deviantArt

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deviantART, LLC.
Deviantart logo.png
URLdeviantART.com
SlogandeviantART: where art meets application!
Commercial?Yes
Type of siteArt display/Social networking service
RegistrationOptional
Available language(s)English
OwnerdeviantArt, LLC.
Created byAngelo Sotira, Scott Jarkoff, Matt Stephens and others
LaunchedAugust 7, 2000
Alexa rankSteady 137 (February 2013)[1]
Current statusActive
 
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deviantART, LLC.
Deviantart logo.png
URLdeviantART.com
SlogandeviantART: where art meets application!
Commercial?Yes
Type of siteArt display/Social networking service
RegistrationOptional
Available language(s)English
OwnerdeviantArt, LLC.
Created byAngelo Sotira, Scott Jarkoff, Matt Stephens and others
LaunchedAugust 7, 2000
Alexa rankSteady 137 (February 2013)[1]
Current statusActive

DeviantArt[2] (stylized as deviantART;[2] abbreviated as dA) is an online community showcasing various forms of user-made artwork. It was first launched on August 7, 2000 by Scott Jarkoff, Matthew Stephens, Angelo Sotira and others. deviantArt, Inc. is headquartered in the Hollywood area of Los Angeles, California, United States.[3]

DeviantArt aims to provide a platform for any artist to exhibit and discuss works. Works are organized in a comprehensive category structure, including photography, digital art, traditional art, literature, Flash, filmmaking, skins for applications, operating system customization utilities and others, along with extensive downloadable resources such as tutorials and stock photography. Additional utilities include journals, polls, groups and portfolios.

"Fella," a small robotic cat character, is the official deviantArt mascot.[4]

As of August 2010, the site consists of over 14.5 million members, and over 100 million submissions, and receives around 140,000 submissions per day. In addition, deviantArt users submit over 1.4 million "favorites" and 1.5 million comments daily.[5] The domain deviantart.com attracted at least 36 million visitors annually by 2008 according to a Compete.com study.[6] As of July 2011, it is the 13th largest social network with 3.8 million weekly visits.[7]

Contents

History

DeviantArt started as a site connected with people who took computer applications and modified them to their own tastes, or who “deviated” the applications from the originals designs. As the site grew, members in general became known as “deviants” and submissions as “deviations”.[8] DeviantArt was originally launched on August 7, 2000 by Scott Jarkoff, Matt Stephens, Angelo Sotira and others, as part of a larger network of music-related websites called the Dmusic Network. The site flourished largely because of its unique offering and the contributions of its core member base and a team of volunteers after its launch,[9] but was officially incorporated in 2001 about eight months after launch.[10]

DeviantArt was loosely inspired by projects like Winamp facelift, customize.org, deskmod.com, screenphuck.com, and skinz.org, all application skin-based websites. Sotira entrusted all public aspects of the project to Scott Jarkoff as an engineer and visionary to launch the early program. All three co-founders shared backgrounds in the application skinning community, but it was Matt Stephens whose major contribution to deviantArt was the suggestion to take the concept further than skinning and more toward an "art community". Many of the individuals involved with the initial development and promotion of deviantArt still hold positions with the project, from administrators to volunteers serving as gallery directors and Message Network Administration. Angelo Sotira currently serves as the chief executive officer of deviantArt, Inc.[10][11][12]

On November 14, 2006, deviantArt gave its users the option to submit their works under Creative Commons licenses giving the artists the right to choose how their works can be used.[13] A Creative Commons license is one of several public copyright licenses that allow the distribution of copyrighted works.

On September 30, 2007, a film category was added to deviantArt, allowing artists to upload videos. An artist and other viewers can add annotations to sections of the film, giving comments or critiques to the artist about a particular moment in the film.[14]

Website

The site has over 150 million images which have been uploaded by its over 15 million members, making deviantArt “the largest art platform today”.[15] Members of deviantArt may leave comments and critiques on individual deviation pages,[16][17] allowing the site to be called “a [free] peer evaluation application”.[18] Along with textual critique, deviantArt now offers the option to leave a small picture as a comment.[19] This can be achieved using an option of deviantArt Muro, which is a browser-based drawing tool that devaintArt has developed and hosts.[20] It is simple, with eight free brushes available for anyone’s use, although only members of deviantArt can save their work as deviations.[20] Another feature of Muro is what is called “Redraw”; it records the user as they draw their image, and then the user can post the entire process as a film deviation.[20]

