Cyberbully (film)

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cyberbu//y

Promotional poster
Distributed byMuse Entertainment Enterprises
Gaiam
Directed byCharles Binamé
Produced byJesse Prupas
Written byTeena Booth
StarringEmily Osment
Kay Panabaker
Kelly Rowan
Music byJames Gelfand
Editing bySimon Webb
CountryUnited States
LanguageEnglish
Release dateJuly 17, 2011 (2011-07-17)
Running time87 minutes
 
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cyberbu//y

Promotional poster
Distributed byMuse Entertainment Enterprises
Gaiam
Directed byCharles Binamé
Produced byJesse Prupas
Written byTeena Booth
StarringEmily Osment
Kay Panabaker
Kelly Rowan
Music byJames Gelfand
Editing bySimon Webb
CountryUnited States
LanguageEnglish
Release dateJuly 17, 2011 (2011-07-17)
Running time87 minutes

Cyberbully (stylized cyberbu//y) is a television film that premiered on July 17, 2011 on ABC Family. ABC Family worked with Seventeen magazine to make the film, and hopes it will "delete digital drama". The film tells the story of a teenage girl who is bullied online.[1] It was filmed in Montreal.[citation needed] The film was released on DVD February 7, 2012.

Contents

Plot

Taylor Hillridge is a teenage girl whose father recently left the family and is being raised by her single mother along with her younger brother, Eric. She is close friends with two other girls. Earlier, Taylor made a seemingly innocuous comment to one of her classmates, Lyndsey, to which Lyndsey took great offence.

She receives a computer for her seventeenth birthday from her mom. At first, Taylor is excited by the independence of going online without her mother always watching her. Taylor soon finds herself the victim of cyberbullying when she becomes a member of a social website. Things begin to go wrong when Taylor's brother hacks into her account and posts a defamatory message about his sister. Students at school write horrid comments about her and she becomes afraid to face her friends including her best friend Samantha. The abuse that Taylor receives from the hands of her schoolmates pushes her to a breaking point. Taylor almost commits suicide by overdosing with pills, but cannot get the cap off, and is sent to a hospital. Taylor's mom learns from the incident and takes on the school system and state legislation to prevent others from going through the same problem as her daughter.

Cast

Reception

The film received a generally positive review from Common Sense Media, who gave the film a 4 out of 5 star rating, stating "Cyberbully is a great jumping-off point for talking to teens about the very real dangers that exist online. The movie does a good job of working in most of the hot-button issues related to this topic, including the anonymity that exists online, the legal loopholes that enable cyberbullying, the social pressure on teens to partake in digital relationships, and the emotional devastation that bullying inflicts on its victims and their families."[2]

Cyberbully gained 3.4 million views on its official release date. It was TV's number one telecost for the 8-10 p.m. time slot. It became the week's number one TV film, and the second most viewed TV film of the 2010 and 2011 season.[3]

Promotion

ABC Family created "badges" that people could add to their profile pictures on sites like Twitter and Facebook; the badge says "[delete] digital drama!".[4]

On July 14, 2011 ABC Family hosted a live event called "The Rally to Delete Digital Drama" in Glendale, California. The rally included appearances from Shay Mitchell, Tyler Blackburn, Daren Kagasoff, Skyler Samuels, Grey Damon, Katie Leclerc, Vanessa Marano, Emily Osment, and more. Emily Osment performed her song "Drift", as well as other songs. There was also an autograph signing and gift giveaways.[5]

Music

Emily Osment released a song called "Drift" which was featured in the film. It was released on July 12, 2011. The movie also used "Breathe Me" by Sia. TV spots of the movie contain the song "Perfect" by Pink.

Awards and Nominations

AwardCategoryRecipientResultSource
16th Annual Prism AwardsBest TV Movie or MiniseriesCyberbullyNominated[6]
Best TV Movie PerformanceEmily OsmentWon[7]

References

External links