Ever After High

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Ever After High
TypeFashion doll, web series, book series
CompanyMattel
CountryUniversal
Availability2013–present
Official website
 
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Ever After High
TypeFashion doll, web series, book series
CompanyMattel
CountryUniversal
Availability2013–present
Official website

Ever After High is a web series and a fashion doll franchise released by Mattel in July 2013. It is a companion line to the popular Monster High dolls. However, in this line the characters are based upon characters from fairy tales and fantasy stories. As with Monster High, the line varies in different countries.

Dolls[edit]

Ever After High is a toy-line based on the teenage sons and daughters of famous fairy tale characters. Created by Mattel, the producers of the Monster High line, these dolls follow in the hyper cute, mis-proportioned style of their predecessors. The first wave of fashion dolls included: Raven Queen, Apple White, Briar Beauty,and Madeline Hatter. This released was followed by: C.A. Cupid, Cerise Hood, Cedar Wood, Blondie Lockes, Ashlynn Ella, and Hunter Huntsman. Additional updated versions of some characters as well as doll accessories have also been released.

Storyline[edit]

Ever After High storyline is based on the lives of the teenage children of fairytale characters who are supposedly destined to follow in their parents’ footsteps in order keep their stories alive throughout the generations. People think that if they don't, these stories supposedly will cease to exist and the characters will disappear into oblivion. This controversial problem is the core conflict of the story. The main characters are Raven Queen, who is unhappy with her destiny, and Apple White, who is destined to "live happily ever after." Raven would prefer to create a new destiny for herself, while Apple White believes that if Raven changes her own story, this will put her own "happily ever after" in jeopardy. The school is divided into two cliques, the "Royals" and the "Rebels". The Royals are supporters of Apple, who embrace their destinies and are content with their fates. The Rebels are supporters of Raven, who prefer the idea of creating their own destinies. Many disagreements and fights result between the groups.

Characters[edit]

Media[edit]

Ever After High has released a website,[1] and a series of webisodes on YouTube.[2] The first two describe the stories of the lead characters Raven and Apple, and were released on 30 May 2013. A TV special aired in the Fall of 2013.

Book series[edit]

An Ever After High book has been released in October 2013, titled "the Storybook of Legends",[3] written by Shannon Hale. A sequel entitled "The Unfairiest of Them All" has been released in March 2014. It is also said that a third book will be released in August 2014, titled "Ever After High: A Wonderlandiful World" written by Shannon Hale. According to American National Toy Fair, the series is a trilogy, so the book series will end on August 2014.[4] they will be published by Little, Brown and Company based upon their success with the Monster High series of books. There are six short e-stories, each explaining the background of a major character, featuring (respectively) Apple White, Raven Queen, Briar Beauty,Maddie Hatter, Ashlyn Ella and Hunter Huntsman. There is also an short e-fairytale, "The tale of two sisters", which was featured in "the storybook of legends". A book called "once upon a time" is set to be released in October 2014 and will contain the six currant short stories as well as five new ones.

In-store marketing[edit]

In the US the dolls are currently available at many stores including Justice,[5] Target,[6] Toys R Us[7] along with various merchandise including T-shirts, journals and jewelry based on the line. In the UK, Debenhams, ASDA, Argos and Tesco currently sells the dolls.

See also[edit]

References[edit]

External links[edit]