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Egg Beaters is a product marketed in the United States, claiming to be a healthy substitute for chicken eggs. Egg Beaters is primarily egg whites with added flavorings, vitamins and thickeners xanthan gum and guar gum. It contains no egg yolks.
Egg Beaters was introduced in 1972 and originally sold frozen as "Fleischmann's Egg Beaters". Advertisements at the time stated, "Fleischmann's has substituted yolk-like ingredients for the cholesterol packed yolk of a fresh egg." A 16 oz. package cost 79 cents in 1973. The refrigerated version was introduced in 1994. For a brief time, the company sold Egg Beaters With Yolk, which contained a small amount of yolk.
Egg Beaters are sold frozen or refrigerated in various size containers, and seven varieties, Original, 100% Egg Whites, Garden Vegetable, Cheese & Chives, Southwestern Style, Three Cheese, and Florentine. Most contain no fat or cholesterol, and all provide substantially less food energy (calories), fat and cholesterol than whole eggs.