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DoNotTrackMe, abbreviated as DNTMe, and formerly known as Do Not Track Plus (DNT+), is a free-of-charge browser add-on developed by Abine, a privacy company headquartered in Boston, Massachusetts that is BBB accredited. The purpose of the add-on is to stop many companies (Abine claims the number is over 600) from tracking users across the Internet, and it has received positive reviews from many high-profile organizations, including Business Insider and CNET. DoNotTrackMe stops these companies by blocking Internet trackers, which are defined by Abine as "a request that a webpage tries to make your browser perform that will share information intended to record, profile, or share your online activity." These trackers are put in place by companies like Facebook and Google Analytics to track Internet users, and tracking provides benefits for the companies, such as better tailoring of advertisements to users.
DoNotTrackMe has been featured in publications including PC Magazine, Forbes, The Wall Street Journal, and CNN. It has subsequently gained popularity and recognition, and currently has over 1,500,000 users.
DoNotTrackMe is available for Mozilla Firefox, Google Chrome, Safari, and Internet Explorer. As of October 2013[update] Abine said "We currently cannot develop DNTMe for mobile smartphones and tablets due to technology limitations, but we are actively working on other mobile products". DNTMe was first released for Firefox in March 2011.
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