Do Something

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Do Something
TypeNon-profit
IndustryNonprofit
Founded1993
Founder(s)Andrew Shue
Headquarters19 W 21st St, New York, NY
Key peopleNancy Lublin, CEO
ProductsNationwide Campaigns
Websitedosomething.org
 
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Do Something
TypeNon-profit
IndustryNonprofit
Founded1993
Founder(s)Andrew Shue
Headquarters19 W 21st St, New York, NY
Key peopleNancy Lublin, CEO
ProductsNationwide Campaigns
Websitedosomething.org

Do Something (also DoSomething.org) is a non-profit organization with the goal of motivating young people to take action around social changes through national campaigns and grants for projects that make an impact. The organization's CEO is Nancy Lublin, who founded Dress for Success in 1996.

History[edit]

The organization was co-founded in 1993 by American actor Andrew Shue and his childhood friend Michael Sanchze.[1] He stated his motivation was to encourage young people to become active citizens and leaders while also making community involvement fun.[2]

Overview[edit]

Do Something strives to create a culture of volunteerism and activism through social change among young people. According to the organization's website, it is one of the largest organizations in the United States that helps young people take action on causes they care about. By leveraging the web, television, mobile, and pop culture, the organization seeks to inspire, empower, and celebrate a generation of young people 25 and under who recognize the need to do something, believe in their ability to get it done, and take action.[3] As The New York Times [4] stated in their article about Do Something and their use of mobile media, "teenagers become members by completing a project suggested by Do Something or one they have created themselves and uploading photos or other evidence of their efforts to the organization’s Web site."

Do Something has monthly causes sponsored by companies like Staples, Aéropostale, Virgin Mobile, Intel and Toyota, that address issues that concern teenagers including voting, homelessness, education and texting and driving. The teen-led web-based organization has over 2.1 million members (and counting!) on its website, and it is estimated that through media and marketing the organization reaches over approximately 11 million young people annually

Campaigns[edit]

DoSomething.org spearheads national campaigns so young people can take action on things they care about. Teens For Jeans was born out of a partnership in 2008 with Aéropostale. The campaign looks to help clothe the over 1 million homeless teens across the country, by providing a top requested item: jeans.[5] People are encouraged to bring their gently worn jeans to Aéropostale, and they are then donated to over 1,000 homeless shelters in the United States and Canada. In 2011, 542,000 pairs of jeans were collected, and over one million pairs of jeans have been donated since the campaign started.[6] In 2012, 902,500 pairs of jeans was collected – enough to give jeans to every 1 out of 2 homeless teens in the U.S. Celebrities that have worked with the Teens for Jeans campaign include Nigel Barker,[7] Jay Sean,[8] Nikki Blonsky,[9] Chace Crawford,[10] David Archuleta, Ashley Greene, Justin Long and Demi Lovato, Rachel Crow. Partnering with H&R Block, "Craziest Thing I Did to Save Money" asked young people to submit photos of some of the bizarre things they have done to save cash. Over 9,000 stories were sent in, helping over 40,000 people learn how to make smarter financial decisions. Every year computers, TVs, and other "energy vampires" waste $10 billion of power when they're not in use. The "Don't Be a Sucker" campaign calls on young people to unplug these vampires in their classroom and mark them, so others are encouraged to the same. Over 1 million kilowatt hours of energy were saved as a result. DoSomething.org partnered with Phillip Phillips and VH1 Save the Music to create a crowd-sourced music video of his hit song 'Gone Gone Gone.' The goal of the video was to raise awareness about the fact that music education programs are being cut across America. There were 900 participants in the "Band Together" campaign. The video received over 19,000 views (and counting!) and six schools received a scholarship that will help revive their music education programs.

Clubs[edit]

There are thousands of DoSomething.org clubs all across the country working to make a difference. Anyone is eligible to create a club, so long as they complete two community projects or DoSomething.org campaigns a year. All clubs are eligible to submit grant applications for the opportunity to receive funding for those projects or campaigns. Anyone looking to start their own club can find the necessary resources (a handbook, action guide, and letter to their school administration) at DoSomething.org.

Do Something Awards[edit]

Formerly called the BR!CK Awards, the awards culminated in 1996 to recognize young people 25 and under who have done outstanding work in their communities and the world. The Do Something Awards include both young people making social change and individuals from the entertainment industry who have dedicated their time to activism and charity. The top four Do Something Awards nominees receive a $10,000 community grant, while the grand prize winner receives a $100,000 grant to push their community projects forward. The Awards were broadcast for the first time in 2007. In 2011, the Do Something Awards was hosted by Jane Lynch at the Hollywood Palladium in Los Angeles, California, and was broadcast on Vh1.[11] The list of performers include Demi Lovato, Foster the People, OneRepublic featuring B.o.B and many other celebrities such as Justin Bieber, Lady Gaga, Adam Lambert, Kristen Bell, Nick Cannon, David Beckham and Kim Kardashian.[12] In 2012, the Do Something Awards were hosted by New Girl cast members Jake Johnson, Max Greenfield, and Lamorne Morris.[13] In 2013, the Do Something Awards was hosted by Sophia Bush at The Avalon in Hollywood, California and was broadcast on VH1. The list of presenters include Harry Shum, Joan and Melissa Rivers, Darren Criss, Russell Simons and Roselyn Sanchez, among others. Celebs honored at the Do Something Awards include: Patrick Dempsey, Jesse Tyler Ferguson, Jennifer Hudson, LL COOL J, and Kelly Osbourne. Performances were made by: Fitz and The Tantrums, J.Cole, and Sara Bareilles.

Past Award Winners

See also[edit]

References[edit]

External links[edit]