Fabio Lanzoni

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Fabio Lanzoni
Fabio Lanzoni with nephews.jpg
Fabio Lanzoni (middle) in Los Angeles, 2007
BornFabio Lanzoni
(1959-03-15) March 15, 1959 (age 55)[1][2]
Milan, Italy
OccupationModel, actor
Height6 ft 3 in (1.91 m)
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Fabio Lanzoni
Fabio Lanzoni with nephews.jpg
Fabio Lanzoni (middle) in Los Angeles, 2007
BornFabio Lanzoni
(1959-03-15) March 15, 1959 (age 55)[1][2]
Milan, Italy
OccupationModel, actor
Height6 ft 3 in (1.91 m)

Fabio Lanzoni (Italian pronunciation: [ˈfaːbjo lanˈtsoːni]); born 15 March 1959),[1][2] widely known simply as Fabio, is an Italian fashion model, spokesperson, and actor, who appeared on the covers of hundreds of romance novels throughout the 1980s and 1990s.[3]


Television and media[edit]

Fabio starred in the syndicated TV series Acapulco H.E.A.T. as the role of Claudio. He was also featured in calendars, led a fragrance campaign for Mediterraneum by Versace, and landed a role in commercials for "I Can't Believe It's Not Butter!". He appeared in "The Bold and the Beautiful" a number of times, as a close friend of the character Sally Spectra (Fabio and Darlene Conley, who played Sally, were close friends in real life). He appeared in one episode of Step by Step called "Absolutely Fabio". Fabio has also appeared on the two Nickelodeon television series Ned's Declassified and Big Time Rush. In 2010, he played the character Captain Hawk in an episode of The Suite Life on Deck called "Senior Ditch Day". He has also cameoed in the films Dude, Where's My Car?, Spy Hard and Zoolander.

In 1994, Fabio released an album titled Fabio After Dark, which included soliloquies on his philosophy of love.[3]

Fabio can also be seen posing as the hero Kuros on the cover of the 1989 video game Ironsword: Wizards & Warriors II for the Nintendo Entertainment System. Fabio hosted the American reality television series Mr. Romance in 2005. The series featured a dozen male contestants competing for the title of "Mr. Romance" and the opportunity to appear as a romance novel cover model.

In collaboration with Eugena Riley, Fabio has written a series of historical romance novels: Pirate, Rogue, Comanche, Viking and Champion. He wrote three more books in collaboration with Wendy Corsi Staub titled Dangerous, Wild, and Mysterious. Robert Gottlieb became Fabio's literary agent in 1992.


One of Fabio's most memorable advertising campaigns was for I Can't Believe It's Not Butter!. He was the spokesperson for the company since 1994. He was also the spokesperson for the Geek Squad in 2007, Oral-B's Sensitive Advantage Toothbrush in 2006 (whose ad was featured in Times Square), and one of his most popular ads to date is for Nationwide Insurance. In 2006, the commercial for Nationwide aired during the Super Bowl and was the most viewed commercial for the game, garnering over 1 million views within two weeks. Other endorsements included Wickes Furniture, Ames Hardware, Old Spice, and the American Cancer Society.[4]

On July 26, 2011, Old Spice launched a new campaign on YouTube in which Fabio challenges Isaiah Mustafa to try to replace him as the New Old Spice Guy. The online challenge was entitled Mano a Mano in el Baño (hand-to-hand in the bathroom). Mustafa emerged as the winner, though Fabio's Old Spice YouTube Channel received more than 9 million views in the week after its debut, rising to Number 4 on YouTube for the week.[5]

Once a spokesperson for the American Cancer Society, Lanzoni has recently spoken for the controversial Burzynski Clinic, where his sister was receiving treatment for ovarian cancer. Lanzoni stated in a recent interview, "He is a genius. He definitely, I believe, he has the cure for cancer. … They have to let him get his office back and let him do his work …"[6] A response made by David Gorski, MD, PhD at his Respectful Insolence blog reads "No one knows how he or she will react to a loved one dying of cancer. However, ... does not entirely excuse the spouting of pure nonsense in the service of an unproven cancer cure that could endanger other patients by enticing them to go to the Burzynski Clinic too."[7] Fabio's sister died in August 2013.

