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Zhejiang Geely Holding Group Co., Ltd
TypeHolding company
FoundedTaizhou, China (1986)
FoundersLi Shufu
Headquarters1760 Jiangling Road, Hangzhou, Zhejiang, China
Number of locationsChina
Area servedWorldwide
Key peopleLi Shufu (Chairman)
Yang Jian[disambiguation needed] (President)
ProductsAutomobiles, motorcycles, engines, transmissions
  (Redirected from Geely Automobile)
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Zhejiang Geely Holding Group Co., Ltd
TypeHolding company
FoundedTaizhou, China (1986)
FoundersLi Shufu
Headquarters1760 Jiangling Road, Hangzhou, Zhejiang, China
Number of locationsChina
Area servedWorldwide
Key peopleLi Shufu (Chairman)
Yang Jian[disambiguation needed] (President)
ProductsAutomobiles, motorcycles, engines, transmissions
Traditional Chinese吉利控股集團
Simplified Chinese吉利控股集团

Geely (officially Zhejiang Geely Holding Group Co., Ltd)[2] is a Chinese automotive manufacturing company headquartered in Binjiang District, Hangzhou, China.[3] Its principal products are automobiles, motorcycles, engines, and transmissions. It sells passenger cars under five brand names: Emgrand, Englon, Geely, Gleagle, and Volvo.[4]

Geely Automobile Holdings Ltd (Chinese: 吉利汽车; pinyin: Jílì Qìchē) (SEHK0175), a subsidiary of Geely, is listed on the Hong Kong Stock Exchange.[2]


Geely (Chinese: 吉利; pinyin: Jílì) means "auspicious" or "lucky" in Mandarin Chinese.[5]


Founding Geely in 1986 as a refrigerator-maker with money borrowed from family,[5] Li Shufu transformed his company into a successful private automaker selling inexpensive products to Chinese consumers.[6] A pioneer private Chinese automaker, in 2003 it remained the only domestic car manufacturer to lack ties to the Chinese state[7] although another big-sized, politically independent automaker was rising around this time, BYD Auto.[8] (Great Wall Motors may be considered one more Chinese automaker less-burdened with ties to the state.[8])

The Geely LC (sold as the Geely Panda in China)

After the purchase of a failing, state-run firm,[9] Geely manufactured motorcycles in the mid-nineties.[10] Small van production began in 1998,[11] and a year after Geely received state approval to make automobiles,[11] car production began in 2002.[6] It had its IPO on the Hong Kong Stock Exchange in 2004.[2]

Between 2006 and 2008, Geely expressed its desire to sell in the EU and United States markets,[citation needed] and in pursuit of this goal[citation needed] it presented at the 2005 Frankfurt Motor Show.[12] It followed with a 2006 showing at the Detroit auto show.[5] Export to the EU and United States was postponed, but the company has recently started EU sales.

Geely approached Ford in mid-2008 about a possible takeover of Volvo Cars. On October 28, 2009, Geely was named as the preferred buyer of Volvo by the American automaker.[13] A deal was reached in late March and completed in early August, 2010.[14] Volvo continues to operate independent of its new owners,[citation needed] but Geely wants to make Volvo-branded cars in China[15] something Volvo[16] (but not the Chinese state) has agreed to, desires synergy, and nowadays communicates with the company via a special, twice-yearly meeting.[17]

In 2010, total sales of over 415,000 units allowed the company a near 2% market share.[18] Sales were lower than a reported 680,000 units per year production capacity.[19]

In December 2011, it was announced that Geely would begin selling Chinese-designed and -manufactured cars in the United Kingdom at the end of 2012, with the first model to go on sale being the Emgrand EC7.[20][21] The company has also stated its intention to begin sales in Italy.[22]


Research and development[edit]

In 2007, Geely applied for approximately 120 intellectual property rights. One-third were patents and two-thirds were utility models. In comparison to patents, utility models are cheaper and less research-intensive. Since 2005, the patent and utility model applications nearly doubled. From 2005 to 2006, it quintupled.[23]

Production facilities[edit]

Part of the assembly line of the Geely plant in Beilun, China

Headquartered in Hangzhou, Zhejiang, Geely has production bases located in: Lanzhou, Gansu (completed in 2006,[24] Geely construction in the region continued as of August 2010,[25] either for expanding the existing facility[24] or on a new semi-complete knock-down factory[26]); Xiangtan, Hunan;[27] 40 minutes south of Shanghai;[28] Jinan, Shandong province;[24] and at Linhai, Luqiao, and Ningbo, in Zhejiang.[2]

As of 2011, two Volvo manufacturing plants were planned—one each in the cities of Daqing and Chengdu,[29] and work on a transmissions-making factory in Tongliang, Chongqing, has been initiated.[30]

At least four overseas factories assemble Geely models[31] probably from semi-complete or complete knock-down kits.[citation needed] These facilities are located in: Indonesia,[31] and some of its production has been imported back to China;[32] Sri Lanka, in collaboration with Micro Cars;[33][34] Malaysia;[31] Russia, where assembly is controlled by local firm Derways;[35] and Ukraine.[31] These locations are not necessarily affiliated with or owned by Geely.

Geely models are sold in Turkey and may be assembled there as well.[31]

Manganese Bronze joint venture[edit]

Established in 2007, Shanghai LTI Automobile Components Co Ltd is a joint venture with Manganese Bronze Holdings. It makes the TX4, a licensed London Black Cab,[36] in Fengjing, Shanghai.[37] The company exports semi-complete knock-down kits for assembly in the UK.[36]

Drivetrain Systems International[edit]

In 2009 Geely bought Drivetrain Systems International Pty Ltd,[38] a global transmission developer headquartered in Australia.


