Disney XD

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Disney XD
Logo Disney XD.svg
LaunchedFebruary 13, 2009 (2009-02-13)
Owned byDisney-ABC Television Group
(The Walt Disney Company)
Picture format720p (HDTV)
480i (SDTV)
SloganYes!
CountryUnited States
LanguageEnglish
Broadcast areaNationwide
International
HeadquartersBurbank, California
ReplacedToon Disney
Sister channel(s)Disney Channel
Disney Junior
ABC
ABC Family
ESPN
Soapnet
Websitedisneyxd.disney.com
Availability
Satellite
DirecTV292 (HD/SD)
1292 (VOD)
Dish Network174 (English, SD)
847 (Spanish, SD)
Cable
Available on most American cable systemsCheck local listings for details
IPTV
Verizon FiOS781 (HD)
251 (SD)
AT&T U-verse1304 (HD)
304 (SD)
 
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Disney XD
Logo Disney XD.svg
LaunchedFebruary 13, 2009 (2009-02-13)
Owned byDisney-ABC Television Group
(The Walt Disney Company)
Picture format720p (HDTV)
480i (SDTV)
SloganYes!
CountryUnited States
LanguageEnglish
Broadcast areaNationwide
International
HeadquartersBurbank, California
ReplacedToon Disney
Sister channel(s)Disney Channel
Disney Junior
ABC
ABC Family
ESPN
Soapnet
Websitedisneyxd.disney.com
Availability
Satellite
DirecTV292 (HD/SD)
1292 (VOD)
Dish Network174 (English, SD)
847 (Spanish, SD)
Cable
Available on most American cable systemsCheck local listings for details
IPTV
Verizon FiOS781 (HD)
251 (SD)
AT&T U-verse1304 (HD)
304 (SD)

Disney XD is an American digital cable and satellite television channel that is owned by the Disney Channels Worldwide unit of Disney-ABC Television Group, part of the Disney Media Networks division of the The Walt Disney Company. Aimed primarily at male pre-teens and teenagers 6–15 years of age, its programming consists of original first-run television series, current and former original series and made-for-cable films from sister network Disney Channel, theatrically-released movies, and live-action and animated programs from other distributors.

The channel offers an alternate Spanish language audio feed, either via a separate channel as part of a package of Spanish television networks sold by cable and satellite providers or a separate audio track accessible through the SAP option, depending on the provider.

As of August 2013, approximately 80,864,000 American households (70.81% of households with television) receive Disney XD.[1]

History

Disney XD was launched on February 13, 2009, taking over the channel space of Toon Disney. Many of the channel's programs – particularly animated series – previously aired on Toon Disney, mainly as part of the Jetix program block, which debuted in 2004 and ran on Toon Disney until the channel's shutdown. Disney XD carries the same name as an unrelated mini-site and media player on Disney.com, which stood for Disney Xtreme Digital,[2] though it is said that the "XD" in the channel's name does not have an actual meaning.

In mid-2012, Disney created Disney Shows, a YouTube channel that hosts episodes of Disney Channel and Disney XD series and shorts. Disney XD series available include Kick Buttowski, Kickin' It, Pair of Kings, and Zeke and Luther.[3]

Programming

Disney XD's schedule currently consists largely of original series aimed at pre-teens and young teenagers (including live-action series such as Kickin' It, Lab Rats, and Crash & Bernstein, to animated series such as Ultimate Spider-Man, The Avengers: Earth's Mightiest Heroes, Motorcity, Randy Cunningham: 9th Grade Ninja, and Tron: Uprising), and syndication of Disney Channel original series (such as Phineas and Ferb, The Suite Life of Zack & Cody, The Suite Life on Deck, Wizards of Waverly Place, and So Random!). The channel also airs former Disney XD original series (such as I'm in the Band, Pair of Kings, Zeke and Luther, and Kick Buttowski: Suburban Daredevil), and acquired live-action and Canadian animated programs (such as Mr. Young, Jimmy Two-Shoes, Kid vs. Kat, Rated A for Awesome, Fantastic Four, My Babysitter's a Vampire and Spider-Man). On July 31, 2013, Disney XD launched a block called Disney Fandom, on The Disney XD Platform. The three-day special event is geared towards Disney fans 13 And older, the event will feature the first three Pirates of the Caribbean movies, which were the first programs rated TV-14 to air on the network, a Star Wars documentary, as well as special episodes of On The Red Carpet, My Family Recipe Rocks!, Meet the Disney Legends, And Once Upon a Time.

In addition to full-length live-action and animated original series, the channel also debuts short series similar to those seen on Disney Channel during commercial breaks, such as Team Smithereen, Run, Alien, Run! and Marvo the Wonder Chicken. These shows often follow other network shows and last about two to three minutes or sometimes fifteen minutes, with the exception of a few short-form series. The channel also airs a youth-oriented "plays of the week" countdown segment called SportsCenter High-5, which is produced by ESPN's SportsCenter and airs periodically between shows; it also airs a short series featuring edited segments of ABC's Wipeout. Often, these shows are televised in the last two minutes of the program, with the exception of the Disney XD Shortstop, or following the ending of a movie.

A notable aspect of Disney XD's original series is that they tend to feature predominately male casts, and as such, its original programs feature very few females as main characters (with most live-action originals typically featuring only one female in its main cast) in comparison to Disney Channel's original programs, which tend to feature an equal or nearly equal amount of main characters of either gender. New episodes of live-action original series are usually aired on Monday and Tuesday nights, while new episodes of animated original series air on Saturday mornings. In addition, Disney XD airs original made-for-TV movies from Disney Channel and theatrically released feature films, but unlike Disney Channel, Disney XD typically does not air these movies in prime time; instead, films generally air during the late afternoon hours at 5 p.m. ET with double features airing a few times a week. The channel's first (and so far only) original television movie, Skyrunners, premiered on November 27, 2009.

