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Gary Burbank (born Billy Purser, July 1941, in Memphis, Tennessee) is an American radio personality. He was heard daily on WLW in Cincinnati, Ohio, from June 15, 1981 until December 21, 2007, when he signed off for the last time.
Burbank began his radio career in his hometown at WMPS in the mid 1960s, where he was known on the air as Johnny Apollo. He continued to use that name in 1967 and early 1968 at WWUN (Jackson, Mississippi). In 1968 he moved to Louisville, Kentucky, where he became an instant hit on WAKY-AM. It was at WAKY that Billy Purser officially became Gary Burbank, a name taken from radio and television legend Gary Owens, who as a regular on Rowan and Martin's Laugh-In would announce that he was broadcasting from "beautiful downtown Burbank." (Burbank's natural voice is remarkably similar to Owens' on-air voice.)
Burbank left WAKY in 1973; his final program there was an elaborate prank in which he pretended to be fatally shot by a disgruntled listener. At that point, he moved to New Orleans for a brief stint as program director of WNOE. From New Orleans, Burbank went on to CKLW in Detroit/Windsor, and then back to Louisville for a successful, lengthy afternoon gig on WHAS-AM. Burbank left Louisville again for a brief spell in Tampa, Florida at WDAE, but moved to the Ohio Valley in 1981 when he signed with WLW, originally doing morning drive time but later moving to afternoons. It is there that he has enjoyed his greatest success, developing his best-known characters:
Burbank regularly satirized former Cincinnati mayor Jerry Springer, along with other local politicians, newscasters, and celebrities, such as former Cincinnati Reds owner "Saint CEO" Marge Schott. Satirical radio serials were also used to lampoon the (often struggling) Reds baseball team during the postseason playoffs ("The Hunt for the Reds' October") and the Cincinnati Bengals ("All My Bengals"). Burbank also hit the Top 100 in 1980 with the song "Who shot J. R.?", a novelty record about the cliffhanger on that year's season finale of Dallas.
Another feature of his show was the sports trivia quiz show Sports or Consequences which ran during the 4:00 hour during his afternoon show on 700 WLW. The show was unusual in that the callers asked the hosts (Burbank and his supporting cast, plus a number of other WLW on air personalities) sports trivia questions, instead of the hosts asking the callers questions.
Burbank often did his show from a home in north central Florida, while the rest of his show's cast and crew was in the WLW studios in Cincinnati.
Burbank's show in the late 1990s was syndicated out of WLW to other regional stations (including WTVN in Columbus, WAKR in Akron and WERE in Cleveland). By 1999, the show would revert to being only on WLW, although a weekly "best-of" show dubbed the Weekly Rear-View - which featured mostly character bits and little-to-no Cincinnati-centric material - would run until his retirement. The network (and eventually, the program itself) was called "The BBC: The Broad-bank Burb-casting Corporation," a send-up of Gary Owens' classic line.
Today, Earl Pitts' daily "commentaries" are still syndicated throughout the country on about 200 stations. Burbank's show was also eventually heard, along with the rest of WLW's programming, on XM Satellite Radio Channel 173.
Burbank has won several major awards, including back-to-back Marconi Awards as Large Market Personality of the Year in 1990 and 1991.
In November 2012, Burbank was inducted into the National Radio Hall of Fame.
Burbank founded and co-owned Burbank's Real Bar-B-Q and Ribs restaurant in Sharonville, Ohio. In December 2009, the restaurant closed.
The Sharonville restaurant was the first to open and last to close. There were others, including one at I-75 and US 42 in Florence, Kentucky, one on Colonel Glenn Highway in Fairborn, OH near Wright State University and WPAFB and for a brief period, one in Columbus, OH at the corner of Bethel and Sawmill Roads. There was also a location in the Eastgate area of Cincinnati.
On March 7, 2007, Burbank announced that he would retire on December 31, at the expiration of his contract. The last show was broadcast on Friday, December 21, 2007. Despite Burbank's retirement, Earl Pitts' commentaries will continue to broadcast on its network of affiliates including WLW.
On September 23, 2009, Burbank returned to the airwaves at his old time slot of 3p-6p with then hosts Eddie Fingers and Tracy Jones promoting his new book "Voices In My Head."