing on bridges over motorways and railways in Scotland, the North of England and Wales from the mid-nineties onwards. Stickers and fridge magnets with the phrase have also been handed out by Hare Krishna monks at music festivals throughout the UK, such as Glastonbury and Download.
The song "Twydale's Lament" from the album Achtung Bono by Half Man Half Biscuit references this occurrence, with the lyrics "Gauranga Gauranga, yes I'll be happy, when you've been arrested for defacing the bridge."
The word is involved in one of the many Easter eggs in the first of the Grand Theft Auto video game series. The game displays the text "GOURANGA!" whenever the player runs over a complete group of Hare Krishnas, who are occasionally featured as pedestrians. "GOURANGA" is also the name the player has to enter in Grand Theft Auto 2 to enable the cheat mode. Additionally, in the online GTA IV mode, the message "Player X Gouranga'd Player Y" appears occasionally when a player is killed by running over with a vehicle.