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Five Alive (currently stylized as 5 alive) is a line of fruit juice blends created by Minute Maid, a sub brand of The Coca-Cola Company. The name refers to the five fruit juices each variety contains. Five Alive's slogan is currently "Feel Alive!", and has the tag-line of "Come alive with 5 Alive" in the UK, and "Five Alive is a refreshing citrus beverage for families that contains the juice of five citrus fruits you can enjoy all day long" in the USA. In the 1980s, it was promoted by Wayland Flowers and Madame.
Once widely available in the U.S., it is now more difficult to find. Five Alive is, however, still widely distributed in Canada and in the UK, as a plastic bottled or canned drink, also in 250 ml cartons suitable for vending machines or as a frozen concentrate. Also available in 1.89L cartons or 2.44L plastic jugs), as well as 200mL tetrapak boxes.
Five Alive is not a significant source of saturated fat, trans fat, cholesterol, fibre, vitamin A, calcium, or iron. The Nutrition Facts label on the Canadian 341 mL ready-to-serve can of Five Alive claims the beverage contains 140% of the recommended daily intake of vitamin C. Five Alive contains 110 calories and 27 grams of sugar per 240 mL. U.S. Five Alive containers depict five fruits on the label, but is only 41% fruit juice, listing high fructose corn syrup as an ingredient after filtered water. In the United Kingdom, quantitative ingredient labeling is mandatory; U.K. labels show that Five Alive contains 42% fruit juice, but also 22% sugar and several artificial sweeteners.
Canadian alternative rock band Barenaked Ladies recorded a song for their 1989 demo tape Buck Naked called "Couldn't Care Less" in which there was a line where they sang "What are the five fruits in Five Alive juice?". During their live performances from that period they often responded to the question with either "apples, cheese, broccoli, pimento, and piglet" or "apples, cheese, broccoli, pimento, and blood."
In a skit on Saturday Night Live, three Southern ladies (played by Cheri Oteri, Ana Gasteyer and guest host Claire Danes) were on their first trip to France. When asked what beverage they would like to order, one asked, "Do y'all have Five Alive?"
American rock band The Hold Steady album ""Almost Killed Me" song "Knuckles" contains the line "I've been trying to get people to call me SunnyD. 'Cause I've got the good stuff kids go for. People keep calling me Five Alive."