Faygo

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The Faygo logo

Faygo Beverages, Inc. is a soft drink company headquartered in Detroit, Michigan. The beverages produced by the company, branded as Faygo or Faygo Pop, are distributed in the Midwest, Mid-Atlantic, Central Southern regions of the United States, and southern Canada. Faygo Beverages, Inc. is a wholly owned subsidiary of the National Beverage Corporation, Started in Detroit, Michigan in 1907, as Feigenson Brothers Bottling Works .[1] As the company expanded, they felt the brand name was too long and changed it to Faygo. [2] The brothers ran the company until the mid-1940s, when they turned it over to their sons.[1] In the 1950s, the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.[1]

Faygo bottling plant and corporate offices, Detroit.

Because the drink had a limited shelf life, Faygo was only sold in Michigan until the late 1950s. Company chemists later resolved this issue by installing a filtration system to remove impurities from the plant's water.[1] In the 1960s, the soda's regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games.[1] Commercials produced in the 1970s featured "everyday people" on the Boblo Boat singing the "Faygo Boat Song".[1] Tree Sweet Products Corp. sold the company to National Beverage Corp. in 1987.[3] In 2007, Faygo celebrated its 100th anniversary.[1]

Faygo brands received some high praise from the culinary industry when it was announced that the September 2009 issue of Bon Appétit magazine ranked Faygo Root Beer as the best tasting American root beer, describing it as "dry and crisp, with a frothy head, a good bite and a long finish."[4][5]

In popular culture[edit]

Faygo is often talked about by the horrorcore group Insane Clown Posse, who reference Faygo in several of their songs.[6][7] Positive audience reaction to an early concert performance in which Violent J threw an open bottle at a row of hecklers resulted in the group continuing to spray their audiences with the drink.[7] This practice was repeated and then developed into the Juggalo culture's "Faygo Showers."[citation needed]

Faygo was referenced in the song "Street Dreams" by rapper Machine Gun Kelly on his 2013 album Black Flag

Faygo has been constantly referred to in the web-comic Homestuck by the character Gamzee Makara as his "Wicked Elixir" or "Rude Elixir". The character also possesses Juggalo-like traits.

A 3-liter bottle of Faygo Moon Mist

References[edit]

  1. ^ a b c d e f g Smith, Joel (March 2, 2007). "Faygo celebrates 100th birthday". The Detroit News. Retrieved 2008-10-30. 
  2. ^ Anders, Melissa (April 28, 2013). "What's in a name? Here are the stories behind Biggby, Zingerman's, Founders, Faygo, Domino's". The Flint Journal. Retrieved 28 April 2013. 
  3. ^ "National Beverage Corp. Company History". Funding Universe Company Profiles. Funding Universe. Retrieved 2008-07-17. 
  4. ^ "root beer". Bon Appétit 54 (9): 26. September 2009. 
  5. ^ Sylvia Rector; Nancy Chipman Powers (August 28, 2009). "What's going on: Faygo Root Beer ranked No. 1". Detroit Free Press. Archived from the original on 09-01-2009. Retrieved 23 April 2012. 
  6. ^ Dominic, Serene (October 29, 2008). "(Not) just a juggalo". Metro Times. Retrieved 2008-10-30. 
  7. ^ a b Brant, Marley (2004). Tales from the Rock 'n' Roll Highway. Billboard Books. pp. 43–52. ISBN 0-8230-8437-X. 

External links[edit]