Unlike Disney Channel (and similarly, fellow sister network Disney Junior), whose advertising comes in the form of program program promotions, underwriter sponsorships, and interstitials for Disney films, home video and game releases produced by the channel,[4] Disney XD operates as an advertiser-supported service running traditional television commercials in addition to promotions for the channel's shows.

Programming blocks

Marvel Universe

On April 1, 2012, Disney XD launched a block called Marvel Universe, with the premiere of Ultimate Spider-Man, followed by the returning The Avengers: Earth's Mightiest Heroes. The block is a result of Disney's 2009 acquisition of Marvel. The block also includes new short-form animation series and live-action interstitials.[5]

Marvel Animation announced in May 2012 and 2013, that its new shows, Avengers Assemble and Hulk and the Agents of S.M.A.S.H., would be shown on Disney XD as part of the Marvel Universe block and would be a part of the same fictional universe.[6]

Shows

Season(s)ShowFirst-RunNote
2The Avengers: Earth's Mightiest HeroesApril 1, 2012 - November 11, 2012Ended in 2012 to be replaced by Avengers Assemble
2Ultimate Spider-ManApril 1, 2012 – presentFrom April 2012 to October 2013, Ultimate Spider-Man was launched series on Disney Channel and Disney XD
1Avengers AssembleJuly 7, 2013 – present[6]Replaced "The Avengers: Earth's Mightiest Heroes"
1Hulk and the Agents of S.M.A.S.H.[6]August 11, 2013 – present

Related services

Disney XD HD

Disney XD HD logo since 2009

Disney XD HD is the branding used for the high-definition feed of the network. It is offered on some cable providers, as well as both satellite providers and IPTV providers in the Disney/ABC television networks preferred HD picture format of 720p. The high-definition feed airs a limited amount of programming in high definition, mainly Disney XD's original programming as well as certain films and episodes of Disney Channel series produced after 2009.

Other services

International channels

Disney XD, similarly born of a merger between Jetix and Toon Disney, is available around the world.

Asia

Disney XD is operated in India,[7] Japan, Malaysia, and Singapore.[8]

Japan

Known as Toon Disney before 2009, Disney XD in Japan broadcasts programs in Japanese and English.[9]

Malaysia

Disney XD was launched in Malaysia on September 15, 2012. It is the first international channel for children in Malaysia to air in HD. It also airs in in the SD picture format. The channel is available in four audio channels; English, Malay, Mandarin Chinese and Tamil.[10][11]

Canada

Disney XD was launched in Canada on June 1, 2011.[12]

Europe

In much of Europe the channel was known as Fox Kids until January 1, 2005, and Jetix until August 31, 2009. Multiple channels exist to serve different time zones, and countries, including Finland, France,[13] Germany, Greece, Ireland, Italy,[14] Netherlands, Norway, Poland,[15] Spain,[16] Sweden, Turkey,[17] and the United Kingdom.

Latin America

Five Latin America Disney XD channels serve Central and Southern America. Countries served include Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, and Venezuela.

South Africa

Disney XD is broadcast in South Africa.[18]

See also

References

  1. ^ Seidman, Robert (August 23, 2013). "List of How Many Homes Each Cable Networks Is In - Cable Network Coverage Estimates As Of August 2013". TV by the Numbers. Zap2it. Retrieved August 25, 2013. 
  2. ^ Disney to offer safe social site for kids, Chicago Tribune (via HighBeam Research), January 17, 2007.
  3. ^ "Disney Shows". YouTube. Retrieved January 19, 2013. 
  4. ^ Now that Duff's had enough...: is it time for Disney Channel to cash in and rethink no-ads strategy?, Daily Variety, June 6, 2003. Retrieved April 15, 2013.
  5. ^ "Disney XD preps block of Marvel shows: Premiere of 'Ultimate Spider-Man' to kick things off April 1". Chicago Tribune. 
  6. ^ a b c "Marvel Calls "Avengers Assemble" On DisneyXD". May 23, 2013. Retrieved June 9, 2013. 
  7. ^ "Disney XD India". Retrieved January 3, 2013. 
  8. ^ "BDA Singapore Launches Disney XD In Asia". BDA Creative Singapore. Retrieved December 27, 2012. 
  9. ^ "Disney XD Japan". Retrieved November 29, 2012. 
  10. ^ "Malaysia to premiere Disney XD". Kidscreen. July 19, 2012. 
  11. ^ "Disney XD Di Malaysia!". GUA.com.my. July 17, 2012. 
  12. ^ "ASTRAL LAUNCHES DISNEY XD JUNE 1, 2011 – KIDS' SPECIALTY CHANNEL AND MULTI-PLATFORM BRAND TO DEBUT ACROSS CANADA". CNW. 2011-03-11. 
  13. ^ "Disney XD France". Retrieved November 29, 2012. 
  14. ^ "Disney XD Italy". Retrieved November 29, 2012. 
  15. ^ "Disney XD Poland". Retrieved November 29, 2012. 
  16. ^ "Disney XD Spain". Retrieved November 29, 2012. 
  17. ^ "Disney XD Turkey". Retrieved November 29, 2012. 
  18. ^ "Disney XD South Africa". Retrieved November 29, 2012. 

External links