After signing an investment deal with the Welsh Development Agency, construction was started on the greenfield site in 1977. The 1,525,270 square feet (141,702 m2) plant began production in 1980, and specialises in producing petrol engines. Its first product was the CVH engine used in the then new third generation European Escort of that year.
The plant currently produces the following Ford products:
Jaguar Land Rover have a "plant-within-a-plant" at Bridgend, which saved considerable investment costs by JLR. Staffed by workers dedicated to Jaguar production of the AJ-V8 engine, it includes a linked flow-line of computer numerically controlled machines with automated loading and assembly. Component supply is on a "just-in-time" basis.