From Wikipedia, the free encyclopedia - View original article
Doge (often pronounced // DOHJ or // DOHG) is an Internet meme that became popular in 2013. The meme typically consists of a picture of a Shiba Inu dog accompanied by multicolored text in Comic Sans font in the foreground. The text, representing a kind of internal monologue, is deliberately written in a form of broken English. The content of doge's monologue is generally to chide an imaginary target for behaving a certain way.
Kabosu (Japanese: かぼす?), the female Shiba Inu featured in the original meme, was first pictured in a 2010 blog post by her owner Atsuko Sato, a Japanese kindergarten teacher. Afterwards, variations of the pictures using overlaid Comic Sans text were posted from a Tumblr blog, Shiba Confessions. However, the use of the intentionally misspelled "doge" dates back to June 2005, when it was mentioned in an episode of Homestar Runner’s puppet series.
In non-English speaking countries, "doge" is occasionally pronounced // DODGE. Those unfamiliar or unacquainted with the meme also use the pronunciations // DOG-ee, // DOG-ay, // DOH-gay, or simply // DOG.
Doge uses two-word phrases in which the first word is almost always one of five modifiers ("so", "such", "many", "much", and "very"), and the departure from correct English is to use the modifier with a word that it cannot properly modify. For example, "Much respect. So noble." uses the doge modifiers but is not "proper" doge because the modifiers go with the words they modify; the doge version would be "Much noble, so respect." In addition to these phrases, a doge utterance often ends with a single word, most often "wow" but with "amaze" and "excite" also being used.
In August 2013, images of the meme were spammed on Reddit's r/MURICA subreddit by 4chan's random imageboard, /b/. A search of the term doge on Google Trends shows an explosion of popularity occurring in October 2013, and more so in the following month. By November 2013, the meme had become widespread on the Internet. Google later created a Doge Easter egg: when doge meme was entered into the YouTube search bar, all the site's text would be displayed in colorful Comic Sans, similar to the kind used by the meme.
The meme was ranked #12 on MTV's list of "50 Things Pop Culture Had Us Giving Thanks For" in 2013. Io9 compared the internal dialog of the Shiba Inu dogs to lolspeak. The image most commonly associated with the meme is of a female Shiba Inu named Kabosu, taken from a Japanese blog documenting the dog's daily activities. The spelling of doge has several variants, leading to debate on its actual pronunciation. On December 13, Doge was named the "top meme" of 2013 by Know Your Meme.
In December 2013, the Dogecoin was introduced as a new cryptocurrency, making it the first cryptocurrency to be based on an Internet meme; the viral phenomenon, along with usage of the Comic Sans MS typeface, gave it "the Internet density of a large star" according to Medium writer Quinn Norton.
In late December 2013, members of the U.S. Congress produced material in the meme's style. The Huffington Post commented that Doge was "killed" because of the Congress members' usage of the meme.
By early 2014, Doge's popularity was sustained by internet communities on social media, accompanied by the rapid growth and acceptance of Dogecoin. In April 2014, Doge experienced a second major media resurgence due to revelations of the Dogecoin community's intent to sponsor Josh Wise in NASCAR and place a picture of the Shiba Inu on his vehicle.
In 2014, the advertisement agency DDB Stockholm had Doge feature prominently in an advertising campaign for the public transport company SL in Stockholm, Sweden. The advertisement concerned the company's special summer tickets, and featured Doge holding a public transport ticket in his mouth, with phrases such as "many summer", "such cheap" and "very buy".
Media outlets have embraced the meme while reporting on Doge or Dogecoin developments. Article titles referencing the Dogecar featuring phrases such as "so wow" and "very vroom" evidence the degree to which news sources have accepted the use of meme conventions while reporting on Doge.
|Wikimedia Commons has media related to Doge.|