Press kit

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A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.


Press kits are commonly used for:

Common components

Band press kits

Press kits are a common promotional tool used by musicians when launching a new album. Band press kits often have their own unique set of components, including:[citation needed]

Sports media guides

Main article: Media guide

Electronic press kit (EPK)

An electronic press kit (EPK) is a press kit equivalent in electronic form. An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form. The first known EPK, as we know it today, premiered live on the web on January 8, 1995 and was invented and given the exact name electronic press kit or EPK by Andre Gray, the inventor of online music sales certifications and winner of The Johannes Gutenberg Inventor Prize. Gray's EPK featured a bio, audio clips, videos, photos, press, set list, basic technical requirements, and a calendar and featured R&B singer and songwriter Aaron Hall as the first artist ever to have an EPK created on their behalf.

Distribution formats

An electronic press kit can be distributed via the following media:

Electronic press kits are also available on corporate websites, where kits are offered in PDF format.


Contents depend on the industry and target audience. For instance, an EPK in the music industry might contain the following:

See also