Individual deviations are displayed on their own pages, with a list of statistical information about the image, as well as place for uploader and member comments , and ‘sharing’ through other social media (Facebook, Twitter, etc.).[21] These deviations are required to be organized into categories when a member uploads an image, and this facilitates the deviantArt’s search engine in finding images concerning similar topics.[22]

Individual members can also organize their own deviations into folders, allowing further organization on their personal pages.[18] These personal member pages, or profiles, show a member’s personally uploaded deviations and journal postings.[23] Journals are like a personal blog accompanying a member’s profile page, and topic coverage is up to the member; some use it to talk of their personal or art-related lives, others use it to spread awareness or marshal support for a cause.[24] Also displayed are a member’s “favourites”, or collection of other users’ images from deviantArt, which the member can save to a folder of its own.[25] Another thing to be found on the profile page is a member’s “watchers”; a member may add another member to their “watch list” in order to be notified when that member uploads something.[24] The watcher notifications are gathered with other notices in a member’s Message Center, other notices being when other users comment on that member’s deviations, or when the member receives favorites.[24]

In order to communicate on a more private level, “Notes” can be sent between individual members, similar to an email within the site.[24] Other opportunities for communication among members are deviantArt’s forums and chatrooms; chatrooms being for group instant messaging, and forums being for more structured, long-term discussions.[26]

Versions

DeviantArt has been revising the site in versions, releasing multiple features at once. After version 2, versions were released on the date of site's birthday, August 7, excluding Versions 6 and 7.

VersionReleaseChanges
1August 7, 2000Site goes public as part of Dmusic Network.
2February 5, 2002In version 2, browsing was made easier.[27]
3August 7, 2003.[28]
4August 7, 2004In version 4, the chat client called dAmn was added to the site.[29]
5August 7, 2006In version 5, each deviant has a Prints account, through which they may sell prints of their works for money, receiving 20% of the profits. Users can also obtain Premium Prints Account offering 50% of the profits and an immediate check of material submitted for sales. Before version 5 of deviantArt, users did not have by default access to this service and it had to be obtained separately. By paying for a subscription, a deviant could also sell their work for 50% of each sale.[30]
6July 10, 2008In this revision, the message center, front page and footer were revamped. Users are now able to customize the deviantArt navigation toolbar. The design style of the site was slightly modified as well.[31]
6.1Early 2009In this revision, there is a slight change of design and easier search options. Users are given more options to customize their profiles, and stacks are added to message center later in 2010.
7May 18, 2010Features a new smaller header design and removal of search bar except on home page. The staff later made updates to Version 7, including a search bar to every page.

Along with occasional version upgrades, there have been numerous features which deviantArt was using before other social websites; co-founder David Sotira shared these in an interview.[19]

InnovationsDeviantArt launched it in...Other networks (year founded)
A messaging center that tracks and highlights community interactions2000Facebook, 2004
Galleries for photos, artworks, and videos2000Youtube, 2005
Personalized, blingable profiles2000Myspace, 2003
Default subdomains (yourname.deviantART.com)2000Tumblr, 2007
Small square 50x50 avatar icons2000Twitter, 2006
Crowdsourced emoticons2001Friendster, 2002
Thumbnail images with drop shadows2002Flickr, 2004
CSS-based layout (no HTML tables)2003Just about every network out there now
Tools for commenting in pictures rather than words2010Touchtalent, 2011

Special events

The Hollywood Palladium while hosting the first deviantArt Summit
World Tour meet in Toronto in 2007

DeviantArt Summit

On June 17 and June 18, 2005, deviantArt held their first convention, the deviantArt Summit, at the Palladium in the Hollywood area of Los Angeles, California, United States. The summit consisted of several exhibitions by numerous artists, including artscene groups old and new at about 200 different booths. Giant projection screens displayed artwork as it was being submitted live to deviantArt, which receives 50,000 new images daily.

Leaders of deviantArt had hoped to hold a new summit each year; however, no plans were ever made for a 2006 Summit.

