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It was spoken by Gable, as Rhett Butler, in his last words to Scarlett O'Hara. It occurs at the end of the film when Scarlett asks Rhett, "Where shall I go? What shall I do?" as he leaves her. The line is memorable not only because it contains profanity, but also because it demonstrates that Rhett has finally given up on Scarlett and no longer cares what happens to her.
Prior to the film's release, censors objected to the use of the word "damn" in the film, a word that had been prohibited by the 1930 Motion Picture Association's Production Code, which was first enforced in July 1934. However, before 1930 the word "damn" had been relatively common in films. In the silent era, John Gilbert even shouted "Goddamn you!" to the enemy during battle in The Big Parade (1925). The Production Code was ratified on March 31, 1930, and was effective for motion pictures whose filming began afterward. Thus, talkies that used "damn" include Glorifying The American Girl (1929), Flight (1929), Gold Diggers Of Broadway (1929), Hell's Angels (1930), The Big Trail (1930), The Dawn Patrol (1930), and The Green Goddess (1930). Although legend persists that the Hays Office fined producer David O. Selznick $5,000 for using the word "damn", in fact the MPA board passed an amendment to the Production Code a month and a half before the film's release, on November 1, 1939, that forbade use of the words "hell" or "damn" except when their use "shall be essential and required for portrayal, in proper historical context, of any scene or dialogue based upon historical fact or folklore...or a quotation from a literary work, provided that no such use shall be permitted which is intrinsically objectionable or offends good taste". With that amendment, the Production Code Administration had no further objection to Rhett's closing line.
It is actually the second use of "damn" in the film. The term "damn Yankees" is heard in the parlor scene at Twelve Oaks. It was also not the first use of profanity since the Production Code came into effect – Warner Bros. made a "blooper" reel featuring Looney Tunes character Porky Pig saying the word "bitch", though the "blooper" reel was an inside joke and wasn't released publicly until 2006.