El Pollo Loco

From Wikipedia, the free encyclopedia - View original article

El Pollo Loco
TypePrivate
IndustryCasual Dining Restaurant, Restaurants
FoundedLos Angeles, California (1980)
HeadquartersCosta Mesa, California
Number of locations399[1]
Key people

Steve Sather (President, CEO)
Kay Bogeajis (Chief Operating Officer)
Larry Roberts (Chief Financial Officer)

Ed Valle (Chief Marketing Officer)
ProductsFire-grilled chicken and related Mexican food
Websiteelpolloloco.com
 
Jump to: navigation, search
El Pollo Loco
TypePrivate
IndustryCasual Dining Restaurant, Restaurants
FoundedLos Angeles, California (1980)
HeadquartersCosta Mesa, California
Number of locations399[1]
Key people

Steve Sather (President, CEO)
Kay Bogeajis (Chief Operating Officer)
Larry Roberts (Chief Financial Officer)

Ed Valle (Chief Marketing Officer)
ProductsFire-grilled chicken and related Mexican food
Websiteelpolloloco.com

El Pollo Loco is a fire-grilled chicken restaurant chain in the United States of America, specializing in Mexican-style grilled chicken.[2] Its signature chicken is deeply marinated in a proprietary blend of lime, fruit juice, garlic, spices and seasoning then grilled on an open flame by the restaurant’s Grill Masters.[3] The chain is committed to presenting their guests with quality, handmade Chicken Meals that are made with fresh, authentic ingredients like handmade guacamole, fresh salsa and fire-grilled chicken.[4] Restaurant service consists of: dine-in, take-out, and drive through options.[5] The company is headquartered in Costa Mesa, California and operates over 400 (as of March 2014) company-owned and franchised restaurants in the Southwestern United States.[4] "El Pollo Loco" is Spanish for "The Crazy Chicken".

Menu[edit]

Entrance to El Pollo Loco headquarters in Costa Mesa, California
A typical El Pollo Loco restaurant

El Pollo Loco citrus-marinates and fire-grills chicken and hand-crafts entrees using fresh ingredients inspired by authentic Mexican recipes. Chicken meals are available in individual, family and catering-sized portions always served with fresh handmade salsa and warm tortillas.[4] Throughout the years, the chain has expanded into burritos, signature Pollo Bowls, and tostada salads and serves items that compete with Chipotle Mexican Grill, Taco Bell, Del Taco, and other Mexican-style restaurants.[6][7][8]

History[edit]

Juan Francisco Ochoa started the restaurant in Guasave, Sinaloa, Mexico, in 1975.[9] By 1979, the chain had expanded throughout northern Mexico. In 1980, its first U.S. restaurant opened in Los Angeles, California, at 503 Alvarado Street, near Sixth Street.[10] In 1983, the American restaurants in the chain were acquired by Denny's, with an agreement that the Ochoa family would continue to operate the restaurants in Mexico. In 1991 El Pollo Loco opened its 200th restaurant. In 1994 El Pollo Loco added self-serve salsa bars in all restaurants and in 1995 El Pollo Loco earned a place in the Guinness Book of World Records for building the world’s largest burrito in Anaheim, California. The burrito was 3,112 feet long and weighed two tons.[11] American Securities Capital Partners acquired El Pollo Loco in 1999 and sold it to current owner Trimaran Capital Partners in 2005. In January 2007, El Pollo Loco was featured on NBC TV’s hit show The Apprentice: Los Angeles where contestants competed by creating and selling versions of El Pollo Loco’s Pollo Bowl.[12] El Pollo Loco was recognized by the World Franchising Network as a Top Franchise for Hispanics in 2010.[11]

Locations[edit]

In the U.S., the El Pollo Loco chain operates nearly 400 company-owned and franchised restaurants in Nevada, Arizona, Utah, Texas, and California. In 2012, El Pollo Loco restaurants went through a major makeover, with more than 55 of their restaurants sporting a newer more contemporary look. The revamped stores include grills that are visible to guests as they order, larger windows that shed more light on the colorful orange and blue hues of the dining room. The salsa bar moved from the dining room to a more central location near the front counter.[13]

Growth[edit]