Business ventures[edit]

In 2003, Fabio launched a clothing line at the Sam's Club division of Walmart.[citation needed] The line was casual wear for women. Prior to his clothing line, he wrote a fitness book and created a work-out video called Fabio Fitness. In 2008, he launched Healthy Planet Vitamins, a company selling whey protein, glutamine, and colostrum products.[8]

Personal life[edit]

Fabio Lanzoni's hobbies include a passion for off-roading and motorcycles. He owns an extensive collection of 200 motorcycles including dirt bikes, racing bikes and a championship Ducati.

On March 27, 1999, 12 days after his 40th birthday, Fabio was involved in an accident in Busch Gardens Williamsburg, located in James City County, Virginia. Fabio rode in the first car of Apollo's Chariot, a roller coaster, during its first ride. During the rapid descent on the 210-foot drop after the lift hill, a goose collided with Fabio, leaving his nose covered in blood. The goose was killed during the drop and Fabio received a one-inch cut on his nose but no one else on the roller coaster was hurt.[2]


1990The Exorcist IIIAngeluncredited
1991Scenes from a MallHandsome Man
The Hard WayBar Patron/Bouncer (?)Uncredited
1992Death Becomes HerFabioMovie
Big Time Christmas LiveHimself
1993Acapulco HeatClaudio/Hotel owner
1996Spy HardHimself on the cliffUncredited
2000Dude, Where's My Car?HimselfCameo
Bubble BoyGil/Cult LeaderCameo
2010Big Time ChristmasHimself(TV Movie)
2011Hollywood Sex WarsHimselfCameo
1993RoseanneHimself"Guilt by Imagination" (Season 6, Ep.8)
1997Step by StepHimself"Absolutely Fabio" (Season 6, Ep.11)
2003Yes, DearHimselfOne episode (Season 4, Ep. 21)
2005Mr. RomanceHimself/Host
2006The Bold and the BeautifulFriendOne episode
Ned's Declassified School Survival GuideRomantic GuyOne episode
Bo! In The USAHimselfTwo episodes
2009Rob Dyrdek's Fantasy FactoryHimselfOne Episode
2010Big Time RushHimself3 episodes
The Suite Life on DeckCaptain Hawk"Senior Ditch Day"
2010Keith Lemon's World TourHimselfOne episode
2011Cupcake WarsHimselfOne episode
2012Rob Dyrdek's Fantasy FactoryHimself, Fabulous FabioOne episode
2013Lemon La Vida LocaHimselfOne episode
2014-Coronation StreetFabioITV Drama
2014The SimpsonsHimselfSeason Finale (Voice)
Music Video
1995I Kissed A Girl
2012Home – Flying Frog ProductionsGabe Tansley


  1. ^ a b "Fabio Biography (1959–)". Filmreference.com. Retrieved June 25, 2011. "Full name, Fabio Lanzoni; (born March 15, 1959 (some sources cite 1961), in Milan, Italy)" 
  2. ^ a b c "Showbuzz". CNN. March 31, 1999. Retrieved June 25, 2011. "Fabio, 38, was at Busch Gardens in Williamsburg" 
  3. ^ a b Sarah Lyall (September 23, 1993). "ON LOCATION WITH: Fabio; Please, Judge the Book by Its Cover". The New York Times. 
  4. ^ "Fabio". NNDB. Retrieved June 25, 2011. 
  5. ^ Sewell, Dan (2011). "Old Spice guy wins online hunk-off over Fabio". MSNBC. Associated Press. 
  6. ^ "Fabio Lanzoni - Burzynski: Cancer Is Serious Business, Part 2". Burzynski Movie. Retrieved 2013-04-29. 
  7. ^ "Eric Merola and Stanislaw Burzynski’s secret weapon against The Skeptics™: Fabio Lanzoni (I kid you not)". Retrieved 30 April 2013. 
  8. ^ http://healthyplanetnutrition.com/our_product.html

External links[edit]