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His primary duties for the network include play-by-play commentary for golf, but he would also take over as play-by-play commentator for Notre Dame football for the 2013 season, replacing Tom Hammond. Hicks was also a play-by-play man for The NBA on NBC, The NFL on NBC, and was a tower announcer for NBC's golf coverage until Dick Enberg left NBC for CBS in 2000, promoting Hicks to the top spot.
Hicks formerly served as the primary anchor for NBC's sports updates every weekend. Hicks also hosted NBC's now-defunct annual winter sports special, Ice.
He is also heavily involved in NBC's Olympic Games coverage. During the Summer Olympics, Hicks is the stroke-by-stroke announcer for swimming, a role he has held since 1996, and he was the play-by-play announcer for speed skating for the Winter Olympics in 2002, 2006 and 2010, but will move to alpine skiing for the 2014 Games, taking over for the retired Tim Ryan, in addition to formerly serving as co-host of the Closing Ceremony. At the 2000 Summer Olympics, Hicks also called diving, a role he returned to for a single day at the 2012 Summer Olympics in London, subbing for Ted Robinson, who was assigned to call the gold medal match in men's tennis on the same day. At the 2002 Winter Olympics and 2004 Summer Olympics, Hicks served as late-night anchor, although in 2004, Pat O'Brien served as late-night host for the first week of the games because of Hicks' swimming duties. Hicks also hosted the former CNBC show, The Olympic Show.
One of Hicks' most memorable calls came during the men's 4x100 freestyle relay at the 2008 Summer Olympics, as he announced the USA's come-from-behind win over France:
|“||The United States trying to hang on to second; they should get the Silver medal. Australia is in Bronze territory right now, but Lezak is closing a little bit on Bernard. Can the veteran chase him down and pull off a shocker here? "Well there's no doubt that he's tightening up!" Bernard is losing some ground. Here comes Lezak! UNBELIEVABLE AT THE END! HE'S DONE IT! THE U.S. HAS DONE IT! "HE DID IT!" A NEW WORLD RECORD! "HE DID IT! HE DID IT!" Phelps' hope's alive!||”|
Hicks graduated from the University of Arizona in 1984. He is also known to do good impressions of former NBC Nightly News anchor Tom Brokaw, and fellow NBC Sports colleague Bob Costas, and once had his impression of former President of the United States Richard Nixon as the outgoing message on his answering machine.
Prior to joining NBC, he worked as a sports reporter for CNN, where he met his wife, Hannah Storm, who is an anchor on ESPN's SportsCenter. Hicks and Storm have been married since January 8, 1994. They have three daughters. Hannah Hicks, Ellery Hicks, and Riley Hicks. He lives in Greenwich, Connecticut.
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