Dove (toiletries)

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Dove
Dove wordmark.svg

Dove dove.svg
Dove Shampoo and Acondicionador
Product typePersonal care
OwnerUnilever
Introduced1955
 
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Dove
Dove wordmark.svg

Dove dove.svg
Dove Shampoo and Acondicionador
Product typePersonal care
OwnerUnilever
Introduced1955

Dove is a personal care brand owned by Unilever. Dove products are manufactured in Argentina, Australia, Brazil, Canada, Germany, India, Indonesia, Ireland, Mexico, Netherlands, Pakistan, Philippines, South Africa, Thailand, Turkey and United States. The products are sold in more than 35 countries and are offered for both women and men.[1] The Dove trademark and brand name is currently owned by Unilever. Dove's logo is a silhouette profile of the brand's namesake bird.

Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products. Dove is primarily made from synthetic surfactants, soaps (derived from vegetable oils such as palm kernel) and salts of animal fats (tallow). In some countries, but not UK, Dove is derived from tallow (like many soaps) and for this reason it is not considered vegan, unlike vegetable oil based soaps.[2][3] Dove is formulated to be pH neutral, a pH that is usually between 6.5 and 7.5.

Marketing campaigns[edit]

In 2006, Dove started the Dove Self-Esteem Fund. It purports to be "an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves". To this day, Dove have created a number of largely online-only short films, including Daughters (which also aired in a 75-second spot during the Super Bowl XL), Evolution (which won two awards at the Cannes Lions International Advertising Festival), Onslaught, and Amy.

Dove, a of Unilever, was one of the earliest brands to engage with consumers one-on-one using email marketing technology. In the late 1990s, using the EchoMail platform, the Dove brand created a personalized conversation providing specialized advice on users' skin and how to care for it, in addition to gathering consumer data and creating an informational network.[4]

Gallery[edit]

References[edit]

  1. ^ DOVE
  2. ^ http://www.thepetitionsite.com/takeaction/737024543
  3. ^ Ayyadurai, VA Shiva (2013). The Email Revolution: Unleashing the Power to Connect. pp. 94–95. ISBN 978-1621532637. 

External links[edit]