Foodfight!

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Foodfight!
Foodfight! DVD cover.jpg
DVD cover
Directed byLawrence Kasanoff
Produced byLawrence Kasanoff
Joshua Wexler
George Johnsen
Jimmy Ienner (executive producer)
Gregory Cascante (co-executive producer)
Daniel K.S. Su (co-executive producer)
Robert D. Cain (co-executive producer)
Written byBrent Friedman
Rebecca Swanson
Sean Catherine Derek
Lawrence Kasanoff
Story byLawrence Kasanoff
Joshua Wexler
StarringCharlie Sheen
Wayne Brady
Hilary Duff
Larry Miller
Chris Kattan
Eva Longoria Parker
Harvey Fierstein
Jerry Stiller
Cloris Leachman
Christopher Lloyd
Music byWalter Murphy
Editing byRay Mupas
Craig Paulsen
Ann Hoyt
Sean Rourke
StudioThreshold Entertainment
Distributed byLions Gate Entertainment (Proposed Distributor)
Boulevard Entertainment (UK)
Viva Pictures (USA)
Release dates
  • June 2012 (2012-06)[1]
Running time87 minutes
CountryUnited States
LanguageEnglish
Budget$65 million
Box office$73,706[2]
 
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Foodfight!
Foodfight! DVD cover.jpg
DVD cover
Directed byLawrence Kasanoff
Produced byLawrence Kasanoff
Joshua Wexler
George Johnsen
Jimmy Ienner (executive producer)
Gregory Cascante (co-executive producer)
Daniel K.S. Su (co-executive producer)
Robert D. Cain (co-executive producer)
Written byBrent Friedman
Rebecca Swanson
Sean Catherine Derek
Lawrence Kasanoff
Story byLawrence Kasanoff
Joshua Wexler
StarringCharlie Sheen
Wayne Brady
Hilary Duff
Larry Miller
Chris Kattan
Eva Longoria Parker
Harvey Fierstein
Jerry Stiller
Cloris Leachman
Christopher Lloyd
Music byWalter Murphy
Editing byRay Mupas
Craig Paulsen
Ann Hoyt
Sean Rourke
StudioThreshold Entertainment
Distributed byLions Gate Entertainment (Proposed Distributor)
Boulevard Entertainment (UK)
Viva Pictures (USA)
Release dates
  • June 2012 (2012-06)[1]
Running time87 minutes
CountryUnited States
LanguageEnglish
Budget$65 million
Box office$73,706[2]

Foodfight! is a 2012 American computer animated family film produced by Threshold Entertainment and directed by Larry Kasanoff. The film features the voices of Charlie Sheen, Wayne Brady, Hilary Duff, and Eva Longoria. It was originally planned for a Christmas 2003 release[3] and was pushed to late 2005.[4] The Fireman's Fund Insurance Company and International Film Guarantors were set to auction off the film and all associated rights in September 2011, to settle C47 Productions and Threshold Animation Studios defaulted loan for the film.[5][6]

Plot[edit]

Foodfight! takes place in the supermarket at night after everyone has left. The grocery store transforms into a city, and from every door of this city comes two types of characters: well-known marketing icons and new characters, including Dex Dogtective (Charlie Sheen), Sunshine Goodness (Hilary Duff) and Daredevil Dan (Wayne Brady). They all hang out at the Copa-Banana in the produce section. Soon, Brand X moves into town, and Lady X (Eva Longoria) and her minions try to take over.[7] The animated icons and fictional characters of products — like Mr. Clean and Charlie the Tuna — fight the evil "Brand X".[8]

Cast[edit]

Production[edit]

The film was created and produced by the digital effects shop at Threshold Entertainment. In late 2002-early 2003, Larry Kasanoff reported that hard drives containing film files had been stolen in what he called an act of "industrial espionage". A release date in 2005 was later announced, but missed. Another distribution deal was struck in 2007, but again, nothing came of it. Finally, in 2011, the film was auctioned for $2.5 million.[11]

Release[edit]

In June 2012, Foodfight! received a limited release in the United Kingdom, grossing £13,003 on its opening weekend,[1] and it was released on DVD in Europe that October.[12][13] In February 2013, the film was released on VOD[14] and was released on DVD in the United States in May 2013.[15]

Reception[edit]

At the time Foodfight! was announced, the film was denounced for taking product placement to the extreme, and doing it in a film targeted at children.[16] The AV Club stated that "...the grotesque ugliness of the animation alone would be a deal-breaker even if the film weren’t also glaringly inappropriate in its sexuality, nightmare-inducing in its animation, and filled with Nazi overtones and iconography even more egregiously unfit for children than the script’s wall-to-wall gauntlet of crude double entendres and weird intimations of interspecies sex."[17]

References[edit]

  1. ^ a b "UK Box Office: 15 - 17 June 2012". UK Film Council. Retrieved 30 December 2012. 
  2. ^ Foodfight! International Box Office listing at BoxofficeMojo
  3. ^ Eisenberg, Daniel. Time, 2 September 2002, "It's an Ad, Ad, Ad World". Accessed 23 August 2011.
  4. ^ Taub, Eric A. New York Times, 17 May 2004, "For This Animated Movie, A Cast of Household Names". Accessed 23 August 2011.
  5. ^ DeMott, Rick. Animation World Network, 23 September 2011. "Foodfight Animated Feature Up for Auction". Accessed 24 November 2011.
  6. ^ The Hollywood Reporter, 23 September 2011. "NOTICE OF PUBLIC SALE - ANIMATED FEATURE MOTION PICTURE: 'FOODFIGHT'".
  7. ^ "Official website". 
  8. ^ TDRL Pursues Paradigm Shift With Foodfight!
  9. ^ a b c d e f g h i j Official cast list. Accessed December 23, 2009.
  10. ^ a b c "Foodfight! Cast". Allrovi. Retrieved June 4, 2011. 
  11. ^ Mallory, Michael (May 31, 2012). "The Long, Strange Odyssey of 'Foodfight!'". Animation Magazine. Retrieved January 1, 2013. 
  12. ^ Beck, Jerry (7 May 2012). ""Foodfight!" Coming To DVD". Cartoon Brew. Retrieved 15 May 2012. "The latest word is that England’s Boulevard Entertainment has picked up the rights for DVD – in Europe." 
  13. ^ "Foodfight!". Amazon.co.uk. Retrieved 30 December 2012. 
  14. ^ "Twinkies Live On -- in Film! Foodfight Will Hit Screens in 2013 From Viva Pictures". Marketwire. 19 November 2012. Retrieved 30 December 2012. 
  15. ^ "Foodfight! (2012)". Amazon.com. Retrieved March 5, 2013. 
  16. ^ Commercial Alert Criticizes Movie-Length Ad Targeted at Kids
  17. ^ Rabin, Nathan (February 27, 2013) Supermarket Brands Sponsored Case File #34: Foodfight!, The AV Club, retrieved April 17, 2013

External links[edit]