DeviantArt World Tour

Starting May 13, 2009, deviantArt embarked on a world tour, visiting cities around the world, including Sydney, Singapore, Warsaw, Istanbul, Berlin, Paris, London, New York City, Toronto and Los Angeles. During the world tour, the new "Portfolio" feature of deviantArt was previewed to attendees.[32][33]

Criticism

Copyright and licensing issues

There is no automatic review for potential copyright and Creative Commons licensing violations when a work is submitted to deviantArt, so such violations can remain unnoticed until reported to administrators by site users. A mechanism for notifying administrators of potential copyright and licensing violations is available.[34] Some members of the community have also been the victims of copyright infringement from vendors using artwork illegally on products and prints.[35]

See also

References

  1. ^ "Deviantart.com Site Info". Alexa Internet. http://www.alexa.com/siteinfo/deviantART.com. Retrieved 2013-02-03.
  2. ^ a b "deviantART: Terms of Service". http://about.deviantArt.com/policy/service/. Retrieved 2008-01-05.
  3. ^ "deviantArt, Inc." Businessweek Investing. Accessed November 9, 2008.
  4. ^ "Official Fella file by $devart on deviantART". Devart.deviantart.com. 2007-02-21. http://devart.deviantart.com/art/Official-Fella-file-49326740. Retrieved 2012-09-17.
  5. ^ "deviantART 10th Birthday Bash at House of Blues - Angelo Sotira's Closing Speech PT 2". http://www.youtube.com/watch?v=9O2lRAooUWk.
  6. ^ "deviantArt attracts almost 40m visitors online yearly". Siteanalytics.compete.com. http://siteanalytics.compete.com/deviantart.com?metric=uv. Retrieved 2011-09-09.
  7. ^ Matt Rosoff (2011-07-27). "These 19 Social Networks Are Bigger Than Google+". Businessinsider.com. http://www.businessinsider.com/these-19-social-networks-are-still-bigger-than-google-2011-7#13-deviantart-an-online-community-for-artists-to-share-and-display-their-work-384-million-7. Retrieved 2011-09-09.
  8. ^ Perkel, Daniel. "Making Art, Creating Infrastructure: deviantART and the Production of the Web". Berkeley CA. Retrieved September 28, 2012. p.29
  9. ^ Angelo Sotira (2003-04-10). "spyed's deviantArt Journal". http://spyed.deviantArt.com/journal/609173/. Retrieved 2007-12-22.
  10. ^ a b Cyan Banister. "TechCrunch". http://techcrunch.com/2010/08/22/stop-being-weak-an-interview-with-angelo-sotira-ceo-of-deviantart-com-tctv/.
  11. ^ "deviantArt: About deviantArt's Team Core". http://about.deviantArt.com/. Retrieved 2007-12-21.
  12. ^ "News: TMD: 10 X 10". News.deviantart.com. http://news.deviantart.com/article/125134/. Retrieved 2011-09-09.
  13. ^ "News: New Submission Process... LIVE!". http://news.deviantArt.com/article/23753/. Retrieved 2007-12-21.
  14. ^ "News: Now Playing: deviantArt Film!". http://news.deviantArt.com/article/34930/. Retrieved 2007-12-21.
  15. ^ Salah, Alkim; Bart Buter, Nick Dijkshoorn, Davide Modolo, Quang Nguyen, Sander van Noort, Bart van de Poel, AlbertAli Salah (July 2011). "Explorative Visualization and Analysis of a Social Network for the Arts: The Case of DeviantART". Journal of Convergence 2 (1): 1-9. Retrieved September 24, 2012. p.1
  16. ^ Mccreight, Brian M.. "A Comparison of Peer Evaluation: The Evaluation App versus DeviantArt". Purdue University. Retrieved September 28, 2012. p.32
  17. ^ Perkel, Daniel. "Making Art, Creating Infrastructure: deviantART and the Production of the Web". Berkeley CA. Retrieved September 28, 2012. p.33
  18. ^ a b Mccreight, Brian M.. "A Comparison of Peer Evaluation: The Evaluation App versus DeviantArt". Purdue University. Retrieved September 28, 2012. p.33
  19. ^ a b Wang, Jennifer (2-24-2011). "THE DEVIANT EXPERIENCE". Entrepreneur 39 (2): 22-28. ISSN 01633341. Retrieved November 24, 2012. p.27
  20. ^ a b c Zukerman, Erez. "Sketch, Paint, and Share Online for Free with Deviantart Muro". PCWorld. Retrieved October 6, 2012.
  21. ^ Mccreight, Brian M.. "A Comparison of Peer Evaluation: The Evaluation App versus DeviantArt". Purdue University. Retrieved September 28, 2012. p.34
  22. ^ Perkel, Daniel. "Making Art, Creating Infrastructure: deviantART and the Production of the Web". Berkeley CA. Retrieved September 28, 2012. p.34-37
  23. ^ Perkel, Daniel. "Making Art, Creating Infrastructure: deviantART and the Production of the Web". Berkeley CA. Retrieved September 28, 2012. p.31,34
  24. ^ a b c d Perkel, Daniel. "Making Art, Creating Infrastructure: deviantART and the Production of the Web". Berkeley CA. Retrieved September 28, 2012. p.34
  25. ^ Perkel, Daniel. "Making Art, Creating Infrastructure: deviantART and the Production of the Web". Berkeley CA. Retrieved September 28, 2012. p34
  26. ^ Perkel, Daniel. "Making Art, Creating Infrastructure: deviantART and the Production of the Web". Berkeley CA. Retrieved September 28, 2012. p.35
  27. ^ "News: OMG OMG OMG". 2002-02-05. http://news.deviantArt.com/article/6581/. Retrieved 2007-12-26.
  28. ^ "News: deviantArt Passes The Terrible Twos, Turns Three!". http://news.deviantArt.com/article/10692/. Retrieved 2007-12-21.
  29. ^ "News: deviantART v4; Fournando be dAmned". News.deviantart.com. http://news.deviantart.com/article/15672/. Retrieved 2011-09-09.
  30. ^ Angelo Sotira. "Spyed's deviantArt Journal: deviantArt v5 Release Notes". http://spyed.deviantArt.com/journal/9639361/. Retrieved 2007-12-21.
  31. ^ deviantArt, Inc. "News: deviantArt Version 6". http://news.deviantArt.com/article/52608/. Retrieved 2008-07-10.
  32. ^ deviantArt (2009-05-08). "deviantArt World Tour 2009". http://news.deviantart.com/article/79645/.
  33. ^ deviantArt. "#hq on deviantArt". http://hq.deviantart.com/.
  34. ^ "FAQ #155: How do I report a submission which I think breaks the rules? on deviantArt Help and FAQ". http://help.deviantArt.com/155/. Retrieved 2008-01-08.
  35. ^ "Art Theft Scandals Rock deviantArt". http://www.plagiarismtoday.com/2007/05/29/art-theft-scandals-rock-deviantart/. Retrieved 2007-05-29.

