Ever After High

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Ever After High
TypeFashion doll, web series, book series
CompanyMattel
CountryUniversal
Availability2013–present
Official website
 
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Ever After High
TypeFashion doll, web series, book series
CompanyMattel
CountryUniversal
Availability2013–present
Official website

Ever After High is a web series and a fashion doll franchise released by Mattel in July 2013. It is a companion line to the popular Monster High dolls. However, in this line the characters are based upon characters from fairytales and fantasy stories instead of monsters. As with Monster High and Barbie: Life in the Dreamhouse, the line varies in different countries and varies in languages.

Storyline[edit]

Taking place in the Fairytale World, Ever After High is a boarding school where attend the teenage children of fairytale characters who are supposedly destined to follow in their parents' footsteps in order keep their stories alive throughout the generations. People think that if they don't, these stories supposedly will cease to exist and the characters will disappear into oblivion. This controversial problem is the core conflict of the story.

The main characters are Raven Queen (who is unhappy with her destiny) and Apple White (who is destined to live "happily ever after"). Raven would prefer to create a new destiny for herself, while Apple White believes that if Raven changes her own story, this will put her own "happily ever after" in jeopardy. The school is divided into two cliques, the "Royals" and the "Rebels". The Royals are supporters of Apple, who embrace their destinies and are content with their fates. The Rebels are supporters of Raven, who prefer the idea of creating their own destinies. Many disagreements and fights result between the groups.

There are also "Roybels" who may not have decided yet or have a little bit of both writing their own destiny and following in some of their parents' footsteps, but that is a whole, other story.

Characters[edit]

Royal students[edit]

The Royals are those who agree that their futures are pre-determined and seek to protect the system that ties them to a destiny that most of them eagerly look forward to. They are represented by a crown and the colors red and gold.

Among the Royal Students are:


Rebel students[edit]

The Rebels are those students who disagree that their futures should be pre-determined and seek to change the system that condemns them to a destiny most of them do not want, and rewrite their own destiny. They are represented by a winged heart and the colors purple or gold.

Among the Rebel students are:


Roybel students[edit]

The Roybel students who don't identified themselves as Royals or Rebels, or have a little of both worlds.

Among the Roybel students are:

Ever After High Staff[edit]

Other adults[edit]

Pets[edit]

Media[edit]

Ever After High has released a website,[1] and a series of webisodes on YouTube.[2] The first two describe the stories of the lead characters Raven and Apple, and were released on 30 May 2013. A TV special aired in the Fall of 2013.

Book series[edit]

An Ever After High book has been released in October 2013, titled "The Storybook of Legends",[3] written by Shannon Hale. A sequel entitled "The Unfairest of Them All" has been released in March 2014. In August 2014, the third book titled "A Wonderlandiful World" written by Shannon Hale was released. According to American National Toy Fair, the series is a trilogy, so the book series ended on August 2014.[4] They were published by Little, Brown and Company based upon their success with the Monster High series of books. There are six short e-stories, each explaining the background of a major character, featuring (respectively) Apple White, Raven Queen, Briar Beauty, Maddie Hatter, Ashlynn Ella, and Hunter Huntsman. There is also an short e-fairytale, "The Tale of Two Sisters", which was featured in "The Storybook of Legends". A book called "Once Upon a Time" released in October 2014 and contains the six previously-released short stories as well as five new ones.

In-store marketing[edit]

In the US the dolls are currently available at many stores including Justice, Target and Toys R Us, along with various merchandise including T-shirts, journals and jewelry based on the line. In the UK, Debenhams, ASDA, Argos and Tesco currently sells the dolls.

See also[edit]

References[edit]

External links[edit]