Passenger cars[edit]

Geely sells passenger cars under the Emgrand, Englon, Geely, Gleagle, and Volvo marques.[1] Some Geely passenger cars include engine technology from Robert Bosch GmbH[39] and seatbelts provisioned from Autoliv.[40] Many of Geely's early products are based on the Xiali TJ7300, a variant of the 1987 Daihatsu Charade. Models such as the Haoqing (豪情) (five-door), Merrie (美日) (five-door), Uliou (优利欧) (four-door), and Urban Nanny (van and pick-up truck) have Charade bases, but feature a more prominent chromed grille.

A sense of humor imbues the names of some Geely vehicles. One sedan is called the "King Kong", and an early model was named You Li Ou,[6] a play on words that means "better than the Tianjin Xiali or the Buick Sail", two of its competitors.[41]


Main article: Emgrand

Geely's medium to high-end luxury brand, Emgrand (Chinese: 帝豪品牌; pinyin: dì háo pǐnpái) was launched in 2009.[42] Geely will phase out Emgrand later this year and consolidate around the Geely brand.[43]

Emgrand products include:


The Englon SC5-RV

Launched in 2010,[45] and replacing the Shanghai Maple brand,[46] Englon (Chinese: 英伦; pinyin: yīng lún) emulates classic, British style, and its model line includes a TX4 sold on the Chinese market.[47] Some of its cars are built by Geely subsidiary Shanghai LTI.[48] Geely will phase out Englon later this year and consolidate around the Geely brand.[43]

Geely marque[edit]

The Geely MK/LG King Kong

Geely marque products include:


Considered a "goofy" word by native English speakers,[50][51] Gleagle (Chinese: 全球鹰; pinyin: quánqiú yīng)) is touted as an entry-level brand.[52][53]

Some Gleagle cars, such as the Gleagle Panda, may be available for sale on the Internet in China via the Taobao Mall, a popular e-commerce site.[54][55] While Geely will deliver the car to your address, buying one of the Panda models on offer does necessitate a trip to a traditional dealer.[56] Geely will phase out Gleagle later this year and consolidate around the Geely brand.[43]

The Gleagle GC7

Gleagle products include:

Shanghai Maple[edit]

Main article: Shanghai Maple

No longer used by Geely, this brand name is affiliated with Shanghai Maple Automobile, a Geely subsidiary established in 1999.[60] It was replaced by the Englon brand in 2010.[46]

Shanghai Maple products included:


Geely manufactures a number of motor scooters and motorcycles from 50 to 250 cc displacement.

Former Brands[edit]

Dealer network[edit]

Geely refers to its dealer network as 4S stores and also sells some models online.[56]


A Geely MK in Singapore. 770 Geely cars were on Singaporean roads in 2010.[62]

In addition to China, Geely vehicles are sold in Australia,[63] Brazil,[64] Bahrain,[65] Chile,[66]Colombia,[67]Costa Rica,[68] Egypt,[69] Indonesia,[70] Iran,[71] Kuwait,[72] Nepal,[73] New Zealand,[74] Nigeria,[75] Oman,[76]Pakistan, Romania,[77] Russia,[78] Saudi Arabia,[79] South Africa,[80] Syria,[81] Taiwan,[82] Turkey,[83] Ukraine,[84] Uruguay,[85] and Venezuela.[86] In a number of markets, Geely vehicles are assembled in local factories from complete knock-down kits.

Cuba's government has purchased a considerable number of Geely vehicles, and they are pressed into service as police patrol cars[9] or tourist taxis throughout Havana.[87][88]

In 2010, Geely surpassed its projected 400,000-vehicle sales target for that year selling 415,286 units[89] of their 680,000 units/year production capacity,[38] prompting the company to set their 2011 sales target at 480,000, a 16% increase.[89] That year 15,596,100 units (7,793,600 passenger vehicles) were sold in China,[90] giving Geely a 2.66% market share. Geely has announced its ambitions to double its market share in China to 5.8% by 2015, however.[91]

Safety record[edit]

A small Geely sedan, the CK, performed badly in an informal crash test done by a Russian magazine in 2007.[92] As a result, Geely reviewed its global export plans.[93]

A 2009 1.3-liter Geely CK 1 model without airbags earned a zero-star rating in a Latin-NCAP crash test on protecting adult occupants in front seats.[94]

In 2010 the Geely LC scored 45.3 points of a possible 51 in the China-NCAP crash tests, making it China's first locally researched and developed mini car to be awarded a 5-star rating,[95] and the safest Chinese hatchback[96] as of 2011.[97]

In 2011 the Geely Emgrand EC7 earned a 4-star rating in a Euro-NCAP crash test.[98]


Some Geely models have received criticism for closely resembling those of other manufacturers.

In Western media, the Geely GE has received such opprobrium for looking like a Rolls-Royce[99] and the LC, a Citroën C1 produced since 2005 (or even a Toyota Aygo[100]).

An ultimately unsuccessful lawsuit was brought against the company in the early 2000s by Toyota, which claimed Geely had "implied in ads that some of the parts [used in Geely vehicles] were made by Toyota".[101] Geely may also have used a logo that resembled that of Toyota.[102]


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External links[edit]