[1] [2] [3] [4] [5]

  1. ^ Mccreight, Brian M.. "A Comparison of Peer Evaluation: The Evaluation App versus DeviantArt". Purdue University. http://docs.lib.purdue.edu/techmasters/11/. Retrieved September 28, 2012.
  2. ^ Perkel, Daniel. "Making Art, Creating Infrastructure: deviantART and the Production of the Web". Berkeley CA. http://digitalassets.lib.berkeley.edu/etd/ucb/text/Perkel_berkeley_0028E_11934.pdf. Retrieved September 28, 2012.
  3. ^ Salah, Alkim; Bart Buter, Nick Dijkshoorn, Davide Modolo, Quang Nguyen, Sander van Noort, Bart van de Poel, AlbertAli Salah (July 2011). "Explorative Visualization and Analysis of a Social Network for the Arts: The Case of DeviantART". Journal of Convergence 2 (1): 1–9. http://www.academia.edu/1600183/Network_for_Arts_The_Case_of_deviantART. Retrieved September 24, 2012.
  4. ^ Wang, Jennifer (2011-02-24). "THE DEVIANT EXPERIENCE". Entrepreneur 39 (2): 22–28. ISSN 01633341. http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=673c044f-b065-4d4c-8d21-f855de26824f%40sessionmgr104&vid=4&hid=119. Retrieved November 24, 2012.
  5. ^ Zukerman, Erez. "Sketch, Paint, and Share Online for Free with Deviantart Muro". PCWorld. http://www.pcworld.com/article/257562/sketch_paint_and_share_online_for_free_with_deviantart_muro.html. Retrieved October 6, 2012.

External links