Forever Living Products

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Forever Living Products International, Inc.
TypePrivate
IndustryMulti-level marketing
Founded1978
HeadquartersScottsdale, Arizona, USA
Key peopleRex G. Maughan, Founder, Chairman of the Board and CEO
Revenue$2.5 billion in 2010
Employees4,100 in 2006.
Websitewww.foreverliving.com
 
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Forever Living Products International, Inc.
TypePrivate
IndustryMulti-level marketing
Founded1978
HeadquartersScottsdale, Arizona, USA
Key peopleRex G. Maughan, Founder, Chairman of the Board and CEO
Revenue$2.5 billion in 2010
Employees4,100 in 2006.
Websitewww.foreverliving.com

Forever Living Products International, Inc. (FLPI) is a Scottsdale, Arizona-based multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics, nutritional supplements, and personal care products. FLP was founded in 1978 by Rex Maughan, who also serves as the company's CEO.[1]

Business model[edit]

FLPI's products are sold by multi-level marketing via online channels and through in-person presentations by the company's network of independent distributors.[2]

A three-part special report by the Manila Times discussed similarities between FLPI's business model and an illegal pyramid scheme, noting that FLPI participants are said to be rewarded primarily for recruiting new members to the organization, rather than for selling products to genuine end-users.[3]

Products[edit]

FLPI's primary product is an aloe vera beverage. The company also markets various personal care, skincare, petcare and household products made from aloe, including lotions, creams, soaps, hair care products, deodorant, aftershave, lip balm, toothpaste, colognes and perfumes, laundry detergent, and a burn salve.

In 1983, FLPI launched its Forever Bee products—a dietary supplement line consisting of royal jelly, bee pollen, bee propolis, and pure honey. The company later expanded its product line to include dietary supplements consisting of aloe combined with vitamins, ginseng, minerals, fish oils, garlic, and other supplements.

Violations in Hungary[edit]

Claims made about FLPI products were found to be in violation of several laws in Hungary related to advertising, registration of nutritional products, and the use of cosmetics as medicinal agents. As a result, the company was fined 60 million HUF (approximately $280,000 USD).[4]

Copyright & Trademark Lawsuit and Logo Change[edit]

In 2007, author Richard Bach won a lawsuit against the company for copyright infringement and trademark infringement.[5] The lawsuit stated that for over 20 years Forever Living had used the character, storyline, and copyrighted excerpts from the novel Jonathan Livingston Seagull to promote its marketing plan. Forever Living was also accused of using images from the motion picture and novel as its corporate logo, and reproducing it on merchandise, jewelry, products, packaging, and promotional materials.[6][7] Shortly after, Forever Living changed its company logo from a seagull to an eagle.

References[edit]

External links[edit]