Doge (meme)

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The image often used for the "Doge" meme, a photograph of the Shiba Inu named Kabosu.
The original "Doge" inner monologue meme using the same photo.[1]

Doge (/ˈd/ DOHJ or /ˈdɡ/ DOHG; less commonly /ˈdɒɡi/ DOG-ee, /ˈdɒɡ/ DOG-ay, /ˈdɡ/ DOHG-ay, or /ˈdɒɡ/ DOG)[2] is an Internet meme that became popular in 2013.[3][4] The meme typically consists of a picture of a Shiba Inu dog, often with text written in multicolored Comic Sans MS in the foreground. The text is deliberately written in broken English, following the format of "such x", "many x", "very x" and "so x".[3][1] The word "wow" is also commonly used.[3]

The later variations of the meme using photos of a Shiba Inu originate from a Tumblr blog, Shiba Confessions.[5][6][7][8] However, the use of the intentionally misspelled "doge" dates back to June 2005, when it was mentioned in an episode of Homestar Runner’s puppet series.[9] In August 2013, images of the meme were spammed on Reddit's r/MURICA subreddit by 4chan's random imageboard, /b/.[10] A search of the term doge on Google Trends shows an explosion of popularity occurring in October 2013, and more so in the following month.[11] By November 2013, the meme had become widespread on the internet.[12] Google later created a Doge Easter egg: when doge meme was entered into the YouTube search bar, all of the site's text would be displayed in colorful Comic Sans, similar to the kind used by the meme.[13]

The meme was ranked #12 on MTV's list of "50 Things Pop Culture Had Us Giving Thanks For" in 2013.[14] Io9 compared the internal dialog of the Shiba Inu dogs to lolcat-speak.[15] The image most commonly associated with the meme is of a female Shiba Inu named Kabosu, taken from a blog documenting the dog's daily activities.[16] The spelling of doge has several variants, leading to debate on its actual pronunciation.[9][17] On December 13, Doge was named the "top meme" of 2013 by Know Your Meme.[18]

In December, the Dogecoin was introduced as a new cryptocurrency, making it the first cryptocurrency to be based on an Internet meme;[19][20][21][22] the viral phenomenon, along with usage of the Comic Sans MS typeface, gave it "the Internet density of a large star" according to Medium writer Quinn Norton.[23]

In late December 2013, members of the U.S. Congress discovered the meme. The memes created by the U.S. Congress members were met with negative criticism, with Huffington Post going as far to say that Doge was "killed" because of the Congress members' usage of the meme.[24][25]


  1. ^ a b Chen, Adrian (November 7, 2013). "Doge Is An Actually Good Internet Meme. Wow.". Gawker. Retrieved November 22, 2013. 
  2. ^ Wickman, Forrest (November 15, 2013). "How Do You Pronounce “Doge”?". Slate. Retrieved January 6, 2014. 
  3. ^ a b c Lamon, James. "Understand the "Doge" Meme In 7 Short Steps". The Bark Post. Retrieved November 22, 2013. 
  4. ^ Wolf, Asher (November 7, 2013). "Peake doge, so wow, much analytics". Twitter. Retrieved November 22, 2013. 
  5. ^ Chayka, Kyle (31 December 2013). "Wow this is doge". The Verge. Vox Media. Retrieved 31 December 2013. 
  6. ^ Broderick, Ryan (September 27, 2012). "Shiba Confessions Is Your New Favorite Thing". BuzzFeed. Retrieved November 22, 2013. 
  7. ^ Mezrahi, Samir (November 14, 2013). "14 Iconic Pieces Of History Made More Wow With Dog". BuzzFeed. Retrieved November 25, 2013. 
  8. ^ Broderick, Ryan (November 21, 2013). "Everything You Always Wanted To Know About Doge But Were Afraid To Ask". BuzzFeed. Retrieved November 25, 2013. 
  9. ^ a b Wickman, Forrest (November 15, 2013). "How Do You Pronounce "Doge"?". Slate. Retrieved November 22, 2013. 
  10. ^ Alfonso III, Fernando (August 26, 2013). "4chan spammed Reddit with an army of Shiba Inus". The Daily Dot. Retrieved November 22, 2013. 
  11. ^ "Google Trends - Doge". Google. Retrieved November 22, 2013. 
  12. ^ Moreau, Elise. "Doge Internet Meme". Web Trends. About. Retrieved November 25, 2013. 
  13. ^ "Easter Egg: YouTube in Comic Sans (Doge Meme)". November 24, 2013. Retrieved December 1, 2013. 
  14. ^ "From One Direction's Abs To Miley's Joint: 50 Things Pop Culture Had Us Giving Thanks For This Year". MTV. November 27, 2013. Retrieved December 1, 2013. 
  15. ^ "We who spoke LOLcat now speak Doge". 
  16. ^ "かぼすちゃんとおさんぽ。". Excite Japan. February 13, 2010. Retrieved November 28, 2013. 
  17. ^ Mashiur, Zoheb (November 17, 2013). "ANATOMY OF A MEME: DOGE". The Daily Star. Retrieved November 22, 2013. 
  18. ^ Wagstaff, Keith (December 13, 2013). "Comic Sans 'Doge' takes bite out of 'Unflattering Beyonce' to win Internet in 2013". NBC News. Retrieved December 25, 2013. 
  19. ^ Law, John (December 13, 2013). "Patent Nonsense, Coinbase Futures, and Who’s a Good Doggie? You Are!". CoinDesk. Retrieved December 25, 2013. 
  20. ^ Klee, Miles (December 10, 2013). "With its own cryptocurrency, Doge has officially conquered 2013". The Daily Dot. Retrieved December 25, 2013. 
  21. ^ Couts, Andrew (December 12, 2013). "Wow. Dogecoin is the most Internet thing to happen, ever.". Digital Trends. Retrieved December 25, 2013. 
  22. ^ Hillen, Brittany (December 11, 2013). "Dogecoin digital currency takes on Bitcoin with a bit of meme flair". Slashgear. Retrieved December 25, 2013. 
  23. ^ Norton, Quinn (December 23, 2013). "The Values of Money". Medium. Retrieved December 25, 2013. 
  24. ^ Logiurato, Brett (December 23, 2013). "Congress Has Finally Discovered 'Doge,' And It's Going About As Badly As You Would Expect". Business Insider. Retrieved December 29, 2013. 
  25. ^ Horowitz, Alana (December 23, 2013). "GOPers Ruin Beloved Internet Meme". Huffington Post. Retrieved December 29, 2013.