A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.
An electronic press kit (EPK) is a press kit equivalent in electronic form. An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form. The first known EPK, as we know it today, premiered live on the web on January 8, 1995 and was invented and given the exact name electronic press kit or EPK by Andre Gray, the inventor of online music sales certifications and winner of The Johannes Gutenberg Inventor Prize. Gray's EPK featured a bio, audio clips, videos, photos, press, set list, basic technical requirements, and a calendar and featured R&B singer and songwriter Aaron Hall as the first artist ever to have an EPK created on their behalf.
An electronic press kit can be distributed via the following media:
Video or audio cassette
The Internet (e.g. E-mail, WWW, newsgroups, etc.)
USB flash drive
Electronic press kits are also available on corporate websites, where kits are offered in PDF format.
Contents depend on the industry and target audience. For instance, an EPK in the music industry might contain the following:
High resolution press photos
Offline website or website links
Press reviews and interviews
"RIYL" or "recommended if you like" list (list of artists in similar styles or genres)
High resolution photos or images of key executives, the company logo, products, etc.