On October 26, 2001, Opryland Hotel Nashville was rebranded as Gaylord Opryland Resort & Convention Center (or Gaylord Opryland, for short), taking its name from its corporate parent. Company officials at the time stated that the "Opryland" branding was strong to Nashville (and Texas, initially), but didn't fit with projects in other parts of the United States. According to a 2003 press release, Gaylord Opryland planned to build a 5,000-seat amphitheatre on the site in the near future, but those plans seem to have been abandoned in favor of a convention center expansion.
On January 19, 2012 Gaylord Entertainment announced a new partnership with Dolly Parton's The Dollywood Company to build a new water and seasonal snow park on acreage the company owns across Briley Parkway from Gaylord Opryland. The $50 Million Phase 1 of the overall project was expected to open in Spring of 2014. On September 28, 2012, Dolly decided to withdraw her partnership in the new Nashville theme park.
On October 3, 2014 the US Federal Communication Commission imposed a $600000 fine on Marriott for wilful interference with private Wi-fi hotspot connections linking its clients' portable computers to client-owned mobile telephones in the hotel's convention space. The scheme abused a "containment" feature of a Wi-Fi monitoring system which was designed for the nominally lawful purpose of removing unwanted "rogue access points" from corporations' own local area networks. Marriott misused the system to send spurious de-authentication packets to client-owned wireless access points, which is unlawful as these are not part of Marriott's network but are owned by individual mobile subscribers. The fraudulent packets, which dissociate consumers’ devices from their own Wi-Fi hotspot access points, were sent deliberately as a means to force convention-goers to buy wireless Internet access from the hotel at rates from $250-1000 per access point. According to FCC Enforcement Bureau Chief Travis LeBlanc. “It is unacceptable for any hotel to intentionally disable personal hotspots while also charging consumers and small businesses high fees to use the hotel’s own Wi-Fi network. This practice puts consumers in the untenable position of either paying twice for the same service or forgoing Internet access altogether.” Despite the substantial fine, Marriott continues to deny that its conduct is illegal.
Related Gaylord-owned properties in Nashville