El Pollo Loco saw systemwide sales up nearly 9% in 2012; fueled by limited-time offers, a new marketing campaign and restaurant remodels the company opened new restaurants in Las Vegas, NV, Torrance, CA and Oceanside, CA in the Summer of 2013. El Pollo Loco or its franchisees briefly operated several restaurants in metro Atlanta[14] and Boston,[15][16] New Jersey[17] and in the Hampton Roads area of Virginia;[18] these closed by 2011. The chain's franchised restaurants in the Portland, Oregon metropolitan area[19][20] also closed in 2011. An El Pollo Loco in the Foxwoods Resort Casino in Connecticut[21] closed in spring 2012. The last of four Chicago area[22] stores closed at the end of 2012.

Charity Partners[edit]

El Pollo Loco values the act of giving back to the communities that they are in. The brand created Fire-Grilled Fundraisers, an opportunity for nonprofit organizations to raise funds for their cause while dining at the restaurant. They also created El Pollo Loco Charities, a nonprofit 501© charity created and powered by volunteer employees of El Pollo Loco. El Pollo Loco Charities provide over 10,000 meals a year to help underprivileged families.[11]

References[edit]

  1. ^ http://www.elpolloloco.com/locations/all-locations.html
  2. ^ "El Pollo Loco Stirs Up New Summer Favorites", QSR Magazine, 12 August 2013, retrieved 10 Oct 2013 
  3. ^ "El Pollo Loco Opens Second Restaurant in Oceanside", Franchising.com, 20 August 2013, retrieved 10 Oct 2013 
  4. ^ a b c http://www.elpolloloco.com/about-us/
  5. ^ "El Pollo Loco® Flocks to Rohnert Park; Restaurant Scheduled to Open Tuesday, October 19th", El Pollo Loco, 19 October 2010, retrieved 10 Oct 2013 
  6. ^ "El Pollo Loco Expands Tostada Salad Line", Restaurants.com, 5 June 2013, retrieved 10 Oct 2013 
  7. ^ "Will East Coast go loco for an expanding El Pollo?", Los Angeles Times, 28 November 2006, retrieved 10 Oct 2013 
  8. ^ "El Pollo Loco to Be Sold for $400 Million", Los Angeles Times, 29 September 2005, retrieved 10 Oct 2013 
  9. ^ Diaz, Francisco (8 July 2011), "Entrepreneur of the Year is Named", Laredo Sun, retrieved 16 July 2013 
  10. ^ The Legacy of El Pollo Loco, El Pollo Loco website
  11. ^ a b c http://www.elpolloloco.com/contentAsset/raw-data/61990b90-b875-42b9-9308-8e176e684093/fileAsset/
  12. ^ "El Pollo Loco is Newest ‘Recruit’ on NBC’s The Apprentice: Los Angeles", Business Wire, 28 January 2007, retrieved 10 October 2013 
  13. ^ "El Pollo Loco joins fray of fast food makeovers", Orange County Register, 8 November 2012, retrieved 10 October 2013 
  14. ^ "El Pollo Loco Leaves Atlanta as Other Chains Make a Comeback". Tomorrow's News Today - Atlanta, October 5, 2011
  15. ^ "El Pollo Loco Opens 400th Restaurant in Chelsea, its First Boston Area Location Experienced Multi-Unit Restaurateurs Open Third of at Least 25 New Eng". Franchise.Com, May 27, 2008.
  16. ^ "El Pollo Loco in Chelsea Has Closed". Boston Restaurant Talk, January 14, 2010.
  17. ^ "Latin-flavor chicken chains haven't migrated to North Jersey in expected numbers". NorthJersey.com, May 3, 2012.
  18. ^ "3 El Pollo Loco restaurants closing". Virginia Pilot, February 17, 2011.
  19. ^ "Fast-food chains look toward growth in Portland market". The Oregonian, April 04, 2009.
  20. ^ "Restaurant spices up Wood Village Town Center". Portland Tribune, 15 July 2008.
  21. ^ "Take On A Chicken In A Game Of Tic-tac-toe". Hartford Courant, November 23, 2006.
  22. ^ "El Pollo Loco's Hombre in Chicago". Crain's Chicago Business, August 04, 2005.

External links[edit]