Eataly

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Eataly
IndustryRestaurants, grocery store
Founded2007
Founder(s)Oscar Farinetti
WebsiteEataly (in Italian)
Eataly New York
 
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Eataly
IndustryRestaurants, grocery store
Founded2007
Founder(s)Oscar Farinetti
WebsiteEataly (in Italian)
Eataly New York

Eataly is a high-end Italian food market/mall chain comprising a variety of restaurants, food and beverage stations, bakery, and retail items. The first Eataly opened in Turin, Italy, in January 2007.[1] In New York City Eataly opened in August 2010.

Company[edit]

Eataly was founded by Oscar Farinetti, an entrepreneur, formerly involved in the consumer electronics business, and is sponsored by Slow Food.

Oscar Farinetti and his associates own about sixty percent of the Eataly while the remaining forty percent is owned by cooperatives of the COOP Group (the main Italian retailer).

Name[edit]

The name Eataly was coined by Celestino Ciocca, a brand strategy consultant who has worked for Texas Instruments as well as Ernst & Young. He first registered Eataly as a domain name on February 23, 2000 and later on (from June 2000) as a trademark.

Celestino Ciocca sold (by his family company) all his rights to the name to Natale Farinetti on February 3, 2004 (public deed repertorio n° 96538 – raccolta n° 11510).

Turin[edit]

Eataly has prepared food, such as this orata from the fish section in New York

In January 2007, Italian businessman Oscar Farinetti converted a closed vermouth factory in Turin into the first location of Eataly.[2] Eataly is located in the Lingotto district of Torino, and is easily accessible via the Lingotto metro station. The New York Times has described it as a "megastore" that "combines elements of a bustling European open market, a Whole-Foods-style supermarket, a high-end food court and a New Age learning center."[3] Farinetti planned early on that additional stores would open elsewhere in Italy and in New York.[3]

New York[edit]

Eataly in New York City, September 2010

The Eataly in New York City is located near Madison Square Park,[4][5] and owned by a partnership including Mario Batali, Lidia Bastianich and Joe Bastianich.[6] It is over 50,000 square feet (4,600 m2) in size,[7] and opened with a large amount of press coverage on August 31, 2010.[8][9][10][11]

Batali has described the place as a grocery store with tasting rooms. Mayor Michael Bloomberg attended the opening, praising Eataly for creating 300 new jobs.[12] Two weeks after opening, there were still lines extending down Fifth Avenue to get into the store[13] and it has since been very positively reviewed by the press.[1][14][15]

The New York Eataly was originally planned for a smaller space near Rockefeller Center.[16]

Other locations[edit]

The chain has additional locations in Italy, a few in Tokyo, and was also scouting for other locations as of 2010.[17] In 2012 Eataly opened in Rome its largest megastore, in the abandoned Air Terminal building near Ostiense Station. There is an Eataly in the Porto Antico area in Genova.

On December 2, 2013, Eataly opened a new location at 43 E. Ohio St. in Chicago, on a 63,000 square foot retail space,[18] making it the largest Eataly in the USA. The Chicago location is co-owned by Mario Batali and Joe Bastianich. The cost of the Chicago venture is estimated at $20 million.

Eataly co-owner Joe Bastianich confirmed that the next Eataly location will be in Philadelphia but the exact location has yet to be disclosed. [1]

References[edit]

  1. ^ a b Rackl, Lori (15 September 2010) Losing yourself in Eataly: Part learning center/grocery store/eatery, this emporium of Italian fare is Disney World for foodies, Chicago Sun-Times
  2. ^ Kummer, Corby. The Supermarket of the Future, The Atlantic (May 2007)
  3. ^ a b Tardi, Alan (24 October 2007) Spacious Food Bazaar in Turin Plans Manhattan Branch, The New York Times
  4. ^ Sifton, Sam (19 October 2010) Eataly Offers Italy by the Ounce, The New York Times
  5. ^ Ferretti, Elena (19 October 2010) Inside Mario Batali's "Eataly", Fox News Channel
  6. ^ Eataly in NYC is an Innovative Italian Business Model, Gather.com, August 25, 2010
  7. ^ Spartos, Carla (25 August 2010) Welcome to Eataly: A huge new marketplace in the heart of Manhattan gives New Yorkers a taste of Italy — without the flight, New York Post
  8. ^ Raphael Brion (25 August 2010) Welcome to Eataly, a 50,000 Sq. Ft. Italian Culinary Funhouse, Eater (New York)
  9. ^ EATALY OPENS: Batali, Bastianich & Co.'s Mega-Temple Of Italian Food, Revealed (PHOTOS), The Huffington Post, August 31, 2010
  10. ^ Fabricant, Florence (27 July 2010) Eataly, an Italian Food Hall, Opening Soon, The New York Times
  11. ^ Eataly prende per la gola anche gli americani, La Stampa (in Italian), August 2, 2010
  12. ^ DiGregorio, Sarah (1 September 2010) Even Michael Bloomberg Showed Up for Eataly's Opening, The Village Voice
  13. ^ Sutton, Ryan (15 September 2010) Batali’s Packed Eataly Hawks $193 Pork, Negronis: Ryan Sutton, Bloomberg
  14. ^ Platt, Adam (3 October 2010) Big Italy: Eataly brings the European-food-hall concept to the States, New York (magazine)
  15. ^ Martineau, Chantel (13 October 2010) Robert Sietsema at Manzo in Eataly, The Village Voice
  16. ^ Fabricant, Florence. Eataly Finally Set to Arrive, The New York Times, February 3, 2009
  17. ^ Bain, Jennifer (20 May 2010) Bain: Is Toronto ready for the Eataly phenomenon?: Oscar Farinetti weighs Toronto as a possible site for his Eataly vision, Toronto Star
  18. ^ Pollack, Penny. "The Eataly Chicago Guide". Chicago magazine. 

External links[edit]