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Franzia is a brand of wine produced by The Wine Group, known for its box wines sold in 3 and 5-liter cartons. Franzia wines, throughout their history, were known as affordable table wines, popular in the 60s and 70s as "jug wine", and now as "box wine". The Wine Group is the third largest wine company in the world, behind Constellation Brands and the E&J Gallo Winery. The Franzia brand today has no business relationship with Fred Franzia of the Bronco Wine Company, known for its low-cost Charles Shaw wines. The Franzia family sold the brand to Coca-Cola in 1973 when Fred Franzia was in his early adult years; and it was sold to The Wine Group in 1981.
Teresa Franzia (May 30, 1879 – April 8, 1949), born Teresa Carrara, was the founder of the Franzia Wine Company. Teresa started the company in 1906. Teresa's daughter Amelia Franzia Gallo was the wife of Wine Maker Ernest Gallo. Teresa loaned Ernest the money to start his company.
Franzia is known by many college age students for a popular drinking-game, simply referred to as "Slapping the Bag" Or "Slapping the Baby." The task is for a group to finish the "baby" or "bag" of Franzia by slapping the bag while drinking directly from the discharge spigot, passing it to a friend, then repeating the process until the bag is empty.
"Babies" are very convenient for sneaking alcohol into music festivals due to their flexibility.
Another common college game that includes bagged wine is the "Tour de Franzia". A player(s) use some type of childlike vehicle (scooter, tricycle, pogo stick) to ride on some form of an indoors track in a rally fashion. The player must consume from the bag for a set duration before each lap, as well as each player rotates their turn after two laps. The game continues until one team reaches the amount of laps agreed upon.
In homeless culture the bag of wine is often removed from the box and referred to as a "space bag".
A University of Tennessee student was hospitalized with a blood alcohol level of nearly .45 following a 'boofing' incident involving Franzia wine on September 22, 2012.