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A considerable number of people believe that Elvis Presley did not die in 1977, but went into hiding for various reasons and remains alive to this day. This notion was popularized by the books of Gail Brewer-Giorgio and other authors. Several people even claim to have seen Elvis after he was supposed to have died. One rash of alleged sightings took place in Kalamazoo, Michigan, in the late 1980s. Such reports encountered much public ridicule and became fodder for humorous publications like the Weekly World News.