f.y.e.

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For Your Entertainment
IndustryRetail
Founded1993
HeadquartersUnited States
ProductsCDs, Blu-ray/DVDs, and Video games
ParentTrans World Entertainment
Websitefye.com
 
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For Your Entertainment
IndustryRetail
Founded1993
HeadquartersUnited States
ProductsCDs, Blu-ray/DVDs, and Video games
ParentTrans World Entertainment
Websitefye.com

f.y.e., standing for "For Your Entertainment," is a chain of entertainment media stores in the United States. As one of several Trans World Entertainment brands, it began in 1993 and was expanded in 2001 after buying out and rebranding mall-based Camelot, Strawberries, Record Town and Coconuts stores. The store deals primarily with entertainment products such as selling, buying, and trading CDs, Blu-ray Discs, DVDs, video games, and books.

The landmarked downtown Boston Strawberries store at 411 Washington Street became an f.y.e. store, but closed in January 2012.[1] Strawberries is also a former brand of Trans World.

History[edit]

The first f.y.e. store opened in 1993 at the Trumbull Mall (now Westfield Trumbull) in Trumbull, Connecticut.[2][3] A second later opened in Eastview Mall in Victor, New York, and a third at Colonie Center in Albany, New York in 1997.[4]

In 2001, Trans World unified its other mall-based stores under the "f.y.e." name after buying out Camelot Music. During that year, a major re-branding campaign made f.y.e. the brand name for all of Trans World Entertainment's mall-based retail stores as well as many freestanding locations, though some freestanding or strip mall stores continued to operate under regional brands like Planet Music.

In 2006, Trans World began remodeling buildings that were former Coconut stores and Media Play outlets near Salt Lake City, Utah and Buffalo, New York into f.y.e. superstores.

f.y.e. closed over 100 locations in 2009[5] and 52 more in 2012 .


References[edit]

  1. ^ Grillo, Thomas, "Downtown Crossing record store to close", Boston Business Journal, Friday, December 23, 2011
  2. ^ "A mass-market push for interactive CD-ROM". USA Today. 11 November 1993. Retrieved 19 August 2011. 
  3. ^ Fitzpatrick, Eileen (5 July 1997). "Trans World at 25". Billboard 109 (27): 68, 75, 76. 
  4. ^ "New F.Y.E. store eyes Colonie site". bizjournals.com. 19 May 1997. Retrieved 19 August 2011. 
  5. ^ Churchill, Chris (12 November 2009). "Trans World to close 125 f.y.e. stores". Albany Times Union. Retrieved 14 January 2011. 

External links[edit]